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Google Checkout Programme Policies and Guidelines?

a. Send marketing emails only if buyers have consented to receive them
Buyers may elect to receive marketing materials from you each time they order through Google Checkout. You must follow the buyer's most recent marketing preference associated with his or her email address. ?

b. Allow users to remove themselves from mailing lists for direct mail
You must provide a clear and easy process for Google Checkout buyers to remove their physical addresses from your direct marketing mailing list at any time. You must cease mailing materials to the buyer's physical address within 90 days of receiving the request.?

c. Do not sell or rent buyer information acquired through Google Checkout
You may not sell or rent buyer information acquired through Google Checkout to third parties at any time. ?

d. Keep Google Checkout purchase history up to date ?
You must update your buyers' Google Checkout purchase history with delivery notifications and package tracking numbers (if applicable) as soon as this information becomes available.?

e. Do not create additional buyer accounts using Google Checkout information
You may not use any Google Checkout purchase or account information to create additional accounts for buyers. This includes additional accounts directly associated with your store or with any other entity. ?

f. Do not send?correspondence to buyers that welcomes them to Google Checkout
You may not send any correspondence to Google Checkout buyers?that?states or implies?that you are receiving them into the Google Checkout programme.?

g. Do not send order confirmation emails
To provide a consistent shopping experience, Google will send order confirmation emails to buyers making purchases with Google Checkout. We strongly recommend that you reduce the number of redundant emails your buyers receive by not sending your own order confirmation emails.?

2. Order Management?

a. Charge cards within 72 hours
When a buyer confirms an order, Google authorises the buyer's card for the full amount of the purchase. You must charge the buyer's card within 72 hours of the authorisation to guarantee the funds. Funds not captured after 72 hours (including the remainder of partial fund captures), are no longer guaranteed.?

b. Post orders before charging the buyer's card
You may not attempt to charge the buyer's card until you have posted the order.?

c. Do not ask for postcodes prior to Google Checkout checkout unless necessary
You may require buyers to provide their postcodes prior to Google Checkout checkout only if required to determine whether you can fulfil an order. (Example: You may require a postcode prior to checkout to ensure an item is in stock for a buyer's geographic location.) You may not ask for postcode information prior to checkout for any other reason.??

d. Provide reasonable backup delivery and tax rates
When a Merchant Calculation request from Google times out, Google Checkout defaults to displaying backup tax and delivery rates that you specify in the shopping trolley XML. We strongly recommend that you specify backup rates that are reasonable and approximate your average delivery and tax charges.?

3. Google Checkout Branding and Acceptance Logo Guidelines?

a. Use standard Google Checkout acceptance logos only
If you are a Google Checkout merchant in good standing, you may display the Google-hosted Checkoutacceptance log on your website. This logo informs prospective buyers that you accept Google Checkout. You may not alter the size, shape, colour or any other aspect of the acceptance logos provided by Google. Any use of the Google Checkout product name, logo, buttons or associated imagery not explicitly authorised in this section is strictly prohibited.

b. Do not position or present Google Checkout as a form of payment equivalent to Visa, MasterCard, etc.
Google Checkout aggregates existing payment types to allow buyers and merchants to transact. Google Checkout is not a form of payment that replaces or is equivalent to existing payment types and must not be presented as such. Buyers using the e-commerce provider's standard checkout flow should not, therefore, encounter a payment field dropdown with Google Checkout listed alongside payment types like Visa, MasterCard, Switch/Maestro, American Express, etc. Instead, the buyer should have the option of selecting Google Checkout as a distinct checkout flow as required in 4b.

4. Google Checkout buttons and Buy Now buttons?

a. Use standard Google Checkout buttons only
You may only use Google-hosted button images for Google Checkout buttons and Buy Now buttons. You may not alter the size, shape, colour or any other aspect of these images.

b. Ensure 1:1 and adjacent button placement ?
You must place a Google Checkout or Buy Now button immediately beside, above or below every existing checkout button or link on your website. (Because users tend to read horizontally, we recommend placing the Google Checkout or Buy Now button beside your existing buttons and links.)

You must separate the Google Checkout flow from your existing checkout process. If buyers initiate your existing checkout process, they must not see a Google Checkout or Buy Now button.

If you are using Buy Now buttons, you must display a Buy Now button in a visible and appropriate location for each item that you would like to sell using Google Checkout.

c. Place Google Checkout buttons before your login pages
Buyers should only have to provide their login, purchasing and other information once. If you require users to register or sign in to your site, you must ensure Google Checkout and Buy Now buttons are available before the login process so buyers are able to check out with Google Checkout without having to log in. (You may still track visits and personalise pages using cookies.)

d. Direct buyers quickly to Google
If you are using Google Checkout buttons, you must ensure that buyers who click the Google Checkout button on your site see the Google Checkout confirmation page within one second and without seeing any intermediate pages. This will help you avoid shopping trolley abandonment. We recommend you consider pre-computing shopping trolleys, leveraging server to server posting and other tips in our Developer's Guide. ?

e. Do not disable the browser's ‘Back' button
Buyers who click their browser's ‘Back' button should be brought from the Google confirmation page directly back to your site without seeing any intermediate pages. (Learn about server to server posting and other best practices in our Developer's Guide.)?

f. Identify unsupported purchases
If you are using Google Checkout buttons, you must display the Google-hosted ‘not available' button for orders not adhering to our content policies. (Learn more:? Google Checkout content policies | Button options)?

g. Google Checkout must be available as a checkout option at least 95% of the time
Google Checkout may be unsupported no more than 5% of the time, in which case you are required to display the ‘not available' button as described in 4f. At least 95% of the time, Google Checkout must be offered as a checkout option, with the standard Google Checkout button prominently displayed. ?

h. Direct your ‘checkout' links and buttons to the checkout process
Buttons or links containing the word ‘checkout' should initiate a checkout process, not a ‘view trolley' page. The latter may confuse buyers and disrupt the purchase flow.?

i. Additional button messaging
Including additional text around the Google Checkout button can help make it clear to buyers that they can check out using either Google Checkout or your existing checkout process. We recommend placing the text “ ? Or use ? “ between the Google Checkout button and your existing checkout button. ?

j. Google Checkout for Mobile Buttons
If you intend your site for display on mobile devices you may use lighter-weight, Google-hosted button images as your Google Checkout or Buy Now Buttons. As with standard Google Checkout buttons, you may not alter the size, shape, color, or any other aspect of these images. If you offer an alternative checkout method, you must place a Google Checkout button immediately above, below, or beside every existing checkout button or link on your website. Note that because users tend to navigate vertically when browsing the web with a mobile phone, we recommend placing the Google Checkout buttons below your existing buttons and links.?

5. Google Checkout Badges

a. Ensure that your website meets the Google Checkout e-commerce definition
The website you integrate with Google Checkout must be solely or primarily intended to sell products or services. Otherwise, you will not be eligible to display Google Checkout badges on your AdWords ads.

b. Ensure your website conforms with Google Checkout button policies
In order to display Google Checkout badges on your AdWords ads, your website must meet the Google Checkout button and Buy Now button (section 4) policy requirements.

6. Unacceptable Product Categories?

a. Prohibited items
You may not accept payments through Google Checkout for the sale of any prohibited items as defined in our content policies. ?

a. Google will evaluate all chargebacks you receive and, whenever possible, attempt to resolve them on your behalf
Google evaluates all chargebacks you receive through Google Checkout and attempts to solve them on your behalf when you provide sufficient documentation. Excessive chargebacks may result in negative action up to and including closure of your account.?

b. You do not forfeit your chargeback rights
You do not forfeit your chargeback rights for Google Checkout transactions. Google will facilitate the representation of your chargebacks in accordance with the policies and procedures that you currently follow today.?

8. Payment Guarantee Policy?

When a transaction is covered by Google's Payment Guarantee policy, it will be marked as ‘eligible' in the UI or through the API. Under the Payment Guarantee policy, Google guarantees payment for all ‘eligible' transactions that also meet the requirements below. If a transaction is covered by our Payment Guarantee policy and results in a chargeback, Google will request information from the merchant that is necessary to fight the chargeback. If the merchant provides Google with all requested documentation and information within 10 business days, Google will reimburse the merchant within a week of receiving the information.?

a. Guaranteed coverage
Google's Payment Guarantee policy will cover up to the larger of £10,000/year OR 1% of your gross annual sales processed through Google Checkout. For example, if your annual Google Checkout sales are £100,000, you are covered for £10,000. If your annual Google Checkout sales are £10M, you are covered for £100,000.?

b. What the policy covers:?

• Orders for tangible goods?
  Intangible goods, including services and digital content, are not covered.
  
  
• ‘Unauthorised payment' or ‘item not received' chargeback claims?
  ‘Not as described' or ‘defective merchandise' chargeback claims are not covered.
  
  
• Orders posted with proof of delivery?
  You must provide proof of delivery to the buyer's delivery address as specified in the Google Checkout merchant centre or API call. For transactions greater than £150, you must provide signed proof of delivery with the buyer's signature.
  
  
• Merchants responding to Google information requests within 10 business days?
  You must provide supporting information within 10 business days of receiving the request from Google.
  
  
• Merchants publicly displaying return policies?
  You must display a formal return policy on your website

In addition to the policies outlined above, the following policies also apply to e-commerce providers:

a. Support Google Checkout merchants
You must address merchant support issues related to the merchant's store, hosting, shopping trolley, Google Checkout integration, catalogue and transaction processing features.?

b. Offer Google Checkout option for merchants
You must provide a way for new and existing merchants to sign up for Google Checkout on pages displaying your transaction processing options. The size and position of the Google Checkout option must be equal to the most visible option you display. ?

c. Accept terms of use
Google reserves the right to review and approve any website copy that references Google Checkout. You must remove or modify pages that Google finds inconsistent with the user experience goals and branding requirements of the Google Checkout programme.