Inside the 首相 League's social マスコミ 'factories': Nottingham Forest's owner dictating 地位,任命するs, Chelsea players put out by Cole Palmer 昇進/宣伝, a banned 愛称 at 兵器庫... and what happens when it goes wrong
- Nottingham Forest 爆発性の social マスコミ 地位,任命する attracted over 44 million 見解(をとる)s?
‘If you thought that tweet was strong, you should have seen the 初めの,’ says one source at Nottingham Forest, with the 軟化するd 見解/翻訳/版 結局 agreed upon attracting more than 44 million 見解(をとる)s on Twitter since 圧力(をかける)ing send from Goodison Park on Sunday.
It is understood the order to publicise their fury (機の)カム from the very 最高の,を越す, the patience of owner Evangelos Marinakis having snapped after seeing his 味方する 否定するd three 刑罰,罰則s at Everton.?
Insiders say the 56-year-old Greek will not care about the fallout that followed. He had a point to make and he made it, utilising the 壇・綱領・公約 that 供給するs him with 接近 to tens of millions. It is not the first time Marinakis has 勧めるd the communications team at Forest to 地位,任命する something about 審判(をする)ing in the?首相 League either. Sunday was 簡単に the tipping point and there was to be no 説得するing him さもなければ.
Football today is much more than five training 開会/開廷/会期s a week and a match each 週末. Its clubs have 移行d into social マスコミ factories, churning out content all day, every day, with the 目的(とする) of building an army of 信奉者s beyond the 限定するs of their city.
On Instagram, the 20 首相 League clubs have a 連合させるd に引き続いて of almost 300 million. Clubs have entire teams 献身的な to 生成するing content for the new 世代 who, 熟考する/考慮するs have shown, get their news from the likes of TikTok, Instagram and X, 以前は Twitter.
![Nottingham Forest's explosive social media post has been viewed over 44 million times](https://i.dailymail.co.uk/1s/2024/04/24/16/83938853-13344871-The_Midlands_club_issued_an_incendiary_statement_in_the_wake_of_-a-1_1713971398613.jpg)
Nottingham Forest's 爆発性の social マスコミ 地位,任命する has been 見解(をとる)d over 44 million times
![It is understood the order to post the tweet came from the club's owner?Evangelos Marinakis](https://i.dailymail.co.uk/1s/2024/04/24/16/84038707-13344871-image-a-2_1713971467226.jpg)
It is understood the order to 地位,任命する the tweet (機の)カム from the club's owner?Evangelos Marinakis
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At Chelsea, for example, they have a ‘全世界の Social マスコミ 経営者/支配人’, ‘Social マスコミ (n)役員/(a)執行力のある’, ‘Social マスコミ Content Creator’ and more than one ‘Social マスコミ Editor’, not to について言及する the outside 顧問s who help 形態/調整 their relentless 生産(高) on their men’s, women’s and 青年 teams.
経営者/支配人 Mauricio Pochettino said this week that he does not want the world to think they are 'Cole Palmer Football Club’ but 必然的に, their socials have made it seem that way at times this season. That has not gone unnoticed by some 代表者/国会議員s of Palmer’s team-mates.
兵器庫 are understood to have six 永久の social マスコミ 従業員s, while West Ham have four. Around the league, these numbers are the norm. The staff do not need to run every 地位,任命する by someone more 上級の, though that can lead to the 時折の cock-up as they go viral for the wrong 推論する/理由s.
This is not the first time that Forest have been at the centre of a social マスコミ 嵐/襲撃する. In October 2022, they tweeted a picture of Emmanuel Dennis on the Molineux pitch surrounded by wolf cubs with the caption ‘playtime’. That backfired, as it was 株d in a WhatsApp group の中で the Wolves players before they went on to 勝利,勝つ 1-0. Forest 経営者/支配人 Steve Cooper was furious afterwards, with the idea having not been run by him beforehand. By the time he 設立する out, the 損失 was done.
‘It is usually only when we have something that needs 発表するing that we’ll be told what to 地位,任命する,’ says one social マスコミ (n)役員/(a)執行力のある at a 首相 League club. Often, it is an array of squad updates and club news 連合させるd with creativity to make the most of the 接近 they have with players.
![Forest's social media team tweeted a picture of Emmanuel Dennis with wolf clubs in 2022](https://i.dailymail.co.uk/1s/2024/04/24/16/63506435-13344871-Nottingham_Forest_shared_a_tweet_featuring_Emmanuel_Dennis_ahead-m-6_1713971575303.jpg)
![The move backfired when Wolves earned a 1-0 win after the image had been shared among players](https://i.dailymail.co.uk/1s/2024/04/24/16/63506437-13344871-After_securing_three_points_Wolves_provided_their_own_mocking_re-a-7_1713971580992.jpg)
Forest's social マスコミ team?tweeted a picture of Emmanuel Dennis with wolf cubs in 2022, but the move backfired when Wolve s 安全な・保証するd a 1-0 勝利,勝つ at?Molineux
![Steve Cooper, Forest's manager at the time, claimed the pre-match post had not been helpful](https://i.dailymail.co.uk/1s/2024/04/24/16/63547381-13344871-Nottingham_Forest_boss_says_the_clubs_pre_match_tweets_were_not_-a-15_1713972296707.jpg)
Steve Cooper, Forest's 経営者/支配人 at the time, (人命などを)奪う,主張するd the pre-match 地位,任命する had not been helpful
![Representatives of Cole Palmer's Chelsea team-mates have noticed the club's output around their star performer this season on social media](https://i.dailymail.co.uk/1s/2024/04/24/16/84039945-13344871-image-a-16_1713972789773.jpg)
代表者/国会議員s of Cole Palmer's Chel sea team-mates have noticed the club's 生産(高) around their 星/主役にする performer this season on social マスコミ
The team at 刺激(する)s have 伸び(る)d 賞賛する this season for their ‘arrivals’ content which has 許すd fans to see a different 味方する of the players as they take on challenges when they arrive at their Enfield base.
With this 接近 comes a greater degree of 信用 and understanding. For instance, Bukayo Saka is not too keen on getting referred to as ‘Starboy’ on social マスコミ and at Wolves, there was an 初期の 不本意 to calling Hwang Hee Chan, ‘The Korean Guy’ after Pep Guardiola used the phrase to 言及する to him in a 圧力(をかける) 会議/協議会. Yet after he 得点する/非難する/20d the 勝利者 against Manchester City 24 hours later, Wolves began to embrace it, with South Koreans inside Molineux waving 旗s with it and Hwang himself admitting he likes it.
Though most days can be 公正に/かなり 基準 for those working in-house, いつかs they have to think 急速な/放蕩な, like when Mohamed Salah 調印するd a 契約 拡張 with Liverpool in 2022.
A small team was 素早い行動d away to Mykonos in Greece to 確実にする that the 告示 was 配達するd in style while the news of Jurgen Klopp stepping 負かす/撃墜する at Liverpool was kept away from most of the 数字表示式の team until minutes before the ビデオ was 地位,任命するd on January 26. Only a select few were 知らせるd of the news and filmed the ビデオ with Klopp the day before, 確実にするing it was ready for the next morning.
Other times, they can 計画(する) ahead, with Norwich City's ビデオ 地位,任命するd on World Mental Health Day seen by more than 60 million people because it was as poignant as it was powerful. Occasionally, 告示s of new 調印s will be 延期するd so that they can come up with an extravagant idea, with Burnley considered the best in the 商売/仕事 at this.
![Bukayo Saka is not too keen on getting referred to as 'Starboy' on social media](https://i.dailymail.co.uk/1s/2024/04/24/16/84038885-13344871-image-a-14_1713971916508.jpg)
![Wolves were initially reluctant to refer to Hwang Hee Chan as 'The Korean Guy' on social media](https://i.dailymail.co.uk/1s/2024/04/24/16/84039103-13344871-image-m-13_1713971912447.jpg)
Buyako Saka is not keen on 存在 referred to as 'Starboy' on social マスコミ, while Wolves were 最初 気が進まない to 言及する to? Hwang Hee Chan as 'The Korean Guy' on social マスコミ
![Wolves eventually embraced the idea with Hwang scoring against Man City, days after Pep Guardiola had referred to the forward as??The Korean Guy? in a press conference](https://i.dailymail.co.uk/1s/2024/04/24/16/84041057-13344871-image-a-28_1713973913244.jpg)
Wolves 結局 embraced the idea with Hwang 得点する/非難する/20ing against Man City, days after Pep Guardiola had referred to the 今後 as?‘The Korean Guy’ in a 圧力(をかける) 会議/協議会
![News of Jurgen Klopp stepping down at Liverpool was kept away from most of the digital team until minutes before the video was posted, with only a select few informed of the news](https://i.dailymail.co.uk/1s/2024/04/24/16/80499445-13344871-image-a-27_1713973804437.jpg)
News of Jurgen Klopp stepping 負かす/撃墜する at Liverpool was kept away from most of the 数字表示式の team until minutes before the ビデオ was 地位,任命するd, with only a select few 知らせるd of the news
Others are rivalling them, 含むing West Ham, who used Ghanaian rapper Guvna B to 発表する the 調印 of Mohammed Kudus. The 開始する,打ち上げる of their American, Portuguese and Spanish social channels have been hugely successful, 越えるing their 期待s.
Recently, Liverpool have started to create content with 代案/選択肢 language 音声部の to 確実にする that their 資産s can reach as wide as possible. The more impressions, the better.
Just like 移転 告示s, new 契約s have become major events for clubs. Last month, 兵器庫 were mocked for their ‘cringe’ 明らかにする/漏らす of Ben White’s new 契約 as each of his team-mates spoke about him but to date, it has の近くに to 25 million impressions on X alone.
Yet ーに関して/ーの点でs of 衝撃, the tweet sent by Forest on Sunday will be hard to match. It is comfortably their most 見解(をとる)d 地位,任命する of all time. Forest may have いっそう少なく than a million 信奉者s on X but for Marinakis, his point was made and a 思い出の品 of the 力/強力にする these accounts have. Now, they を待つ the repercussions.
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England's 星/主役にするs 提起する/ポーズをとる for their 公式の/役人 Euro 2024 portraits before Sunday's group opener against Serbia as they look to end 58 years of 傷つける in Germany
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Erik ten Hag sips on red ワイン on holiday with his wife - and a subtle hint on his cap - as he を待つs Man 部隊d's 決定/判定勝ち(する) on whether to 解雇(する) him
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明らかにする/漏らすd: England's highest-収入 WAGs at Euro 2024 - with No 1 収入 &続けざまに猛撃する;16,800 per Instagram 地位,任命する - so where do Kate Kane and Dani Dyer 階級?
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Tyson Fury 護衛するd from a Morecambe 妨げる/法廷,弁護士業 in new (映画の)フィート数 - before 崩壊(する)ing outside - after 'enjoying one drink too many' in 影響 of first ever 敗北・負かす
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Jordan Henderson joins wife Rebecca on holiday in the Algarve while his old England mates 飛行機で行く to Germany for the Euros - after his axe from the squad
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Benjamin Sesko 'is 始める,決める to REJECT 兵器庫 and 調印する an 改善するd 取引,協定 at RB Leipzig' - but striker has unwritten 協定 to leave in the 未来
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Man 部隊d 'lose talented 十代の少年少女 on a FREE 移転 after he 無視する,冷たく断わるs a new を取り引きする the club'... as the 今後 'agrees 条件' with Serie A 味方する Monza
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Dressed to impress! England 星/主役にするs 提起する/ポーズをとる for team photo in &続けざまに猛撃する;205 M&S outfits as they land in Germany ahead of Euro 2024 星/主役にするs 提起する/ポーズをとる in M&S gear
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England 星/主役にするs land in Germany as they 乗る,着手する on 使節団 to end 58 years of 傷つける at Euro 2024... as 地元のs welcome Bayern hero Harry Kane
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Team-mates of 首相 League 星/主役にするs and a contestant who is on a ビデオ game... but which Love Island footballer has played at the highest level?
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Tommy Fury leaves Mauricio Pochettino and Robbie Keane in hysterics as he miskicks while 狙撃 - before rolling ball in from throw in
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Jude Bellingham joins England (軍の)野営地,陣営 ahead of Germany 出発 after 存在 given extra time off after Real Madrid's European 勝利
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Moment Ryan Garcia is led out of his five-星/主役にする Beverly Hills hotel by 警官,(賞などを)獲得するs in 手錠s on Saturday while bizarrely wearing a helmet after 逮捕(する)
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Gary Lineker leads 井戸/弁護士席-wishes to Alan Hansen after the Liverpoolicon is taken 本気で ill in hospital - as 示す Lawrenson 申し込む/申し出s support
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Zlatan Ibrahimovic fights 支援する 涙/ほころびs as he receives a hero's 歓迎会 from more than 45,000 Sweden fans at incredible homecoming
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Man 部隊d winger Antony 発表するs the birth of his daughter in emotional social マスコミ 地位,任命する, as the Brazilian 主張するs he 'can't 述べる' his joy
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Tottenham '始める,決める to 解放(する) club-記録,記録的な/記録する 調印 Tanguy Ndombele for FREE', with the &続けざまに猛撃する;65m flop having not played for the club in two years
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Ex-England footballer あられ/賞賛するs his '献身的な' son after he 辞退するs to celebrate silver in the 5,000m - 広大な/多数の/重要な Britain's first at the European 選手権s
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England 星/主役にする Jude Bellingham's 最初の/主要な school yearbook 現れるs, 明らかにする/漏らすing his childhood dreams 含むing one to 勝利,勝つd up Real Madrid fans
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George Russell takes Canadian GP 有利な立場(位置) after a DEAD HEAT with Max Verstappen - but 辛勝する/優位s the Red Bull driver as he 始める,決める time first!
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EXCLUSIVEErik ten Hag is BACKED to keep Manchester 部隊d 職業, as former U21s player-coach says club getting 支援する to 論争 will be a 'long 過程'
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From walking 11 miles every day to Covid struggles, 会合,会う the Spanish race walker who has to '傷をいやす/和解させる her heart' Has gone viral
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Iga Swiatek WINS the French Open: ポーランドの(人) world No 1 安全な・保証するs her third straight 肩書を与える at Roland-Garros 支配的な victory
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I loved coming out of 退職 to play for Lancs over-70s, 収容する/認めるs DAVID 'BUMBLE' LLOYD, I just wish I'd remembered my box! Commentary legend
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Catch of the Day! Phil Foden 証明するs he's a reel 勝利者 by 上陸 抱擁する fish on ヨット during family holiday in Marbella before he joins up with England
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Gareth Southgate 明らかにする/漏らすs he wouldn't have any hesitation in starting Kobbie Mainoo for England at Euro 2024 after 19-year-old's superb 陳列する,発揮するs
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How Southgate broke up England's 'Avengers': Axeing Jack Grealish and James Maddison means WhatsApp group clique are out of the Euros
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Spanish race walker left red-直面するd after a premature 祝賀 within touching distance of the finish line costs her a European bronze メダル
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Alessandro Del Piero 明らかにする/漏らすs the TWO 首相 League clubs he 拒絶するd to stay at Juventus... as Italian says he would've 'loved' to play in England
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Chelsea CONFIRM first 調印 of the Enzo Maresca 時代 as Tosin Adarabioyo 完全にするs move on a 解放する/自由な from Fulham after Man 部隊d tried to ハイジャック(する) 取引,協定
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Gibraltar 残酷に mock むちの跡s after 持つ/拘留するing them to a goalless draw to end their 13-match losing streak... as 略奪する Page's men are booed off
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Wayne Rooney (人命などを)奪う,主張するs 'disjointed' England 行方不明になるd Harry Maguire in 敗北・負かす by アイスランド... after the Man 部隊d 星/主役にする was left OUT of Euro 2024 squad
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明らかにする/漏らすd: 多重の England 星/主役にするs could 行方不明になる out on their favoured shirt numbers at Euro 2024 予定 to two little-known strict UEFA 支配するs
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Tennis fans 告発する/非難する Alexander Zverev of 'lying, scamming and gaslighting' as he is caught changing his call after learning the result of a coin 投げ上げる/ボディチェックする
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England fans 宣言する 'It's Coming Home' in 公式の/役人 squad 告示 ビデオ featuring Luke Littler... after Grealish and Maguire were axed
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England trio are let off the leash ahead of final Euro 2024 warm-up game as they show off their pooch-扱うing pedigree in Crufts-style agility 競争
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ぎこちない Euro 2024 advert starring Jack Grealish resurfaces after the Man City 星/主役にする is AXED from Gareth Southgate's 26-man squad
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Neal Maupay 残酷に mocks James Maddison after he was left out of England's Euro 2024 squad... as he reignites 反目,不和 with the Tottenham 星/主役にする
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Erling Haaland より勝るs Harry Kane for career hat-tricks as Manchester City 星/主役にする 攻撃する,衝突するs his 22nd treble in Norway's 支配的な 勝利,勝つ over Kosovo
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Kylian Mbappe dedicates goal to his late uncle Alex as フラン 星/主役にする 得点する/非難する/20s in first game since 安全な・保証するing dream move to Real Madrid
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Sergio Aguero returns to play for Manchester City three years after leaving... and すぐに squares up to 対抗者 Feisty on-pitch return
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明らかにする/漏らすd: Why Borussia Dortmund 'have decided NOT to 調印する Jadon Sancho on a 永久の move'... as club 'looks to agree another 貸付金 取引,協定'
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The seven Liverpool footballers who have played at Anfield FEWER times than Taylor Swift as superstar 準備するs to 成し遂げる The 時代s 小旅行する
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Paul Gascoigne leaves Gary Lineker, Alan Shearer and Micah Richards in stitches, as ex-England hero 配達するs hilarious 返答
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Real Madrid 明かす their new home 道具 for the 2024-25 season as Jude Bellingham and Co strike a 提起する/ポーズをとる in their redesigned white (土地などの)細長い一片 Mbappe to wear No 9
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Food prices 明らかにする/漏らすd for England's abandoned T20 World Cup opener against Scotland in Barbados Tournament held in US and Caribbean
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Casemiro joins a new club in Spain after a disappointing season for Man 部隊d as 退役軍人 midfielder 準備するs for life after 退職 from football
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Alan Shearer 目的(とする)s thinly-隠すd dig at Erik ten Hag for outspoken 外見 on Dutch TV - after Man 部隊d...
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&続けざまに猛撃する;72m Man 部隊d 星/主役にする is 含むd in the WORST team of the Euros so far, joining four Scotland players in an...
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明らかにする/漏らすd: The cocktail of 補足(する)s England 星/主役にするs are taking at Euro 2024 - and how they could 力/強力にする them...
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Swedish influencer 指名するs Cristiano Ronaldo as her WORST celebrity 遭遇(する) and 解任するs the night he spent...
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Alan Shearer 明らかにする/漏らすs the changes he would make to England's line-up for Euro 2024 衝突/不一致 with Denmark,...
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広告 Feature Mateo Kovacic, Scott McTominay and Granit Xhaka to each commit 2+ fouls in today's Euro 2024 fixtures NOW...
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Louis 先頭 Gaal, 72, 配達するs an 上昇傾向 but heartbreaking update on his prostate 癌, living with...
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Major England Euro 2024 傷害 blow as Luke Shaw STILL fails to train with the 残り/休憩(する) of the team on the eve...
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Brazil wonderkid Endrick opens up on Real Madrid, Jude Bellingham, Justin Bieber and Disneyland... as he...
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How Bukayo Saka became England's Man of Steel: 兵器庫's popular 星/主役にする has an 感染性の smile... but don't...
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The VERY expensive life of a left-at-home England footballer! Liverpool 星/主役にする Curtis Jones and his 妊娠している...
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The footballer at the centre of フラン's political 分裂(する): IAN HERBERT on how powerful Kylian Mbappe can be
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Inside Cristiano Ronaldo's 最新の 追求(する),探索(する) for glory at 39: Superstar pockets &続けざまに猛撃する;160m a year thanks to Saudi move...
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England WILL continue their attack-minded approach this summer... as Henry Slade 賞賛するs 'more enjoyable way...
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UFC 星/主役にする Robert Whittaker settles ultimate question that is on everyone's lips
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SIR CLIVE WOODWARD: Here's what I really think of Eddie Jones... and why moving Marcus Smith 中央の-match...
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Stuart Pearce (人命などを)奪う,主張するs Portugal players 'DON'T TRUST' Cristiano Ronaldo after the 39-year-old's 失望させるing...
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Emma Raducanu is 手渡すd a Wimbledon wildcard と一緒に THREE former Grand 激突する 支持する/優勝者s, 許すing her into...
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Arne Slot is seen in Liverpool 道具 for the first time since 取って代わるing Jurgen Klopp - ahead of the new boss'...
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Portugal 2-1 Czechia: Age has taken the 辛勝する/優位 off Cristiano Ronaldo's genius but he fought until the end,...
- Ruud Gullit 反応するs after Dutch fans were slammed for doing 'blackface' in an 試みる/企てる to dress up as him for Euro 2024 勝利,勝つ over Poland... with one 支持者 誓約(する)ing to 'retire' their outfit after 厳しい (激しい)反発
- Gary Lineker is slammed by fans for 'very disrespectful' joke about Scotland 経営者/支配人 Steve Clarke after an interview... but some テレビ視聴者s think the BBC presenter was '絶対 位置/汚点/見つけ出す on'
- 明らかにする/漏らすd: The secret '魔法 potion' England 星/主役にするs are taking at the Euros, which 誘発するd 誤った (人命などを)奪う,主張するs about 中央の-match DOPING from eagle-注目する,もくろむd fans
- Turkey vs Georgia goes ahead, にもかかわらず 大混乱/混沌とした scenes in Dortmund, with violent 衝突/不一致s inside stadium and water cascading off roof during biblical downpour
- Man 部隊d 星/主役にする '始める,決める for new 役割' from the start of next season after impressive run of form に向かって the end of the (選挙などの)運動をする
- Fans lose their minds at Amadou Onana's 'unreal' switch into English accent... as he complains 'Andre is not even my 指名する, mate' in ぎこちない interview moment after 存在 混乱させるd with Man 部隊d goalkeeper
- Frank Lampard 明らかにする/漏らすs why he 'stayed away' from Cristiano Ronaldo on holiday... as he 最高潮の場面s the habit which shows 39-year-old's 'dedication'
- Jose Mourinho shows off his own 見解/翻訳/版 of adidas Samba trainers, as Fenerbahce boss teams up with sportswear 巨大(な)
- Jake Paul's new 対抗者 for July 20 一区切り/(ボクシングなどの)試合 is CONFIRMED after マイク Tyson pulled out of 議論の的になる fight
- Portugal 2-1 Czechia - Euro 2024 RECAP: Francisco Conceicao comes off the (法廷の)裁判 to 得点する/非難する/20 on his 競争の激しい debut as Cristiano Ronaldo fails to find his 得点する/非難する/20ing boots on 記録,記録的な/記録する-breaking night
- Portugal 2-1 Czechia: Age has taken the 辛勝する/優位 off Cristiano Ronaldo's genius but he fought until the end, 令状s OLIVER HOLT
- Major England Euro 2024 傷害 blow as Luke Shaw STILL fails to train with the 残り/休憩(する) of the team on the eve of second game against Denmark - raising big questions over his fitness
- ゴルフ legend 爆破s American 'clowns' over Rory McIlroy 詠唱する after Bryson DeChambeau's US Open 勝利,勝つ
- Former Portugal boss Luiz Felipe Scolari (人命などを)奪う,主張するs Cristiano Ronaldo was NOT 'the best player' he has ever coached... but 明らかにする/漏らすs the one way in which ex-Man 部隊d 星/主役にする was 'different'
- Alan Shearer 目的(とする)s thinly-隠すd dig at Erik ten Hag for outspoken 外見 on Dutch TV - after Man 部隊d boss slammed pundits for '不公平な' 治療 of him に引き続いて FA Cup final
- The VERY expensive life of a left-at-home England footballer! Liverpool 星/主役にする Curtis Jones and his 妊娠している girlfriend show off their 小型の-break in Paris, splashing out thousands on 高級な restaurants, hotel and shopping
- Southampton chase ANOTHER of their former 星/主役にするs, with newly-促進するd 味方する asking West Ham about &続けざまに猛撃する;6m-率d Danny Ings having already re-調印するd Adam Lallana
- Louis 先頭 Gaal, 72, 配達するs an 上昇傾向 but heartbreaking update on his prostate 癌, living with 放射(能) and urine 捕らえる、獲得するs: 'No-one can see I'm sick... I'm used to death'
- Cristiano Ronaldo branded 'classless' by fans after TAUNTING Czechia's goalkeeper and a midfielder... as Portugal 得点する/非難する/20 last-gasp 勝利者 to kickstart Euro 2024 (選挙などの)運動をする
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