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Twitter Blog: May 2011
The Wayback Machine - http://web.archive.org/web/20110507100940/http://blog.twitter.com:80/2011_05_01_archive.html
  • Your Mom...On Twitter

    Thursday, May 05, 2011



    When you’re hanging with your mom this Mother’s Day, try teaching her a thing or two about Twitter. As you see in the above video, moms on Twitter are like moms in real life: fun, funny, caring, adorable and engaging. It’ll bring you closer and provide some laughs as well.

    Here are some things to prepare for...

    She says, “But, I don’t have anything to say.”

    You say, “Ok, but I know you don’t like it when I don’t call you back. Sometimes I get busy and if you’re curious what I’m up to, Twitter is an easy way to find out. You can get a lot out of Twitter without ever tweeting. Once you get comfortable with it, you can reply to me and I’ll see it just like I’d see a message from a friend.”

    She says, “I don’t care about celebrities.”

    You say, “But you care about me! There are tons of interesting accounts that you would like, too. Did you know that Martha Stewart (@marthastewart), Margaret Atwood (@MargaretAtwood) and Jamie Oliver (@jamieoliver) are all on Twitter? And, I know you like [gardening/art/travel/skydiving]. There are all sorts of accounts to keep you connected to your interests.”

    Voil?!

    This Mother’s Day, connect with your mom in a new way. Use the hashtag #MyMomTweets to honor her new account.
  • Watching Together: Twitter and TV

    Wednesday, May 04, 2011

    TV and Twitter have a special connection. Broadcasters are eager to provide new ways to drive viewer engagement. Twitter provides a forum for real-time context and commentary that turns watchers into participants.

    Over the past few years, Twitter’s media team has worked with broadcasters on a new interactive experience. The video below showcases some of the on-air best practices broadcasters have embraced:



    Last week, Twitter enjoyed its widest television integration to date via the live coverage of the royal wedding, as Chloe Sladden from our media team discusses on the Twitter Media blog. During the wedding, users interacted with ABC News’ coverage by using the hashtags #RoyalSuccess and #RoyalMess to voice their opinion about the events unfolding in London. They shared their thoughts with CNN by including the hashtag #CNNTV in their Tweets, causing #CNNTV to trend early in the event. And as audiences around the world watched the events live on TV, they posted millions of Tweets, peaking at 16,000 Tweets per minute between 5 and 6 a.m. EST.

    The royal wedding is just one example of how real-time Twitter integration can enhance TV coverage and help drive viewership. In fact, we’ve found that across networks and genres, when TV shows bring Twitter elements into the broadcast, there’s a direct and immediate increase in engagement on Twitter: anywhere from two to ten times more Tweets created while the shows air. From live tweeting and on-screen hashtags to real-time visualizations of audience attention and the new 360-degree live events, incorporating Twitter into a television event simply and significantly increases audience engagement.