Taylor Swift's £1billion 上げる to Britain: Swifties will each spend an 普通の/平均(する) of £848 to see singer 成し遂げる during her sell-out 時代s 小旅行するs with 1.2million fans 始める,決める to …に出席する 15 UK dates

She's a 全世界の 現象 and the undisputed Queen of pop.

But the 切迫した arrival of Taylor Swift's concert 小旅行する to the UK is not only sending her legions of 'Swifties' into a 明言する/公表する of frenzied excitement, it's also very good news for the country's coffers 同様に.

For the American 星/主役にする's sell-out 時代s 小旅行する is 始める,決める to 上げる the British economy by almost £1 billion, a new 報告(する)/憶測 has 明らかにする/漏らすd.

Going to a Taylor Swift concert is such a big 取引,協定 that her fans turn a night out into a major spending event.

On 最高の,を越す of the ticket price itself, fans also splash out on travel, accommodation, a pre-concert meal, 公式の/役人 商品/売買する and many will buy a new outfit for the big occasion too.

But the imminent arrival of Taylor Swift 's concert tour to the UK is not only sending her legions of 'Swifties' into a state of frenzied excitement, it's also very good news for the country's coffers as well. Pictured is Swift performing in Paris on May 12 during her tour

But the 切迫した arrival of Taylor Swift 's concert 小旅行する to the UK is not only sending her legions of 'Swifties' into a 明言する/公表する of frenzied excitement, it's also very good news for the country's coffers 同様に. Pictured is Swift 成し遂げるing in Paris on May 12 during her 小旅行する

Taylor Swift performing on stage during the Reputation Stadium Tour at Wembley in 2018

Taylor Swift 成し遂げるing on 行う/開催する/段階 during the 評判 Stadium 小旅行する at Wembley in 2018

研究員s have calculated each Swiftie …に出席するing an 時代s concert in the UK will spend on 普通の/平均(する) £848 to see their idol 成し遂げる.

The total is more than 12 times the 普通の/平均(する) £67 cost of a UK night out and the (ドイツなどの)首相/(大学の)学長 can 推定する/予想する a £997 million 上げる to the economy thanks to Taylor's 15 小旅行する dates this summer.

It was recently 明らかにする/漏らすd how Taylor Swift had joined the 階級s of the world's 億万長者s.

Her music, live 業績/成果s and real 広い地所 大臣の地位 has been 概算の by Forbes to be 価値(がある) $1.1 bn (£874m).

Now the Swiftonomics 報告(する)/憶測 from Barclays shows the cost to her most 充てるd fans…and the 上げる to the economy she brings as a result.

Almost 1.2m fans will watch her UK concerts, which begin in Edinburgh's Murrayfield Stadium next month.

On 普通の/平均(する) those lucky enough to …に出席する will have spent £206 on a ticket and for the fans (14% of the total) who dug deeper to buy VIP or 賞与金 seats that 人物/姿/数字 越えるs £400.

The 報告(する)/憶測 見積(る)s fans spend an 普通の/平均(する) of £121 on accommodation and £111 on travel to go to the night out.

As 18% will buy a new outfit the 普通の/平均(する) 着せる/賦与するing 法案 for a Swiftie concert is put at £56.

Swift performs onstage during night four of "Taylor Swift, The Eras Tour" at La Defense, May 12

Swift 成し遂げるs onstage during night four of 'Taylor Swift, The 時代s 小旅行する' at La 弁護, May 12

Going to a Taylor Swift concert is such a big deal that her fans turn a night out into a major spending event. She is pictured performing in Paris on May 12

Going to a Taylor Swift concert is such a big 取引,協定 that her fans turn a night out into a major spending event. She is pictured 成し遂げるing in Paris on May 12

Going for a restaurant meal 近づく one of the 小旅行する 発生地s in London, Liverpool, Edinburgh and Cardiff is 推定する/予想するd to 追加する £59 to the night's total cost and 追加する on another £79 for the expensiv e Taylor 小旅行する 商品/売買する.

While costs will be even higher than 普通の/平均(する) for the one on five fans ーするつもりであるing to travel to 本土/大陸 Europe to see one of her shows.

And it's also a 広大な/多数の/重要な excuse for a party.

The 報告(する)/憶測 明らかにする/漏らすd 8% of fans were either planning to host or …に出席する a Taylor Swift 主題d party before or after the show and 7% are buying special decorations for their house 同様に.

研究員s questioned 200 UK adults in April who have 安全な・保証するd or are trying to buy Taylor Swift tickets, 供給するing a 代表者/国会議員 見本 by age, gender, 地域 and income group.

Dr Peter Brooks, 長,指導者 Behavioural Scientist at Barclays, said: 'Whoever (機の)カム up with the phrase 'money can't buy happiness' 明確に wasn't a Swiftie.?

'There's growing 証拠 that spending on experiences 上げるs happiness and 井戸/弁護士席-存在 more so than 購入(する)ing physical items, 特に if that experience is 株d with friends and loved ones.

'When it comes to cultural icons like Taylor Swift ? like we saw with Elvis and Beatlemania in the 50s and 60s ? 支持者s have such a strong 関係 to the artist and to the 残り/休憩(する) of the fandom that the 願望(する) to spend becomes even more powerful.?

'For 非,不,無-fans, £848 may seem like an enormous 量 to splash out on a concert ? but for 時代s 小旅行する ticketholders, every 続けざまに猛撃する they spend is an 投資 in the memories they'll create.'