| RITZ
INTERACTIVE LAUNCHES REDESIGNED SITES FOR
RITZCAMERA.COM AND BOATERSWORLD.COM
IRVINE,
Calif., June 21, 2006 – Leading e-commerce
network Ritz Interactive has redesigned its flagship RitzCamera.com
(www.RitzCamera.com) and BoatersWorld.com (www.BoatersWorld.com)
online-shopping sites, resulting in a fresh new look,
a higher level of user-friendliness and increased functionality.
Everything
from imagery and graphics, to the layout and category
structuring have been revamped at both RitzCamera.com
and BoatersWorld.com to improve the overall consumer experience.
Now, online shoppers can find the exact photo-specialty
or marine-specialty item they’re looking for with
even greater ease, speed and efficiency.
The
new streamlined, aesthetically pleasing site designs,
relaunched on IBM’s WebSphere Commerce Suite V5.6.05,
include a series of strategically integrated drop-down
menus for simple, intuitive navigation. One click is all
it takes to access a page containing a particular product
“type.” From there, it’s easy to narrow
a search even further by brand, price or other selected
variables. Innovative interactive tools, such as product
selection guides and comparison grids, have also been
added to help the consumer select the ideal product for
his or her needs.
We
are confident that both dedicated users and new visitors
will be pleased with the enhanced appearance and design
of RitzCamera.com and BoatersWorld.com,” said Fred
H. Lerner, president and CEO of Irvine, California-based
Ritz Interactive. “Taking into consideration valuable
feedback from our customers, we have managed to introduce
a variety of new, exciting elements, while retaining the
original features that have helped make our sites such
popular online-shopping destinations,” Lerner added.
Launched
in 1999, RitzCamera.com and BoatersWorld.com have become
e-commerce leaders in their respective fields. Along with
unparalleled product selection, incredible convenience
and competitive prices, both sites offer Web shoppers
the added benefits of no sales tax and free shipping (for
qualifying orders over $100).
About
Ritz Interactive, Inc.
Ritz Interactive is an award-winning, specialty online
retailer and e-commerce service provider that operates
a network of websites offering high quality, branded lifestyle
products. Since its inception in Irvine, California in
1999, the company has become a leader in providing a full
array of photographic and consumer electronics products
as well as a wide range of marine, boating and fishing
products, at competitive prices for online shoppers. Ritz
Interactive’s leading photo-specialty e-commerce
websites are RitzCamera.com and WolfCamera.com, while
the company’s leading marine e-commerce website
is BoatersWorld.com. Each of the individually branded
and marketed websites offers a broad and deep selection
of competitively priced products and brings an established
brick-and-mortar reputation to the company’s e-commerce
platform.
Contact:
Marc Malkin, Ritz Interactive, Inc.
Tel: 949-442-0202, ext. 236
Fax: 949-442-0210
E-Mail: marc@ritzinteractive.com
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