'We've been 推定する／予想するing you, Mr Hallmark': But what を待つs Bentley boss at 007 競争相手 Aston ツバメ?
Covert: Adrian Hallmark has?stunned the 高級な car 部門
In Ian Fleming's 秘かに調査する novels, James 社債 運動s a Bentley.
It is only later, in the movie 見解／翻訳／版s, that 007 switches to an Aston ツバメ ? most famously the gadget-laden DB5 完全にする with machine guns and an ejector seat.
まっただ中に levels of secrecy worthy of MI6 itself, Adrian Hallmark has just the pulled off the same, みごたえのある move.
He stunned the 高級な car 部門 on Friday by quitting Bentley, after six years in 告発（する），告訴（する）／料金 of the 乗組員-based 高級な car 製造者, to take the wheel at Aston ツバメ, based almost 100 miles away in Warwickshire.?
It was all the more remarkable because Hallmark, in what would turn out to be a swansong interview, had just 始める，決める out his 見通し for Bentley's 未来.
This 含むd a 改訂するd 時刻表／予定表 for the 未来 electric 乗り物s, と一緒に 明かすing Bentley's second-highest 利益（をあげる）s ever ? driven 大部分は by the 'jaw-dropping' numbers of 顧客s who 手配中の，お尋ね者 to personalise their cars.
But what is it that aw aits him at Aston ? one of Britain's best-known brands but also one of the biggest 株式市場 flops in London in 最近の memory ? when he arrives?
Hallmark has some experience in turning companies around, having overseen Bentley's own 復活. He is Aston ツバメ's third 長，指導者 (n)役員／(a)執行力のある in nearly as many years after chairman Lawrence Stroll -? a 決まり文句／製法 One 億万長者 ? 追い出すd Andy Palmer in 2021. Two other 長，指導者 (n)役員／(a)執行力のあるs have been and gone since then.
Palmer had steered Aston through an overvalued 株式市場 float in 2019 that valued the 高級な marque at £4.3 billion.
But 歳入 警告s, spiralling losses and 緊急 fundraisings dogged Aston even before the pandemic 攻撃する，衝突する sales.
Ever since, Stroll has been trying to turn it into an 'ultra-高級な' brand after years of Palmer's strat egy to build cheaper cars.
Results for 2023 show the company made a £240 million loss にもかかわらず turnover rising. And earlier this month Aston 発表するd it had raised £1.15 billion through its 最新の refinancing.
専門家s say the challenges Hallmark 直面するs at Aston are 特に 激烈な／緊急の. 'The biggest cloud on the horizon is its electrification 戦略, which has been woollier than others and behind the curve,' says Sophie Lund-Yates of 投資 壇・綱領・公約 Hargreaves Lansdown.
He also needs 'to get the basics 権利' such as 取り組むing 生産／産物 延期するs of the DB12 model.
'He will have his work 削減（する） out,' said Julie Palmer of 商売／仕事 consultancy Begbies Traynor.
'Steering Aston ツバメ will 実験（する） his 技術s in new ways,' she 追加するs, as the 政府 押し進めるs for 増加するd sales of electric 乗り物s ? a ありふれた 障害物 across the 自動推進の 部門.?
Bentley has recently 延期するd its 計画（する）s for an all-el ectric line-up 予定 to the changing market 条件s.?
Aston ツバメ's own 入ること／参加（者） into the electric 円形競技場 has 攻撃する，衝突する the 衝撃を和らげるものs, with the 開始する，打ち上げる of its first electric car now 延期するd until 2026. Insiders say after six years turning around Bentley and 準備するing for an electric 未来, it was the prospect of a new challenge that 誘発するd Hallmark to やめる.
His sudden move 明確に blind-味方するd Bentley and its German parent Volkswagen as no 後継者 had been lined up.
'Bentley has had a 広大な／多数の／重要な 影響（力） on me,' Hallmark said. 'To redefine 高級な mobility for the 未来 with such a strong brand is a 仕事 that I took on with 十分な かかわり合い.'
But the time had come for 'new challenges'. Of his new 職業 he 約束d 'to '抑えるのをやめる this iconic brand's 可能性のある'. Palmer says if Hallmark can repeat his success at Bentley 'Aston ツバメ should be in 安全な 手渡すs'. Or as 007 once 観察するd: 'You only live twice.'
