Made in Britain? Supermarket labels are 誤って導くing shoppers by 現在のing 輸入するd food as made in the UK
Shoppers are 存在 fooled by 誤って導くing supermarket 調印するs and labels that are dressing up 輸入するd food as British.
Union Jacks and 'Made in Britain' stamps were printed on the 一括ing of some Aldi pork and beef 製品s, even though they used EU meat.
And 棚上げにするs laden with tomatoes from Morocco, parsley from Italy and 甘い 小型の peppers from Spain sat on a shelf under a large 旗，新聞一面トップの大見出し／大々的に報道する decorated with a Union Jack.
The findings are the result of an 調査 by Which? 研究員s, who also 設立する that 消費者s are keen to buy British. The 熟考する／考慮する 設立するd that almost two in three - 64 per cent - would be more likely to buy a 製品 labelled 'British' than one that was not.
Labelling 支配するs 要求する 蓄える／店s to identify a country or place of origin on meat, fish, fresh fruit and vegetables, 同様に as honey and ワイン.
Union Jacks and 'Made in Britain' stamps were printed on the 一括ing of some Aldi pork and beef 製品s, even though they used EU meat (とじ込み／提出する Image)
Aldi's Crestwood bacon and cheese 包むs had a Union Jack and 'Made in Britain' on the 前線 of the pack. However, the small print on the 支援する said the meat was European (とじ込み／提出する Image)?
However, 混乱 creeps in because these 支配するs do not genera lly 適用する to 過程d 製品s, such as ready meals, sausages, pizzas, pies and many frozen or 過程d fruits and vegetables.
Aldi's Crestwood bacon and cheese 包むs had a Union Jack and 'Made in Britain' on the 前線 of the pack. However, the small print on the 支援する said the meat was European.
The same 'Union Jack' ruse was used with an Aldi steak and gravy pie that was made from 輸入するd beef.
研究員s also 設立する examples of 蓄える／店s selling loose vegetables with no 明白な labelling of where they （機の）カム from.
These 含むd cauliflowers, red cabbage, courgettes and onions at Sainsbury's, peppers, melons and mangoes at Asda and spring onions at Aldi.
In one Asda, cauliflowers from Spain were on a shelf labelled with a Union Jack.
Other labels had 公正に／かなり meaningless （警察などへの）密告，告訴（状）. For example, packs of sausage rolls from Lidl 明言する／公表するd they used 'UK and 非，不，無 UK pork' while gammon 共同のs at アイスランド labelled them as 'EU and 非，不，無 EU origin'.
Food and Farming 長官 Steve Barclay is 約束ing a change in the 法律 to 改善する labels and 確実にする British 製品s are 適切に labelled.
In on e Asda, cauliflowers from Spain were on a shelf labelled with a Union Jack (とじ込み／提出する Image)
Food and Farming 長官 Steve Barclay (pictured) is 約束ing a change in the 法律 to 改善する labels and 確実にする British 製品s are 適切に labelled
However, this has 報道によれば 誘発する／引き起こすd a 列／漕ぐ／騒動 in Whitehall with the 商売／仕事 長官, Kemi Badenoch, raising 反対s on the basis it might 増加する costs, put up prices and upset foreign 貿易（する） partners.
Ele Clark, of Which?, said: 'Our 研究 has 暴露するd a surprising 量 of inconsistent and 誤って導くing food labelling, 示唆するing that - even when the 支配するs are 適切に 固執するd to - 消費者s aren't getting all the （警察などへの）密告，告訴（状） they want about their food's origin.
'Shoppers want to know where their food comes from for 多重の 推論する／理由s, 含むing supporting British 供給者s and making more 維持できる choices.'
She 追加するd: 'Supermarkets should 特に 焦点（を合わせる） on labelling loose fruit and vegetables more 明確に, but 製造業者s and retailers should also consider 供給するing origin （警察などへの）密告，告訴（状） on more 過程d meat 製品s so shoppers are 武装した with the （警察などへの）密告，告訴（状） they need.'
The supermarkets 主張する they support British food and 農業者s and do all they can to 供給する honest labels.
Aldi said: 'When it comes to fresh fruit and veg, we are proud to support British 農業者s and 目的（とする） to 在庫／株 British produce whenever it's 利用できる.
'顧客s understand that at this time of year that isn't always possible.'
Asda said: 'We have stringent 過程s in place to 確実にする country of origin is 明確に 陳列する，発揮するd at the shelf 辛勝する／優位 and on 製品s themselves where applicable, at all our 蓄える／店s.'
アイスランド said it follows 政府 支配するs on food labelling, while Sainsbury's said: 'We have 過程s in place to make sure country of origin （警察などへの）密告，告訴（状） is 明確に 陳列する，発揮するd on the 製品 or shelf and we carry out 正規の／正選手 checks.'
Tesco said: 'We are committed to 供給するing honest and helpful （警察などへの）密告，告訴（状） so that 顧客s can make an 知らせるd 決定／判定勝ち（する） on what they wish to buy.'
