How should 商売／仕事s 答える／応じる to bad reviews?
NEW YORK (AP) - A bad review can 本気で 妨げる a small 商売／仕事' 評判, but 取引，協定ing with 消極的な social マスコミ and online 地位，任命するs is now 必須の.
The popular online review 場所／位置 Yelp.com recently won a 事例／患者 in California where an aggrieved 法律 会社／堅い tried to 軍隊 it to 除去する 消極的な 地位，任命するs. Such an 活動／戦闘 would run afoul of freedom of speech, によれば internet companies, but 商売／仕事 owners say it could leave the door open to spreading falsehoods without consequences.
There are several 対策 a 商売／仕事 can take to 答える／応じる to 消極的な reviews to mitigate any 可能性のある 損失.
"This is something you 簡単に can't ignore," said Columbia 商売／仕事 School professor Jeremy Kagan. "The best 弁護 is a good 罪／違反."
Here are some 重要な points for 商売／仕事 owners:
ASK HAPPY CUSTOMERS TO POST REVIEWS OF THEIR EXPERIENCE
It's important to be proactive and have staff ask 顧客s to 地位，任命する their experience. The 不快な／攻撃 part of this 戦略 伴う／関わるs having a base of good reviews from happy 顧客s. It's even more important because people who are upset are usually more 動機づけるd, Kagan said.
That can leave a skewed picture of a 商売／仕事. A solid base of good reviews will help give a 可能性のある 顧客 a broader 見解（をとる）.
RESPOND IMMEDIATELY AND POLITELY
People want to know that the owner is professional and cares about 直す／買収する，八百長をするing 合法的 problems. Simple things, like 説 "I'm very sorry you didn't enjoy" the meal or 製品 can go a long way with 可能性のある new 顧客s checking out your reviews.
"You will often find that you're playing to the audience, which is sort of 中立の," Kagan said.
PROVIDE A FACTUAL REBUTTAL
While owners should 認める a person's feelings, there are some 問題／発行するs where a factual rebuttal is necessary.
For a restaurant, this could 含む 供給するing a link to a health department grade or 報告（する）／憶測 if somebody 誤って 告発する／非難するs the restaurant of b eing unclean. For some companies, it could mean 地位，任命するing a 声明 on steps 存在 taken to 改善する a 製品 or service.
"You're not やむを得ず going to 直す／買収する，八百長をする an upset person," Kagan said. "What you can do is 限界 the 衝撃."
