Commentary
Ask the Experts
Q: How should e-retailers measure sales?
Are there formulas to use in calculating average sales for an e-commerce site. Physical store retailers have average sales per square foot. What about e-retailers, what can they use?
A: Conversion rate, average order value and add to cart percentage are important metrics.
While there is no direct analog for sales per square foot in the virtual world, there are plenty of other common metrics used to help determine the effectiveness of an ...
E-Commerce Analyst, FitForCommerce
Advertisement
Popular Threads
Amazon again left eBay in the dust in terms of first quarter growth. But Amazon's ... 1
Sorry, Android: Apple rules, comScore showsWhen comparing more than smartphones, Android is far behind. 1
A sign of the mobile times?Our mobile performance index doubles the retailers tracked, reflecting m-commerce growth. 1
Tablet-owning consumers use sites more than apps? Seriously?The buzz over apps is overshadowing the good old browser. 1
NFC: Don’t hold your breathIt may be a part of the mobile payments future, but not anytime soon. 1
Is your site too flashy?As more consumers surf with their smartphones, retailers should think twice about Flash. 1
The iPad is unique. Use it accordingly.Apple was creative when it made the iPad. Retailers should think creatively when using it. 1
The web isn’t just another comparable-store statisticBig chains shouldn’t lump e-commerce in with their same-store sales reports. 0
Mobile site performance matters―a lotAt least according to mobile web measurement firm Compuware Gomez. 0
Small and mightyHow even a small number of mobile users can have a powerful impact. 0
Retailers face potentially heavy costs if a proposal for changing Internet address rules goes through. ... 6
The future of social commerce isn’t on FacebookThe social network wants retailers to integrate its features into their sites. 5
Social selling or simply annoying?Nearly every day I get a new announcement about a service that helps e-retailers set ... 5
No m-commerce site? You're losing sales―big timeA prominent e-commerce figure tells how to figure out your mobile revenue. 5
Executing the basicsThere were no secret ingredients that turned Diapers.com from a category leader into a category ... 4
Which is more important: a site or an app?No question: an m-commerce site. 4
Here comes social media―ready or notOne of the most frequently mentioned topics the 2010 Internet Retailer Conference & Exhibition in ... 4
Welcome e-mails are hit or missWelcome e-mails offer retailers a prime opportunity to present a unique deal. 4
Dear AT&T, what’s your secret sauce?The only thing I don’t like about my iPhone is AT&T’s network. 4
Daily deal overloadDeals should be tailored to their audience. 4
Most Recent Posts
Amazon again left eBay in the dust in terms of first quarter growth. But Amazon's ... Read More
Source: Focus on Mobile Commerce
April 22, 2011, 11:52 AMWhen comparing more than smartphones, Android is far behind. Read More
Source: Focus on Mobile Commerce
April 18, 2011, 3:27 PMAn inside look at the weekly m-commerce index. Read More
Source: Focus on Mobile Commerce
April 14, 2011, 1:01 PMOur mobile performance index doubles the retailers tracked, reflecting m-commerce growth. Read More
Source: Focus on Mobile Commerce
April 11, 2011, 3:08 PMInternet retailers beware: Get ready for the post-PC future. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
April 7, 2011, 12:54 PMHow even a small number of mobile users can have a powerful impact. Read More
Source: Focus on Mobile Commerce
April 5, 2011, 11:08 AMThe buzz over apps is overshadowing the good old browser. Read More
Source: Focus on Mobile Commerce
March 31, 2011, 9:40 AMIt may be a part of the mobile payments future, but not anytime soon. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
March 30, 2011, 4:40 PMAs more consumers surf with their smartphones, retailers should think twice about Flash. Read More
Source: E-Retailer Watch
March 23, 2011, 4:40 PMBig chains shouldn’t lump e-commerce in with their same-store sales reports. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
March 23, 2011, 9:20 AMAt least according to mobile web measurement firm Compuware Gomez. Read More
Source: Focus on Mobile Commerce
March 18, 2011, 4:00 PMThe tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
March 15, 2011, 3:24 PMApple was creative when it made the iPad. Retailers should think creatively when using it. Read More
Source: Focus on Mobile Commerce
March 14, 2011, 11:10 AMAnd Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
March 9, 2011, 2:53 PMWhy LivingSocial's Instant Deals are a good deal for local merchants. Read More
Source: Focus on Mobile Commerce
March 8, 2011, 12:03 PMEvery retailer can benefit from the upcoming event at IRCE. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
March 3, 2011, 2:04 PMRetailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More
Source: Focus on Mobile Commerce
March 1, 2011, 12:11 PMLearn lessons now from retailers with powerful iPad apps. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
February 24, 2011, 3:41 PMMobile commerce isn’t always necessarily about buying Read More
Source: Focus on Mobile Commerce
February 22, 2011, 12:44 PMNokia to integrate Windows on all phones, but grab for market share could be tough. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
February 14, 2011, 3:50 PMConsumers are dipping their toes in the m-commerce waters. Read More
Source: Focus on Mobile Commerce
February 11, 2011, 3:28 PMIt’s a warning to retailers not yet in mobile commerce. Read More
Jack Love
President, CEO
Source: Internet Diary
February 9, 2011, 3:10 PMHuffington Post Beat Established News Publishers on the Web Just As New Web-Only Merchants Are ... Read More
Source: Focus on Mobile Commerce
February 8, 2011, 9:44 AMWhich proves Apple’s allure is as powerful as ever. Read More
Katie Deatsch
Associate Editor
Source: Focus on Mobile Commerce
February 2, 2011, 12:57 PMOne tiny little graphic or feature can drag down your entire mobile site. Read More
Source: Focus on Mobile Commerce
February 2, 2011, 12:26 PMThree speakers, though, provided practical information. Read More
Source: Focus on Mobile Commerce
January 31, 2011, 5:39 PMNo one can agree on market share, but these devices stand out. Read More
Mobile can be a friend as well as a threat to stores. Read More
Source: E-Retailer Watch
January 28, 2011, 12:56 PMIt's too late to make Borders into a big enough e-commerce player. Read More
Source: E-Retailer Watch
January 28, 2011, 1:06 PMMature market leaders are supposed to grow slowly, but Amazon is growing as fast as ... Read More
Hot Topics
101 Names of God 2010 holiday sales 2D bar codes accelerometer acquisition adisn Adobe Flash Adobe Scene7 Adobe Systems Inc. Amazon Amazon Prime Amazon.com Android Ann Inc. Ann Taylor AOL apparel retailer Apple Apple Inc. Appliances Online Arianna Huffington AT&T ATG bar code bar code sacnning bar code scanning bar code scanning apps bar codes Barnes & Noble Billing Revolution Bing Black Friday BlackBerry Bold Software Borders Build.com Business Week Buy.com CardinalCommerce Corp. Carol Steinberg Cars.com catalogs Celebrity Cruises chain retailer channel agnostic ChannelAdvisor Corp. Chat checkout China Choice Hotels Christmas and holiday season City Sports Colin Sebastian comments on stories comparable-store sales comparison shopping Compuware Gomez comScore Congress contactless Coremetrics cross-channel shopping CrowdGather customer reviews customer satisfaction Cyber Monday daily deal site daily deals Daniel Ellsberg Dennis McEniry Diapers.com Digby digital compass Discover Financial Services domains Dressbarn e - commerce e-commerce e-commerce compensation E-Commerce Event e-commerce market e-commerce sales e-commerce sales tax e-commerce sites e-commerce vendors e-mail e-mail marketing e-mail promotions e-mail welcome messages e-marketplaces e-retail sales tax e-retailers eBags eBay eddie davis Equation Research Est?e Lauder Ethan Beard Europe European sales Expedia.com Express Facebook Facebook Messages Fandango fashion Feedback Fetchback Flash flash-sale site Focus on Mobile Commerce Foot Locker Inc. Forester Research Inc. Forrester Research Forrester Research Inc. free shipping fulfillment Gap Inc. GE Capital Restructuring Gilt Groupe Google Google Inc. GPS Groupon GSI Commerce GSI Commerce Inc. Harry Joiner hiring trends holiday shopping Hot 100 Hot 100 2010 Hot 100 2011 html HTML5 Huffington Post Huffington Post Media Group IBM ICANN IDC in-store shopping Innovation Instant Deals International Data Corp. international e-commerce international sales Internet Retailer 2011 Conference & Exhibition Mob Internet Retailer 2011 Conference & Exhibition Internet Retailer Conference & Exhibition Internet Retailer Top 500 Guide internet retailer web design inventory iOS iPad iPad 2 iPad app iPad Kiosk iPhone iPhone 4 iPod Touch IQPC IRCE IRCE 2010 IRCE 2011 IRCE speakers IRWD 2011 Isis J.C Penney J.C. Penney J.P Morgan Josh Bernoff Josh Himwich Julian Assange Kantar Retail Keynote Systems Keynote Systems Inc. Keynote Systems Mobile Commerce Performance Index Kiwi Collection Lauren Freedman Lazard Capital Markets Like button live chat LivingSocial local business location-based services m-commerce m-commerce site m-commerce site performance m-commerce sites Macy's macy's web sales Macys.com Macys.com sales Marc Lore marketing technology Marriott MasterCard Merchandising Mergers and acquisitions michael paulson Microsoft Microsoft Corp. Microsoft Tag Mike Golden Milo.com Mobify Mobile mobile app mobile apps mobile commerce mobile commerce conference Mobile Commerce Data Book Mobile Commerce Forum Mobile Commerce Report mobile device Mobile Internet mobile payments mobile performance mobile site mobile site performance mobile site tracking mobile site traffic mobile sites mobile statistics Mobile Web mobile web measurement Moosejaw Mountaineering Morgan Stanley multichannel retailer Music Factory Direct MyBuys National Retail Federation Near Field Communication Net Neutrality Newegg.com NFC niche retail llc Nielsen Nielsen Company Nokia nominate e-retailer Nordstrom NRF Obama online marketplace online sales tax Online shopping Open Graph Oracle order management Organize.com out-of-stocks paid search results patent infringement Patricia Seybold Group PayPal PC Pentagon Papers personalization Petsky Prunier Pier 1 Imports Pizza Hut plug-ins Polo Ralph Lauren POS PriceGrabber private-sale Puerto Rico Q2 web sales QR codes Quidsi QVC ratings ratings and reviews Raul Vazquez resellerratings.com retail chains retail sales taxes retail web designs retail web site designers Rugby Ralph Lauren Sabre Holdings sales tax same-store sales Scot Wingo search marketing Sears Holdings Corp. Second 500 Second 500 candidates Security Sephora shipping Shop.org shopnbc.com shopping cart ShopRunner site design site performance Sky Mall smartphone smartphone adoption smartphone market share smartphone statistics smartphones SMS Soap.com social commerce Social marketing strategies social media social network social networking Social shopping soverain software llc state sales tax Sterling Commerce Steve Jobs stores story ideas supply chains T-Mobile tablet tablet app Tablet PC tablets Target Corp. text message text message marketing text messages Thanksgiving The E-tailing Group The Home Depot Things Remembered Thomas Szuktak Toby Lenk Tom Nealon Top 500 Top 500 Guide 2010 top-level domains Top500Guide.com touchscreen mobile devices Toys 'R' Us Travelocity trendyol.com Turkey Twitter two-dimensional bar codes tyler smith U.S. Commerce Department web sales U.S. Postal Service Unbound Commerce Unica United States Postal Service Vans Verizon Verizon Wireless veruta Victoria's Secret video Visa Visa Inc. Walgreen Co. Walgreens Walmart.com web design solution providers web designs web sales web site design welcome e-mails West49 Wikileaks Will Pinnell Williams-Sonoma Windows Phone WineShopper.com Woot Yahoo Yelp.comadvertisement
