EXCLUSIVE明らかにする／漏らすd: Scandinavian 航空機による SAS operates mystery flight where only the 操縦するs know the final 目的地... with the 乗客s only told where they're going two hours after take-off

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It's not 平易な to find a travel experience that compares to the excitement and feeling of travel 発見 you once felt as a child.

Maybe that's why in under a day, over 6,000 people took a leap of 約束 and 登録（する）d for a chance to hop on a flight to a 目的地 unknown.

And yes, even after take-off, they still didn't know where they were going. Fortunately, the 操縦するs did.

'They had me at "join us to an unknown 目的地"', 株d Louise H?rnberg, an enthusiastic traveller on the trip, a brilliantly creative stunt from SAS (Scandinavian 航空機によるs) that turned out to be so much more than 'just' a flight.

The experience 最高潮に達するd in a multi-night stay and some memorable activities.

SAS '目的地 Unknown'

Over 6,000 people 調印するd up for 航空機による SAS's '目的地 Unknown' 申し込む／申し出, where members of its?'EuroBonus' 忠義 program could land a trip for 30,000 points. The catch? The 目的地 was a secret. Above is the April 5 mystery flight under way

For this '目的地 Unknown' adventure, SAS 申し込む／申し出d members of its 解放する／自由な-to-join 'EuroBonus' 忠義 program a chance to land a trip for 30,000 points. The catch? 乗客s knew when they were going, but not where.

Not the CEO knew.

Those who snared a place on the flight had the 適切な時期 to 追加する a multi-night hotel stay at a 特に 交渉するd 率 - 信用ing that the 航空機による didn't 調書をとる／予約する them a shabby hotel - and arrived to find out that the 航空機による had many surprises in 蓄える／店, with their entire holiday taken care of.

The 目的地 Unknown flight, which took off from Copenhagen on April 5, did not have a 始める，決める 目的地 even two hours after take-off. At just 30,000 points for a 一連の会議、交渉／完成する-trip, it's probably the points 取引，協定 of the year.

Truly unknown

The 目的地 Unknown flight, which took off from Copenhagen, did not have a 始める，決める 目的地 even two hours after take-off

On the day of travel, 乗客s and 乗組員 other than 操縦するs had no idea where they were going. All pre-flight correspondence 伴う／関わるd tricky technical work to 確実にする the 航空機による's 動きやすい app and all other 顧客 touch points were 特に coded to give away nothing.

All usual data sources that would give away where a 計画（する） was going were 無能にするd.

Speaking 排他的に to SAS CEO Anko 先頭 der Werff, it became （疑いを）晴らす that surprise, mystery and delight really was the 指名する of the game.

No 詳細（に述べる） went unturned.

All 搭乗 passes were 示すd with XXX, instead of the usual letter codes for a 目的地, and flight 計画（する）s were redacted from 要点説明s.

'Be alive, be innovative and 押し進める 境界s,' is the message 先頭 der Werff is putting out to SAS and its 顧客s.

Greece is the word

The 目的地 turned out to be Athens. Above - travellers on the 目的地 Unknown trip enjoying a rooftop drink

Hours into the trip, those lucky enough to be onboard discovered they were 長，率いるd for Athens. The 航空機による had pre-交渉するd special 率s at a hotel in 前進する but did not tell the lucky souls where.

Once in Athens, SAS, as part of the 取引，協定, laid on complimentary rooftop cocktail parties, farm-to-fork dining at the 伝統的な Margi Farm outside the 資本／首都, a trip to the thermal baths of Lake Vouliagmeni and VIP 小旅行するs of the Acropolis.

After speaking 排他的に to guests from the trip, it's （疑いを）晴らす that the 投機・賭ける created ありそうもない 社債s between guests, whose ages 範囲d from 19 to 81.

The only people on the trip who knew the 目的地 were, luckily, the 操縦するs

H?rnberg said: 'I am not only a very curious person, but I also really like spontaneous adventures, and 存在 申し込む／申し出d the 可能性 to join a trip 組織するd by people within travel with other たびたび（訪れる） travellers could not be better. I was 確信して that they would wow me and create an experience that would be a memory for life. They had me at "join us to an unknown 目的地".'

Would she do it again?

'Definitely yes,' she said. 'The whole trip was such a unique experience, SAS really managed to amaze me throughout the 週末. Its attention to 詳細（に述べる）, the 場所s that it 選ぶd and ability to create a 広大な／多数の／重要な community amongst all the travellers was amazing. I did not 推定する／予想する that I would leave this experience with so many new friends and 関係s.'

Gilbert is a たびたび（訪れる） flier and 創立者 of travel 場所／位置 godsavethepoints.com. He can be 設立する tweeting at @godsavethepoint.