最高の Bowl 広告s serve up politics - and an escape from it
NEW YORK (AP) - Americans 疲れた／うんざりした of a seemingly endless 一斉射撃，（質問などの）連発／ダム of political news may be looking for a 一時的休止，執行延期 as they settle in to watch the 最高の Bowl on Sunday.
They won't get it, although the real-world interruption should at least be 簡潔な／要約する.
For what may be the first time, 国家の politics will 侵略する the one of the biggest TV events of the year. Democratic 大統領の 候補者 Michael Bloomberg and 大統領 Donald Trump have 爆撃するd out millions of dollars to broadcast （選挙などの）運動をする 広告s during the game, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox.
The political 侵入占拠 may have been 必然的な. Not only is the U.S. in the middle of a 大統領の 告発 裁判，公判, 最高の Bowl Sunday 落ちるs 権利 before the Iowa （政党の）幹部会，党集会s on Monday and the 明言する／公表する of the Union 演説（する）／住所 by Trump on Tuesday.
In good news for the 疲れた／うんざりした, however, those 広告s will likely be the exception of the night. Most brands are taking extra care to steer （疑いを）晴らす of politics, instead 提携させるing themselves with celebrities, 攻撃する，衝突する songs, and nostalgia to 保証（人） the widest 控訴，上告 possible while 避けるing 潜在的に 意見の不一致を生じる 領土.
"People are just 疲労，（軍の）雑役d with the polarization of society," said Peter Daboll, CEO of エース Metrix, which 対策 advertising 有効性. "Advertisers are trying to take a little more 中道派（の） approach."
This undated image 供給するd by Cheetos shows MC 大打撃を与える in a scene f rom the company's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. "U Can't Touch This" is 30 years old this year but just as familiar as ever. (Cheetos 経由で AP)
WILL POLITICS STEAL THE SHOW?
Bloomberg 解放（する）d his 広告 on Thursday. It 焦点（を合わせる）s on gun 暴力／激しさ and portrays Bloomberg as someone willing to take on the gun ロビー.
The Trump （選挙などの）運動をする 解放（する）d one of two 30-second 広告s that touts 行う growth and lower 失業率s. "The best is yet to come," Trump says in the 広告.
The very presence of 国家の （選挙などの）運動をする 広告s during the 最高の Bowl is 前例のない, said Charles Taylor, a marketing professor at Villanova University. January is usually too 早期に for 国家の politics, given that the 大統領の 選挙 isn't until November. But this year, "taking out a 最高の Bowl 広告 in this 状況 can be 見解（をとる）d as a show of strength or signal of 信用／信任," he said.
Most marketers, however, are taking 広大な／多数の／重要な 苦痛s to not allude to the 現在の political 気候. アマゾン is one exception, although its 位置／汚点／見つけ出す only makes oblique 言及／関連s to 国家の 事件／事情／状勢s. In it, Ellen DeGeneres and Portia de Rossi imagine life in different time periods before the Alexa 発言する／表明する assistant; in the 広告, a newsboy says his newspaper has "偽の news" and a Richard Nixon-like character asks his 長官 to remind him to 削除する his tapes.
Those who 避ける politics will likely fare better this year, said Kim Whitler, a professor at the University of Virginia´s Darden School of 商売／仕事. "Gearing up for a 国家の 選挙, I think people are just exhausted from the heaviness of the news," she said. "This is that moment of escape when people are looking to have a break from news."
ALL THE STARS COME OUT
Brands are betting that seeing their favorite celebrities in 広告s will 部隊 Americans this year. While celebrities are always a 中心的要素 in 最高の Bowl 広告s, this year most advertisers seem to have 爆撃するd out for at least two 星／主役にするs if not four or five for their 広告 成果／努力s.
"There´s 完全にする celebrit y overload," said Terence Scroope, 副／悪徳行為 大統領，／社長 of Insights at 広告 data 会社／堅い Unruly.
A Hyundai 広告 pokes gentle fun at the Boston accent. "Captain America" 星／主役にする Chris Evans, "A 静かな Place" 星／主役にする John Krasinski, Saturday Night Live alum Rachel Dratch and former Boston Red Sox David Ortiz discuss a "remote smart parking 補助装置 feature" in 誇張するd Boston accents, 最終的に 縮めるing it to "smaht pahk" in Bostonese.
Michelob Ultra has actor and レスラー John Cena coaching Jimmy Fallon as he tries to work out. TV host and cookbook author Chrissy Teigen and her husband, musician John Legend, define "young 高級な" in an 広告 for Genesis, the 高級な car brand spun off by Hyundai.
Mountain Dew remakes "The 向こうずねing" with Walter White himself - Bryan Cranston of "Breaking Bad" - chasing Tracee Ellis Ross of "黒人／ボイコット-ish" around a 砂漠d hotel, though only to 強硬派 the new Mountain Dew 無 Sugar.
"It´s almost celebrity for celebrity´s sake," Scroope said.
POP CULTURE NOSTALGIA
Several 広告s also 目的（とする） to play on people´s affection for pop culture and 攻撃する，衝突する songs.
Audi, for instance, has "Game of 王位s" 星／主役にする Maisie Williams belt out "Let it Go" from the Disney 攻撃する，衝突する "Frozen" as she navigates a steamy day and bumper-to-bumper traffic to 促進する Audi's e-tron electric 乗り物s.
Doritos uses MC 大打撃を与える´s 30-year-old classic "U Can´t Touch This" to market its new Cheetos Popcorn brand. And Pepsi 最高潮の場面s a 黒人／ボイコット soda can with the Rolling 石／投石するs 国家 "Paint it 黒人／ボイコット," updated by performers Missy Elliott and H.E.R.
BROAD HUMOR
Lighthearted and even juvenile humor is also 支援する in a big way.
In Little Caesar´s first 最高の Bowl 広告, pandemonium 統治するs at the Sliced Bread （警察，軍隊などの）本部 run by "The Office" 星／主役にする Rainn Wilson after someone says Little Caesar´s pizza 配達／演説／出産 is the best thing "since sliced bread." An 広告 for Reese´s Take 5 candy 妨げる／法廷，弁護士業 uses visual gags for people who 港／避難所´t heard of the 製品. It shows office 労働者s who are literally "un der a 激しく揺する," "born yesterday," "raised by wolves" and have their "長，率いる in the sand." Cue groans here.
"Advertisers realize that people are just exhausted and are just playing it 安全な," said Steve Merino, 長，指導者 creative director of 広告 機関 Aloysius Butler & Clark. "They´re doing some lighthearted stuff. America needs it 権利 now."
This undated image 供給するd by 大統領 Donald Trump's （選挙などの）運動をする shows a scene from the Trump's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (Donald J. Trump for 大統領, Inc. 経由で AP)
This undated image 供給するd by マイク Bloomberg's （選挙などの）運動をする shows a scene from the Bloomberg's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (マイク Bloomberg 2020 経由で AP)
This undated image 供給するd by マイク Bloomberg's （選挙などの）運動をする shows a scene from the Bloomberg's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (マイク Bloomberg 2020 経由で AP)
This undated image 供給するd by 大統領 Donald Trump's （選挙などの）運動をする shows a scene from the Trump's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (Donald J. Trump for 大統領, Inc. 経由で AP)
This undated image 供給するd by マイク Bloomberg's （選挙などの）運動をする shows a s cene from the Bloomberg's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (マイク Bloomberg 2020 経由で AP)
This undated image 供給するd by マイク Bloomberg's （選挙などの）運動をする shows a scene from the Bloomberg's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (マイク Bloomberg 2020 経由で AP)
This undated image 供給するd by 大統領 Donald Trump's （選挙などの）運動をする shows a scene from the Trump's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. This year for the first time, 国家の politics will 侵略する the game as 大統領の 候補者 Michael Bloomberg and 大統領 Trump have 爆撃するd out millions to broadcast （選挙などの）運動をする 広告s during advertising's biggest night, when nearly 100 million テレビ視聴者s are 推定する／予想するd to tune into Fox. (Donald J. Trump for 大統領, Inc. 経由で AP)
This undated image 供給するd by Audi shows Maisie Williams in a scene from the company's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. Arya can sing 同様に as 戦う／戦い enemies, it turns out. "Game of 王位s" actress Maisie Williams belts out the 攻撃する，衝突する Disney song from "Frozen, "Let it Go," as she 運動s an Audi through steaming heat and traffic in a 60-second 広告 that 促進するs Audi's e-tron family of electric 乗り物s. T he 広告 空気／公表するs in the second ４半期/4分の1. (Jeff Forney/Audi 経由で AP)
This undated image 供給するd by Michelob ULTRA shows Kerri Walsh Jennings, left, and Brooke Sweat in a scene from the company's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. レスラー-turned-actor John Cena tries to 納得させる Tonight Show host Jimmy Fallon that there's a "はしけ 味方する" to working out, with cameos by Tonight show 禁止（する）d The Roots and 走者 Usain Bolt. (Michelob ULTRA 経由で AP)
This undated image 供給するd by Budweiser shows a scene from the company's 2020 最高の Bowl NFL football 位置／汚点／見つけ出す. The Anheuser-Busch brand enlisted Oscar-winning director Kathryn Bigelow for a 60-second 広告 that 促進するs American values. (Budweiser 経由で AP)
