EXCLUSIVE明らかにする／漏らすd: Cryptic adverts telling Waspi women their 明言する／公表する 年金 age was rising - would you have understood?
- These adverts from 20 years ago meant to tell women 年金 age was rising?
- They featured talking dogs and games of Monopoly - would you have realised?
The 粉々にするd 退職 dreams of millions of women have been 非難するd on the 政府's 失敗 to 適切に communicate 明言する／公表する 年金 changes ? as a damning 報告（する）／憶測 明らかにする／漏らすd yesterday.
The 議会の and Health Service Ombudsman criticised the Department for Work and 年金s for failing to adequately 促進する and explain to women born in the 1950s they would receive their 明言する／公表する 年金 up to six years later.
政府 公式の／役人s did spend more than £10million of taxpayer money on advertising （選挙などの）運動をするs, but adverts were often obscure and cryptic, as we 明らかにする／漏らす. So do you think the women deserve billions in 補償（金） for 失敗s in how the changes were communicated??
One 専門家 said: 'The central image is more reminiscent of work for the RSPCA or Battersea Dogs Home'
?Many of the 3.8million 影響する／感情d ? 含むing Women Against 明言する／公表する 年金 不平等 (Waspi) 選挙運動者s ? were not made aware that their 退職 age was 存在 raised until it was too late.?
The 普通の／平均（する） 犠牲者 行方不明になるd out on more than £50,000 in 年金 支払い（額）s as a result, によれば 選挙運動者s ? and many were 軍隊d to abandon 退職 計画（する）s.
The 明言する／公表する 年金 age was 始める，決める at 60 until 2010, but a 法律 change in 1995 支配するd the age would rise to 65 between 2010 and 2020. This was 加速するd and introduced in 2018, before the age was then raised again to 66 in 2020.
に引き続いて a five-year 調査, the ombudsman is now 勧めるing the 政府 to 'do the 権利 thing' and 申し込む／申し出 補償（金） of between £1,000 to £2,950 to the ill-知らせるd women. The total paid out could 攻撃する，衝突する £10.5billion.
Talking dogs discussing 年金s
の中で the most bizarre was the use of two 'working dogs' sitting on a beach looking out at the sea discussing 年金s ? as they do.
開始する，打ち上げるd in 2001, the adverts were placed in 国家の newspapers and women's magazines as part of the multi-million-続けざまに猛撃する advertising blitz.?
A speech 泡 coming out of a 黒人／ボイコット dog's mouth read: 'Our 明言する／公表する 年金 age is changing Babs and I'm not sure how we'll be 影響する／感情d.'?
A golden retriever 答える／応じるs: 'Relax Wendy. There's a guide that tells you about it.'?
That was it. No その上の explanation ? apart from the small print beneath the picture explaining that the 明言する／公表する 年金 age for women was changing to 65 in line with the men's age.
It seemed like they 手配中の，お尋ね者 to bury this （警察などへの）密告，告訴（状） ? like an unwanted health 警告 that used to be hidden at the 底（に届く） of an advert for cigarettes.
Readers were then encouraged to send in a coupon or call a phone nu mber to request a 解放する／自由な （警察などへの）密告，告訴（状） pack.
David Alder, a lecturer in advertising at Bournemouth University, branded it 'a ludicrously 不適切な and probably 不快な／攻撃 central metaphor' that managed to 'make this 広告 an (a)自動的な／(n)自動拳銃 page-turner'.?
He 追加するd: 'The central image is more reminiscent of work for the RSPCA or Battersea Dogs Home.'
The 試みる／企てるd used of humour worked as a smokescreen to hide the truth ? when a simple 旗，新聞一面トップの大見出し／大々的に報道する explaining what was happening might have been useful.
The DWP says this （選挙などの）運動をする, which ran between 2001 and 2003, received more than 1.1million 返答s 経由で its website, helpline and returned coupons, with 1.5million ちらしs ordered by March 2002.
It 追加するs that it used television and cinema advertising during the （選挙などの）運動をする, 同様に as 'direct marketing' to reach 190,000 people who had already requested to 調印する up for mailings about 年金s.
Women were also 的d with an 半端物 'Monopoly-主題d' （選挙などの）運動をする - 含むing newspaper advertorials - that used images of the classic board game to attract attention
Monopoly money - would you get the 言及／関連?
Women were also 的d with an 半端物 'Monopoly-主題d' （選挙などの）運動をする that used images of the classic board game to attract attention.
These adverts 含むd advertorials ? in newspapers and magazines ? with images of the board 耐えるing messages in place of street 指名するs. For example, rather than buy Old Kent Road for £60, you were encouraged to 'アイロンをかける it out now ? and let off some steam in your 退職'.?
Land on a Chance square and, you guessed it, you were 扱う／治療するd to such gems as 'Don't leave your 年金 to chance'.
Needless to say, the advert was even いっそう少なく alluring than playing an actual game of Monopoly with temper-tantrum children on ボクシング Day. And for many, the message was lost.
The advertorial content was also not always （疑いを）晴らす at explaining why you were reading the piece ? until you got halfway 負かす／撃墜する the literature.
株 this article
For example, one that was printed in Woman magazine in March 2000 - during the period the Monopoly （選挙などの）運動をする was running - appeared on page 51 (of 59) of the 週刊誌 出版（物）, with the headli ne 'Don't leave your 年金 to chance'.?
The article began: '年金s had never been very high on Carol Phillips' 協議事項 - until her younger sister Anne について言及するd that she was going to have to start her own after getting 離婚d.'?
It was only almost halfway through that readers discovered the women's 明言する／公表する 年金 age was rising.?
In the article, Carol said: 'I 設立する out that I'd be getting my 明言する／公表する 年金 later than I thought'.?
'明らかに, from 2020, women will be getting their 明言する／公表する 年金 age at 65 - the same as men. As women tend to live longer than men, I suppose it makes sense and it's much easier to 計画（する） for the 未来 when you know what changes are going to take place.'
There was also a small （米）棚上げする／（英）提議する at the 底（に届く） of the page which does 明確に （一定の）期間 out how women of different ages will be 影響する／感情d. The advertising 明言する／公表するs that 'all women born after April 6, 1955 will have to wait until they are 65 before they can （人命などを）奪う，主張する their 明言する／公表する 年金'.?
It does not について言及する that women born between April 1950 and April 1955 would also be 影響する／感情d by the 年金 change.
Mr Alder says: 'The 目的（とする） seems to be to bury the bad news beneath the tedious story of a woman who one day called the DSS [the Department for Social 安全 was 改名するd as the DWP in 2001].'
The DWP said: 'The 政府 decided more than 20 years ago that it was going to make 明言する／公表する 年金 age the same for men and women in a long 延滞の move に向かって gender equality. This change was 明確に communicated 経由で award-winning [advertising] （選挙などの）運動をするs, direct mailings and 宣伝s across television, 無線で通信する, newspapers and magazines.'
The 普通の／平均（する） 犠牲者 行方不明になるd out on more than £50,000 in 年金 支払い（額）s, によれば 選挙運動者s. Pictured, Waspi 抗議する人s in 2018
The letters that didn't explain things
Along with advertising in magazines, newspapers ? 同様に as on the 味方する of buses, trams and on TV 審査するs in 地位，任命する offices ? mail was sent in the 地位，任命する.
ちらしs headlined 'What every woman needs to know about 年金s' and '年金s for Women' were given out ? 同様に as a 'Women's 年金 Pack' that was 利用できる through the 年金 Service.?
This pack 含むd not only ちらしs, but a cardboard 'reckoner' that 許すd you to work out your 明言する／公表する 年金 age by adjusting the slider to your birthday.
Up to 3.8million women born in the 1950s should have received letters 知らせるing them about the changes, believes the ombudsman. But many said they received such （警察などへの）密告，告訴（状） far too late or did not receive anything in the 地位，任命する at all.?
The ombudsman said this resulted in 'lost 適切な時期s to make 知らせるd 決定／判定勝ち（する）s about their 財政／金融s' as a result.
Between 2003 and 2006, millions of women below 退職 age received letters with an 見積（る） of what their 明言する／公表する 年金 would be in 退職. But the letters did not 含む／封じ込める any （警察などへの）密告，告訴（状） about the rise in 明言する／公表する 年金 age from 60 to 65.?
Ros Altmann says the 政府 should have written to every woman 影響する／感情d
Baroness Ros Altmann, a former 年金s 大臣, said: 'These letters should have 含むd （疑いを）晴らす 警告s to women, so they knew not to 推定する／予想する to receive their 年金 at 60. This was the biggest of all communication 失敗s.'?
She 追加するd: 'The 政府 should have written 個々に to each woman.'
The DWP only began sending letters 直接／まっすぐに to women about the changes to the 明言する／公表する 年金 age in April 2009, when 1.2million were 地位，任命するd to 影響する／感情d women between then and March 2011.?
Then, between 2012 and 2013, more than five million letters were sent to 知らせる women and men that their 明言する／公表する 年金 age was now rising その上の to 66.
Many of the 3.8million women 影響する／感情d say this was the first they of the 増加するs. By this point, many were already in their 50s, with little time to 準備する new 退職 計画（する）s.
The DWP says all the women 影響する／感情d would have received a letter at this point 知らせるing them of the rise.
But 研究 published in 2004 showed just 43 per cent of 影響する／感情d women were aware that the 増加する would 衝撃 them, 示唆するing more should have been done to 知らせる them sooner.
The 報告（する）／憶測 published by the Work and 年金s Select 委員会 in 2016 結論するd that '井戸／弁護士席 into this １０年間 far too many 影響する／感情d women were unaware' of the changes.?
It said: 'While the last and 現在の 政府s have done more to communicate 明言する／公表する 年金 age changes than their 前任者s, this has been too little, too late, for many women, 特に given 増加するs in the 明言する／公表する 年金 age have been 加速するd at 比較して short notice.'?
The 文書 結論するd: 'Many thousands of women justifiably feel aggrieved.'
Have you been 影響する／感情d by the 明言する／公表する 年金 age changes? Email j.耐えるd@dailymail.co.uk
