Inside the 首相 League's social マスコミ 'factories': Nottingham Forest's owner dictating 地位，任命するs, Chelsea players put out by Cole Palmer 昇進／宣伝, a banned 愛称 at 兵器庫... and what happens when it goes wrong

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‘If you thought that tweet was strong, you should have seen the 初めの,’ says one source at Nottingham Forest, with the 軟化するd 見解／翻訳／版 結局 agreed upon attracting more than 44 million 見解（をとる）s on Twitter since 圧力（をかける）ing send from Goodison Park on Sunday.

It is understood the order to publicise their fury （機の）カム from the very 最高の，を越す, the patience of owner Evangelos Marinakis having snapped after seeing his 味方する 否定するd three 刑罰，罰則s at Everton.?

Insiders say the 56-year-old Greek will not care about the fallout that followed. He had a point to make and he made it, utilising the 壇・綱領・公約 that 供給するs him with 接近 to tens of millions. It is not the first time Marinakis has 勧めるd the communications team at Forest to 地位，任命する something about 審判（をする）ing in the?首相 League either. Sunday was 簡単に the tipping point and ther e was to be no 説得するing him さもなければ.

Football today is much more than five training 開会／開廷／会期s a week and a match each 週末. Its clubs have 移行d into social マスコミ factories, churning out content all day, every day, with the 目的（とする） of building an army of 信奉者s beyond the 限定するs of their city.

On Instagram, the 20 首相 League clubs have a 連合させるd に引き続いて of almost 300 million. Clubs have entire teams 献身的な to 生成するing content for the new 世代 who, 熟考する／考慮するs have shown, get their news from the likes of TikTok, Instagram and X, 以前は Twitter.

Nottingham Forest's 爆発性の social マスコミ 地位，任命する has been 見解（をとる）d over 44 million times

It is understood the order to 地位，任命する the tweet （機の）カム from the club's owner?Evangelos Marinakis

At Chelsea, for example, they have a ‘全世界の Social マスコミ 経営者／支配人’, ‘Social マスコミ (n)役員／(a)執行力のある’, ‘Social マスコミ Content Creator’ and more than one ‘Social マスコミ Editor’, not to について言及する the outside 顧問s who help 形態／調整 their relentless 生産（高） on their men’s, women’s and 青年 teams.

経営者／支配人 Mauricio Pochettino said this week that he does not want the world to think they are 'Cole Palmer Football Club’ but 必然的に, their socials have made it seem that way at times this season. That has not gone unnoticed by some 代表者／国会議員s of Palmer’s team-mates.

兵器庫 are understood to have six 永久の social マスコミ 従業員s, while West Ham have four. Around the league, these numbers are the norm. The staff do not need to run every 地位，任命する by someone more 上級の, though that can lead to the 時折の cock-up as they go viral for the wrong 推論する／理由s.

This is not the first time that Forest have been at the centre of a social マスコミ 嵐／襲撃する. In October 2022, they tweeted a picture of Emmanuel Dennis on the Molineux pitch surrounded by wolf cubs with the caption ‘playtime’. That backfired, as it was 株d in a WhatsApp group の中で the Wolves players before they went on to 勝利，勝つ 1-0. Forest 経営者／支配人 Steve Cooper was furious afterwards, with the idea having not been run by him beforehand. By the time he 設立する out, the 損失 was done.

‘It is usually only when we have something that needs 発表するing that we’ll be told what to 地位，任命する,’ says one social マスコミ (n)役員／(a)執行力のある at a 首相 League club. Often, it is an array of squad updates and club news 連合させるd with creativity to make the most of the 接近 they have with pla yers.

Forest's social マスコミ team?tweeted a picture of Emmanuel Dennis with wolf cubs in 2022, but the move backfired when Wolves 安全な・保証するd a 1-0 勝利，勝つ at?Mo lineux

Steve Cooper, Forest's 経営者／支配人 at the time, （人命などを）奪う，主張するd the pre-match 地位，任命する had not been helpful

代表者／国会議員s of Cole Palmer's Chelsea team-mates have notic ed the club's 生産（高） around their 星／主役にする performer this season on social マスコミ

The team at 刺激（する）s have 伸び（る）d 賞賛する this season for their ‘arrivals’ content which has 許すd fans to see a different 味方する of the players as they take on challenges when they arrive at their Enfield base.

With this 接近 comes a greater degree of 信用 and understanding. For instance, Bukayo Saka is not too keen on getting referred to as ‘Starboy’ on social マスコミ and at Wolves, there was an 初期の 不本意 to calling Hwang Hee Chan, ‘The Korean Guy’ after Pep Guardiola used the phrase to 言及する to him in a 圧力（をかける） 会議／協議会. Yet after he 得点する／非難する／２０d the 勝利者 against Manchester City 24 hours later, Wolves began to embrace it, with South Koreans inside Molineux waving 旗s with it and Hwang himself admitting he likes it.

Though most days can be 公正に／かなり 基準 for those working in-house, いつかs they have to think 急速な／放蕩な, like when Mohamed Salah 調印するd a 契約 拡張 with Liverpool in 2022.

A small team was 素早い行動d away to Mykonos in Greece to 確実にする that the 告示 was 配達するd in style while the news of Jurgen Klopp stepping 負かす／撃墜する at Liverpool was kept away from most of the 数字表示式の team until minutes before the ビデオ was 地位，任命するd on January 26. Only a select few were 知らせるd of the news and filmed the ビデオ with Klopp the day before, 確実にするing it was ready for the next morning.

Other times, they can 計画（する） ahead, with Norwich City's ビデオ 地位，任命するd on World Mental Health Day seen by more than 60 million people because it was as poignant as it was powerful. Occasionally, 告示s of new 調印s will be 延期するd so that they can come up with an extravagant idea, with Burnley considered the best in the 商売／仕事 at this.

Buyako Saka is not keen on 存在 referred to as 'Starboy' on social マスコミ, while Wolves were 最初 気が進まない to 言及する to? Hwang Hee Chan as 'The Korean Guy' on social マスコミ

Wolves 結局 embraced the idea with Hwang 得点する／非難する／２０ing against Man City, days after Pep Guardiola had referred to the 今後 as?‘The Korean Guy’ in a 圧力（をかける） 会議／協議会

News of Jurgen Klopp stepping 負かす／撃墜する at Liverpool was kept away from most of the 数字表示式の team until minutes before the ビデオ was 地位，任命するd, with only a select few 知らせるd of the news

Others are rivalling them, 含むing West Ham, who used Ghanaian rapper Guvna B to 発表する the 調印 of Mohammed Kudus. The 開始する，打ち上げる of their American, Portuguese and Spanish social channels have been hugely successful, 越えるing their 期待s.

Recently, Liverpool have started to create content with 代案／選択肢 language 音声部の to 確実にする that their 資産s can reach as wide as possible. The more impressions, the better.

Just like 移転 告示s, new 契約s have become major events for clubs. Last month, 兵器庫 were mocked for their ‘cringe’ 明らかにする／漏らす of Ben White’s new 契約 as each of his team-mates spoke about him but to date, it has の近くに to 25 million impressions on X alone.

Yet in 条件 of 衝撃, the tweet sent by Forest on Sunday will be hard to match. It is comfortably their most 見解（をとる）d 地位，任命する of all time. Forest may have いっそう少なく than a million 信奉者s on X but for Marinakis, his point was made and a 思い出の品 of the 力／強力にする these accounts have. Now, they を待つ the repercussions.