Jessica Simpson, 43, is a pretty pinup in a low-削減(する) swimsuit from her summer collection... after losing 100lbs

Jessica Simpson?modeled a colorful and 急落(する),激減(する)ing one-piece swimsuit with a flirty skirt this week in a new image 地位,任命するd to Instagram.

The shoot was to 促進する her new 着せる/賦与するing brand,?Jessica Simpson Collection, as it has 共同製作するd with Walmart.

The looker, who lost 100lbs after welcoming her third child with husband Eric Johnson, wore her hair 負かす/撃墜する as she 提起する/ポーズをとるd by the shore

The 43-year-old performer also accessorized with several pieces of 宝石類 like long earrings and a chain necklace.

The new image was seen on Instagram.?

'We’re so excited to 株 our 共同 with @walmart!' her caption read.

Jessica Simpson modeled a colorful and plunging one-piece swimsuit with a flirty skirt this week in a new image posted to Instagram. The shoot was to promote her new clothing brand, Jessica Simpson Collection, as it has collaborated with Walmart

Jessica Simpson modeled a colorful and 急落(する),激減(する)ing one-piece swimsuit with a flirty skirt this week in a new image 地位,任命するd to Instagram. The shoot was to 促進する her new 着せる/賦与するing brand, Jessica Simpson Collection, as it has 共同製作するd with Walmart

'An all new collection of over 100 pieces across apparel and swimwear (styles you won’t find anywhere else!) and 宝石類 to help you style a versatile, affordable, 平易な-to-wear summer wardrobe! 利用できる in sizes XS-4X (apparel) and XXL (swim) at select @walmart 蓄える/店s and online! #WalmartFashion,' she wrote in her caption this week.

Simpson also penned a short message in another caption, where she 述べるd her look for the day as 'Cali boho 会合,会うs Texas charm.'

The A Public 事件/事情/状勢 singer recently 開始する,打ち上げるd an 排除的 collection of 着せる/賦与するing with Walmart, and she was also featured in a 宣伝の ビデオ for the 共同.

The entrepreneur was seen while taking part in several photoshoots for her company's new collection in the clip.?

She also left a short message in her 地位,任命する's caption to speak about her brand's overa ll 使節団.

'We can't wait to help even more women feel their 絶対の best and most 確信して in what they wear,' she wrote.

Simpson 開始する,打ち上げるd the Jessica Simpson Collection in 2005, and the company 最初 焦点(を合わせる)d on footwear.

The performer's brand 支店d out into 着せる/賦与するing and home goods after it became a 攻撃する,衝突する with 消費者s.

Earlier Simspon wore this green top and matching skirt with silver belt and a cowgirl hat

Earlier Simspon wore this green 最高の,を越す and matching skirt with silver belt and a cowgirl hat

The A Public Affair singer recently launched an exclusive collection of clothing with Walmart , and she was also featured in a promotional video for the collaboration. The entrepreneur was seen while taking part in several photoshoots for her company's new collection in the clip

The A Public 事件/事情/状勢 singer recently 開始する,打ち上げるd an 排除的 collection of 着せる/賦与するing with Walmart , and she was also featured in a 宣伝の ビデオ for the 共同. The entrepreneur was seen while taking part in several photoshoots for her company's new collection in the clip

The singer, 同様に as her mother Tina, 回復するd 支配(する)/統制する of the brand in 2021 after its parent company,?Sequential Brands Group Inc., とじ込み/提出するd for 破産 earlier that year.

Simpson recently spoke to People and opened up about the inspiration behind her brand's new items.

'I get my design inspiration from everywhere, like a song I love or a piece of art. I love vintage fashion so I am always looking through archival prints and 削減(する)s,' she said.

The hitmaker went on to speak about how she had taken 公式文書,認めるs on style from the eldest of her three children.?

'I am very 奮起させるd by my [11-year-old] daughter Maxwell. Her pulse on fashion is so unique. She is an 感染性の trendsetter and always effortlessly 確信して,' she said.

Simpson also opened up about donning a 有望な green bikini 最高の,を越す during her 最近の photoshoot.?

'It wasn't until I became a mother that I learned to celebrate what a woman's 団体/死体 can do. I am more 確信して now after three kids than I was at 25!'?

She is also a busy married mom.

Jessica and Eric 結婚する in 2014 and have three kids: daughters Maxwell Drew, 11, and Birdie Mae, four, 同様に as son エース Knute, 10.?

Simpson recently spoke to People and opened up about the inspiration behind her brand's new items. 'I get my design inspiration from everywhere, like a song I love or a piece of art. I love vintage fashion so I am always looking through archival prints and cuts,' she said. Seen in 2023

Simpson recently spoke to People and opened up about the inspiration behind her brand's new items. 'I get my design inspiration from everywhere, like a song I love or a piece of art. I love vintage fashion so I am always looking through archival prints and 削減(する)s,' she sai d. Seen in 2023

This comes four years after the former reality TV 星/主役にする lost 100lbs thanks to her 激しい workouts that 含むd walking 14,000 steps a day after wel coming three children with husband Eric Johnson.

She has said in the past that she got up to 240lbs when 妊娠している.

The former reality 星/主役にする 認める in 2019 that she lost 100lbs nearly six months after giving birth to her third daughter, Birdie.?

She followed a meal 計画(する) and walked 14,000 steps per day with help from celebrity trainer Harley Pasternak, and has since 株d updates from the gym as she's 持続するd the 負わせる loss through the years.?

'6 months. 100 続けざまに猛撃するs 負かす/撃墜する (Yes, I tipped the 規模s at 240),' she wrote on Instagram when 明らかにする/漏らすing her 負わせる loss.?

'My first trip away from #BIRDIEMAE and emotional for many 推論する/理由s, but so proud to feel like myself again. Even when it felt impossible, I chose to work harder.'

Harley told E! News?at the time: 'It had to be more than just getting 支援する from her baby 負わせる, but how do I keep whatever I am doing now forever. That's why we are not a big fan of doing any extreme diet or 過激な forms of 演習.'?

Simpson told Hoda Kotb during an 外見 on the Today Show in 2021 that she never 重さを計るs herself anymore, doesn't own a 規模 and follows her intuition with how she feels when 選ぶing out her 着せる/賦与するs.

'I have no idea how much I 重さを計る,' she said. 'Like, I just want to feel good and be able to zip my pants up. If I don't, I have another size. I have every size.'

Jessica and Eric wed in 2014 and have three kids: daughters Maxwell Drew, 11, and Birdie Mae, 5, as well as son Ace Knute, 10

Jessica and Eric 結婚する in 2014 and have three kids: daughters Maxwell Drew, 11, and Birdie Mae, 5, 同様に as son エース Knute, 10

In September 2022?Simpson said she is happy to 'make money off' the chatter surrounding her fluctuating 負わせる.

The 星/主役にする 認めるs that her 負わせる has been the 支配する of 憶測 for years, and it was 現実に one of the 推論する/理由s she decided to 開始する,打ち上げる her own fashion line, The Jessica Simpson Collection.

The singer - ?told Extra: 'I decided, 'Okay, everybody is going to talk about my 負わせる all the time, I might 同様に make money off of it and turn it into a 商売/仕事 of selling 着せる/賦与するs and 受託.''

By contrast, in 2021, Jessica 認める to 存在 傷つける by the scrutiny she's 直面するd. The blonde beauty felt there was an 激しい 焦点(を合わせる) on her looks and her 負わせる when she was younger.

She explained: 'There is a wonderful movement for 団体/死体 positivity now and the 返答 to that 部分 of my story has been 圧倒的に supportive.'