To explain the benefits of Google Checkout on your website, in newsletters and in other forms of communication please use the following key points as a foundation for your description of Google Checkout:

• With Google Checkout, you can quickly and easily buy from [YOUR STORE] and many other stores across the web.
• If you have used Google Checkout before, all you need to do is provide your Checkout username and password to buy from us.
• If you are using Google Checkout for the first time, you only have to fill out a single page of information to make your first purchase. After that, you just need to enter your Google Checkout login to make a purchase. There is no need to re-enter your purchase information or create multiple usersnames and passwords each time that you buy from different sites.
• When you buy with Google Checkout, you can track all your orders in one place and shop with confidence knowing that Google protects you from unauthorised purchases.

If you plan to announce to your customers that you accept Google Checkout, we recommend starting with the email template that we have provided below:

Subject: [YOUR STORE] now offers Google Checkout

Dear [CUSTOMER],

As part of our commitment to continually improve your shopping experience at www.YOURSTORE.com, we would like to let you know that we now offer Google Checkout(tm).

If you have used Checkout before, you can make convenient, secure purchases from us simply by entering your Checkout username and password. If you are using Checkout for the first time, you only need to fill out one page of information to complete your purchase. And you can shop with confidence knowing that Google will protect you from unauthorised purchases should they ever occur.

To make a purchase using Google Checkout on our site, visit us at www.YOURSTORE.com and look for the Google Checkout button.

To learn more about Google Checkout, visit http://checkout.google.co.uk.

Yours sincerely,

[YOUR NAME]