Fred
Lerner is the Ritz Interactive
President, CEO, co-founder
and member of the Board
of Directors.
Starting
at Berkey Photo, Fred
turned his childhood
hobby of photography
into a successful career
spanning over 30 years.
In
1977, Fred founded California-based
Lerner Processing Labs,
a wholesale photofinishing
company servicing camera
stores, which he sold
to Qualex (Eastman Kodak)
in 1992. For the next
seven years, he served
as President and CEO
of Kodak Processing
Labs. In Australia,
Fred co-founded Rabbit
Photo, Metro Photo and
digitalMAX.
Fred
is Past President of
Photo Marketing Association
International, (PMAI),
and now serves on their
Board of Directors.
PMA represents 20,000
members in 100-plus
countries who actively
contribute to the expanding
$83 billion imaging
industry.
Fred
also serves on Board
of The International
Photographic Council
and in 2010 was inducted
into the Hall of Fame.
IPC is an organization
of the United Nations.
It is dedicated to increasing
worldwide recognition
of photography as a
universal means of communication
through the adoption
of a motto, "Peace
through understanding,
Understanding through
Photography, the Universal
Language."
Fred
graduated from Brooklyn
College of the City
University of New York.
He also attended graduate
studies at Indiana University,
New York University
and California State
University. Fred fondly
remembers his past activities
as an Eagle Scout and
a ham radio operator,
"the forerunner
to the Internet."
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