Spotify °ú¤¾å¤²¡Ê¤ë¡Ës its prices by 13% for millions of UK ¸ÜµÒs
With more than 600 million »ÈÍѼÔs À¤³¦Åª¤Ê, Spotify is one of the biggest apps of them all. But its »ÈÍѼÔs are now ¥¬¥¹¡¿±ìing, as the streaming µðÂç¡Ê¤Ê¡Ë has ³Îǧ¤¹¤ëd it's raising its prices for the second time in ¤¤¤Ã¤½¤¦¾¯¤Ê¤¯ than a year.
In the UK, all three of Spotify's ¾ÞÍ¿¶â subscription tiers are going up in price by as much as 13 per cent. The Individual ·×²è¡Ê¤¹¤ë¡Ë goes from ¡ò10.99/month to ¡ò11.99/month, Æó¿ÍÁÈ goes from ¡ò14.99/month to ¡ò16.99/month, and Family is now a whopping ¡ò19.99/month, up from ¡ò17.99/month.
The price Áý²Ã¤¹¤ë has Ͷȯ¤¹¤ëd Åܤ꡿ÅÜ¤ë ¤ÎÃæ¤Ç many »ÈÍѼÔs, with some even ¶¼¤¹ing to ¼è¤ê¾Ã¤¹ their subscriptions. Spotify is sending an email to ¸ÜµÒs telling them about the price Áý²Ã¤¹¤ë, which will come into ±Æ¶Á next month.
Spotify said it is Áý²Ã¤¹¤ëing prices so it can keep bringing ¸ÜµÒs 'the best experience'. 'Starting on your Ë¡°Æing date in May, your subscription price will change,' the email reads. 'You'll continue to get the Íø±×s that you know and love today, like ¹¹ð-²òÊü¤¹¤ë¡¿¼«Í³¤Ê music listening and downloading to listen offline.'
»ÈÍѼÔs took to X (°ÊÁ°¤Ï Twitter) to ³ô their Åܤ꡿Åܤë, with one asking the company 'are you ´°Á´¤Ë mad?' He continued: 'Finally a ¿äÏÀ¤¹¤ë¡¿Íýͳ to leave for @AppleMusic! Been a Spotify member for years so this is such a shame!' Another ´Êñ¤Ë ÃÏ°Ì¡¤Ç¤Ì¿¤¹¤ëd: 'Spotify going up, may ¼è¤ê¾Ã¤¹ out of ¼çÍפʡ¿Ä¹¡¿¼çÈÈ [sic].'
Yet another said: 'spotify is going up again? Didn't it literally Áý²Ã¤¹¤ë in price ¤¤¤Ã¤½¤¦¾¯¤Ê¤¯ than a year ago?' Last week, Bloomberg Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬d that Spotify is raising its prices in five markets by the end of April, ´Þ¤àing the UK, Australia and Pakistan, ƱÍÍ¤Ë as the US later this year. The Êó¹ð¡Ê¤¹¤ë¡Ë¡¿²±Â¬ said the Swedish ²»À¼Éô¤Î company wants to raise money to cover the costs of ¿½¤·¹þ¤à¡¿¿½¤·½Ðing ²òÊü¤¹¤ë¡¿¼«Í³¤Ê audiobooks to ¾ÞÍ¿¶â ²ÃÆþ¼Ôs.
Although Spotify didn't Ω¾Ú¤¹¤ë this, its new email to ¸ÜµÒs ³Îǧ¤¹¤ës that the price °ú¤¾å¤²¡Ê¤ë¡Ë is ¸ø¼°¤Î¡¿Ìò¿Í. Spotify's UK website has also been updated with the new prices. The only tier that isn't ±Æ¶Á¤¹¤ë¡¿´¶¾ðd is the Student tier, which stays at ¡ò5.99/month, but this isn't ÍøÍѤǤ¤ë for the ¹Âç¤Ê Âç¿¿ô of »ÈÍѼÔs.
¤Ë¤â¤«¤«¤ï¤é¤º an outpouring of ¼ºË¾¡¿ÍßµáÉÔËþ online, Spotify looks likely to continue its growth. Spotify has managed to Äɲ乤ë new ·îËè¤Î »ÈÍѼÔs and paid ²ÃÆþ¼Ôs every year since it was ÀßΩ¤¹¤ëd in 2015. Even between 2022 and 2023, during the time prices were last Áý²Ã¤¹¤ëd, Spotify Äɲ乤ëd 113 million new »ÈÍѼÔs.
By the end of 2023, Spotify had 612 million ·îËè¤Î »ÈÍѼÔs ? 236 million of whom were paid ²ÃÆþ¼Ôs. In March, Spotify went Ĺ¡¤Î¨¤¤¤ë-to-Ĺ¡¤Î¨¤¤¤ë with YouTube as it ³«»Ï¤¹¤ë¡¤ÂǤÁ¾å¤²¤ëd a music-¥Ó¥Ç¥ª streaming service for ¾ÞÍ¿¶â ²ÃÆþ¼Ôs.
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