Increase your sales with Google Checkout

The new Google Checkout badge that appears on our AdWords advertisements has given us a 23 percent lift in clickthrough rate. And … customers that use Google Checkout convert 24 percent more frequently than those that go through our standard checkout process." -- Fred Lerner, Ritz Interactive Read more about Ritz Interactive's experience with Google Checkout.

Online shoppers often start with Google. Our search advertising program, AdWords, helps them find you through targeted text ads that appear beside Google search results. And Google Product Search, our shopping search engine, allows shoppers to specifically search for and find products they want to buy.

Now, with Google Checkout you can add the Checkout badge to your AdWords ads and Product Search listings to highlight your store. The badge is an icon that tells potential customers that shopping with you will be convenient and secure.

Checkout also helps you more effectively turn your traffic into paying customers. Lengthy checkout processes frustrate online shoppers who then frequently abandon their shopping carts. With Google Checkout, the purchasing information of each Checkout user is stored in a single account, so they can buy from you by simply providing their username and password.

Learn more about how Checkout can help you increase your sales and sell to buyers in over 140 countries.