1-Tesla 削除するs prices in 中国, other Asian markets as sales つまずく

Tesla's first major move since Zhu 任命 to 監督する 生産(高)

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Prices 負かす/撃墜する 13% to 24% from Sept in 中国 - Reuters 計算/見積りs

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EV 製造者 also 削減(する)s prices in Japan, South Korea and Australia

(Updates 株 in paragraph 4)

SHANGHAI, Jan 6 (Reuters) - Tesla 削減(する) prices in 中国 for the second time in いっそう少なく than three months on Friday, fuelling 予測(する)s of a wider price war まっただ中に 女性 需要・要求する in the world's largest 自動車s market.

The U.S. 自動車製造業者 also 削減(する) prices on its best-selling Model Y and Model 3 electric 乗り物s in Japan, South Korea and Australia in what a person with direct knowledge of the 計画(する) said was part of an 成果/努力 to help stoke 需要・要求する for 生産(高) from its Shanghai factory, its 選び出す/独身 largest 生産/産物 中心.

The 転換 is the first major move by Tesla since 任命するing its lead (n)役員/(a)執行力のある for 中国 and Asia, Tom Zhu, to 監督する 全世界の 生産(高) and 配達/演説/出産s that have been at the heart of the company's 最近の challenges after 落ちるing short of its 2022 配達/演説/出産 的.

Tesla 株 の近くにd up 2.5% at $113.06 on Friday. However, the 在庫/株 has lost 70% of its value in the last year.

自動車製造業者s have long turned to incentives to 支配(する)/統制する 在庫, but, until late last year, Tesla had been able to keep prices 安定した or even raise them 予定 to strong orders.

But last month CEO Elon Musk said "過激な 利益/興味 率 changes" had 影響する/感情d the affordability of all cars, new and used, and that Tesla could 削減(する) prices to 支える 容積/容量 growth.

The 最新の 削減(する) in 中国, along with another in October and 最近の incentives for Chinese buye rs, mean a 13% to 24% 削減 in Tesla's prices from September in its second-largest market after the 部隊d 明言する/公表するs, Reuters 計算/見積りs showed.

Tesla 削除するd prices for all its Model 3 and Model Y cars in 中国 by between 6% to 13.5%, によれば Reuters 計算/見積りs based on the website prices. The starting price for the Model 3 was 削減(する) to 229,900 yuan ($33,427), from 265,900 yuan. Those models are now 定価つきの 24% to 32% lower than those in the 部隊d 明言する/公表するs, Tesla's largest market, Reuters 計算/見積りs showed, 反映するing several factors 含むing 構成要素 and 労働 costs.

Grace Tao, Tesla's 副/悪徳行為 大統領,/社長 in 告発(する),告訴(する)/料金 of 外部の communications in 中国, said on Weibo that the price 削減(する)s in 中国 反映するd 工学 革新 and answered Beijing's call to encourage 経済的な 開発 and 消費.

配達/演説/出産s of Tesla's 中国-made cars 攻撃する,衝突する their lowest in five months in December. Tesla's Shanghai 工場/植物, which was 拡大するd last year, also 輸出(する)s 乗り物s to Europe.

So far, there has been no 調印する of Tesla cutting prices in Europe, where sales jumped 93% in November year-on-year, によれば sales data from 研究 group JATO Dynamics, and the Model Y was the 最高の,を越す-selling car for the second time in 2022.

Tesla also saw its 株 of Europe's 殴打/砲列 electric 乗り物 (BEV) market jump to 18.9% in November, from 12.3% in the same month a year earlier.

SUBSIDIES END

The 削減(する)s (機の)カム days after Beijing ended a 補助金 programme, with 軟化するing 需要・要求する 軍隊ing Tesla and 競争相手s to 吸収する the brunt of the move.

中国 Merchants Bank International (CMBI) said that Tesla may have to do more, 特に as 競争 with Chinese 競争相手s 強めるs.

"Tesla needs to その上の 削減(する) prices and 拡大する its sales 網状組織 in 中国's lower-tier cities まっただ中に ageing models," said CMBI 分析家 Shi Ji.

"We 推定する/予想する new EV 生産/産物 capacity in 中国 to より勝る new 需要・要求する in 2023."

But Sun Shaojun, a popular 中国 自動車 blogger, said on Weibo that Tesla's price 削減(する)s were so large that other 自動車製造業者s, 含むing larger 競争相手 BYD would have to 答える/応じる.

BYD recently raised the prices for its best-selling models after the 政府's 補助金s ended.

After the price 削減(する), Tesla's Model 3 was the 同等(の) of about $1,000 more that BYD's 調印(する), a model 開始する,打ち上げるd in July. The Model 3 is now the same price as BYD's best-selling Han EV.

BYD 拒絶する/低下するd to comment on competitors' pricing, but said it would adjust its own によれば changes in market 需要・要求する.

BYD, which sells both plug-in and pure electric 乗り物s, saw its 小売 sales in 中国 二塁打 in December, while Tesla's fell 42%, によれば data from CMBI.

PROTESTS PLANNED

Some Tesla owners in 中国 who took 配達/演説/出産 in 最近の months and did not qualify for the 減ずるd prices said on Friday that they planned 抗議するs at its showrooms in Shenzhen and Henan, screenshots of social マスコミ 雑談(する)s seen by Reuters showed.

Tesla had no 付加 comment. A Tesla spokesperson referred Reuters to Tao's Weibo 地位,任命する.

Tesla also 削減(する) Model 3 and Model Y prices by about 10% each in Japan, the first time it had done so since 2021.

In the 部隊d 明言する/公表するs, the Model Y and Model 3 are 適格の for up to $7,500 in clean 乗り物 税金 credits as of this month under the Biden 行政's インフレーション 削減 行為/法令/行動する, which became 法律 in August.

In 2021, 中国 accounted for just over a third of Tesla's 全体にわたる sales. ($1 = 6.8775 Chinese yuan) ($1 = 133.9200 yen)

(報告(する)/憶測ing by Zhang Yan and Brenda Goh; 付加 報告(する)/憶測ing by Nick Carey; Graphics by Vincent Flasseur; Editing by Kim Coghill, Muralikumar Anantharaman, Alexander Smith and Diane (手先の)技術)

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