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Google Checkout helps merchants increase sales and process them for free when they use Google AdWords. Here, you can read about the experiences some merchants are having with Google Checkout.
Ritz Interactive - Electronics
 With the holiday season now behind us, Google Checkout continues to positively impact our business. The new Google Checkout badge that appears on our AdWords advertisements has given us a 23% lift in clickthrough rate. And Google Checkout does a great job of helping convert that additional traffic into more sales; customers that use Google Checkout convert 24% more frequently than those that go through our standard checkout process.
– Fred Lerner, Ritz Interactive
Read more about Ritz Interactive's experience with Google Checkout.
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Jockey - Apparel
In addition to the positive customer experience Google Checkout offers, we've also been very pleased with the benefits for our business. We're seeing great results as Checkout helps us acquire new customers every day. We've appreciated the increased sales as well as the ability to process transactions for free based on our AdWords spend. For us, Checkout is an excellent fit with our commitment to innovation, customers, and achieving outstanding business results.
–Tim McCue, Jockey
Read more about Jockey's experience with Google Checkout.
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A?ropostale - Apparel
The week we started the Checkout promotion our sales through Checkout were 20 percent of all transactions.
– Christina Callas, A?ropostale
Read more about A?ropostale's experience with Google Checkout.
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Abacus24-7.com - Printer Supplies and Accessories
From the start, we've been processing about 10 percent of our orders through Google Checkout, and that includes both new and existing customers. For one of our top AdWords ad groups, our conversion rates increased almost 200 percent and our clickthrough rate increased 100 percent.
– Jason Hesse, Abacus24-7.com
Read more about Abacus24-7.com's experience with Google Checkout.
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Sports Authority - Sporting Goods and Equipment
In addition to providing our customers a more efficient checkout option, we felt that Google Checkout also offered a good brand and an appealing name hook. The association with the Google brand was a positive thing.
– Rob Meilen, Sports Authority
Read more about Sports Authority's experience with Google Checkout.
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Eforcity - Consumer Electronics Accessories
Just having Checkout as an option provides more assurance to new buyers, so that they feel more comfortable shopping with us. Google did a fantastic job of keeping Checkout reliable, and there's no doubt that it's beneficial.
–Jack Sheng, Eforcity
Read more about Eforcity's experience with Google Checkout.
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Golfballs.com - Golf Equipment
Conversion rates for shoppers using Google Checkout are about 40 percent higher than for shoppers using other forms of checkout and payment.
–Brandon Hartness, Golfballs.com
Read more about Golfballs.com's experience with Google Checkout.
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Carolina Rustica - Furniture
Checkout has grown tremendously. We feature it on our homepage and it was amazing how quickly we were able to get up and running. And as far as working with AdWords goes, with free processing, Checkout couldn't be any more cost efficient ? it saves us money.
–Richard Sexton, Carolina Rustica
Read more about Carolina Rustica's experience with Google Checkout.
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Coffee Bean Direct - Coffee Roasters
Google Checkout is easy to understand, and even easier to use. It's quickly becoming our customers' preferred checkout method.
–Floyd Wallace, Coffee Bean Direct
Read more about Coffee Bean Direct's experience with Google Checkout.
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Sierra Trading Post - Outdoor Apparel
We have
seen (at times) new customer rates higher than 60 percent, transaction fee savings upwards of 20 percent, and 1,000+ percent increases
in Google Checkout sales due to word-of-mouth marketing campaigns.
–Andy Newlin, Sierra Trading Post, Inc.
Read more about Sierra Trading Post's experience with Google Checkout.
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HelmetTown - Motorcycle and Ski Accessories
The ease of Checkout is very appealing: you just point and click and then you’re done. All of our customers who’ve tried it have loved it. I hope it becomes the future of online checkout.
–Jon Scott, HelmetTown
Read more about HelmetTown's experience with Google Checkout.
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Linens 'n Things - Housewares
It has far exceeded our expectations. Checkout has been very positively received by our customers.
–Kathy Kimple, Linens 'n Things
Read more about Linens 'n Things' experience with Google Checkout.
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CSN Stores - Furniture
Our customers are happy to have the additional convenience of Google Checkout, and our affiliation with Google lends added security and legitimacy to our websites.
–Erik Haan, <a href="http://www.csnstores.com">csnstores.com</a></em><br>
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<a href="http://www.yansite.jp/osaka2.cgi?URL=http://web.archive.org/web/20071126054443/http://checkout.google.com:80/seller/casestudies/csn.html">Read more</a> about CSN Stores' experience with Google Checkout.<br>
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<td style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;" valign="top"> </td>
<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-csn.gif" width="150" height="50" border="0" alt="CSN Stores"></td>
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<td style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;" valign="top"><h2>TheFurniture.com - Furniture</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>By using Google AdWords and Checkout together, our AdWords ads are more visible due to the Checkout badge, yet we pay less on transaction processing.<br>
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<em>–Alex Spektor, <a href="http://www.thefurniture.com">TheFurniture.com</a></em><br>
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<a href="http://www.yansite.jp/osaka2.cgi?URL=http://web.archive.org/web/20071126054443/http://checkout.google.com:80/seller/casestudies/furniture.html">Read more</a> about TheFurniture.com's experience with Google Checkout.<br>
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<td style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;" valign="top"> </td>
<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-furniturecom.gif" width="191" height="50" border="0" alt="TheFurniture.com"></td>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"><h2>WeaKnees.com - Electronics</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>Google Checkout has been a perfect fit for a relatively small companies like us -- from the buyer's point of view, they don't need to trust us with their payment data to purchase our products. Many are also happy to avoid re-entering information on our website that they've entered countless times before (name, address, etc.). They simply provide their Checkout login and password, and they're one step away from finishing the transaction. From our perspective, the benefits go deeper. In addition to capturing extra business through increasing customer confidence, the Google Checkout badge is key. We receive a greater clickthrough rate, which raises our AdWords ranking without raising our cost. And, on top of that, we avoid paying fees for the credit card processing.<br>
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<em>– Michael Adberg, <a href="http://www.weaknees.com">WeaKnees.com</a></em><br>
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<a href="http://www.yansite.jp/osaka2.cgi?URL=http://web.archive.org/web/20071126054443/http://checkout.google.com:80/seller/casestudies/weaknees.html">Read more</a> about WeaKnees.com's experience with Google Checkout.<br>
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<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-weaknees.gif" width="150" height="50" border="0" alt="WeaKnees.com"></td>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"><h2>SportsCloseouts.com - Sporting Goods and Equipment</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>In addition to improving our customers' shopping experience, Google Checkout has helped us generate more sales and lower costs. Since we first started offering it last week, we've processed over $2,000 in sales through Google Checkout. And because of our investment in AdWords, we've already saved $50 in transaction fees. The Google Checkout badge has also substantially increased the traffic we receive from AdWords―in just the last week, our average clickthrough rate has increased by 67%, from 1.5% to 2.5%. We've also seen our cost per conversion come down.<br>
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<em>–Lanny Morton, <a href="http://www.SportsCloseouts.com">SportsCloseouts.com</a></em><br>
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<a href="http://www.yansite.jp/osaka2.cgi?URL=http://web.archive.org/web/20071126054443/http://checkout.google.com:80/seller/casestudies/closeouts.html">Read more</a> about SportsCloseouts.com's experience with Google Checkout.<br>
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<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-sportscloseouts.gif" width="150" height="50" border="0" alt="SportsCloseouts.com"></td>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"><h2>Magazines.com - Publications and Subscriptions</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>We're excited about Google Checkout because it provides consumers with a convenient, safe, and quality platform through which to shop. Since our business focuses exclusively on magazine subscriptions, Google Checkout offers a way for our customers to use one checkout system to subscribe to different titles across publishers. We're seeing strong Google Checkout adoption among our customers, and the service is growing at a faster rate than we typically see with most new checkout options. We've also seen it become a source of incremental sales with a positive impact on conversion rates.</p>
<p><em>–Joe Blackmon, <a href="http://www.magazines.com">Magazines.com Inc.</a></em><br>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"> </td>
<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-magazines.gif" width="150" height="50" border="0" alt="Magazines.com"></td>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"><h2>Grapevinehill.com - Footwear</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>We've seen a material number of buyers choosing Google Checkout, so we're really enjoying the increased AdWords ROI. We absolutely love the free payment processing credits we are earning.</p>
<p><em>– Mark Fitzgerald, <a href="http://www.grapevinehill.com">Grapevinehill.com</a></em><br>
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<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-grapevinehill.gif" width="150" height="50" border="0" alt="Grapevinehill.com"></td>
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<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"><h2>Laptopbroker.com</h2>
<p><span style="padding-top: 5px;"><img src="images/quote_lightblue.gif" width="30" height="23" border="0" vspace="2"></span>The use of the Checkout via ChannelAdvisor Merchant is simple and quick. We are confident that Google will quickly enhance its service to become the best solution on the Internet.</p>
<p><em>– John Wieber, <a href="http://www.laptopbroker.com">Laptopbroker.com</a></em></p></td>
<td valign="top" style="padding-top: 5px;padding-bottom: 5px;border-top: 1px solid #9CC0ED;"> </td>
<td align="center" valign="middle" style="padding-top: 5px;border-top: 1px solid #9CC0ED;"><img src="images/logo-laptopbroker.gif" width="150" height="50" border="0" alt="Laptopbroker.com"></td>
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