31 May 2005
8:57 PM |
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Unmediated
If I may appear faintly ridiculous for a while, I would like to return to the topic of Chris Lydon's show and the "un"-discussion by his guests.
I think it's unremarkable that Doc notes many of the reactions were more favorable than my own. Most of the people listening and posting their reactions likely share the same set of beliefs and worldview that Doc, Dave and Dave seem to share; and indeed, they are something of the authorities or "visionaries" of that view. So a good number of people had their views affirmed by one or more of the people they regard favorably already, and their positive reactions were unsurprising and not terribly useful.
It's quite likely, as others have recently noted, that the phenomenon of weblogging is "off the radar" for most people, and so it's probably reasonable to say that many of Chris Lydon's listeners heard something they had never heard before by listening to Doc, Dave and Dave. But still, it represented almost a monolithic view, and a fair number of broad assertions were made and none was challenged by any of the guests or the host, and nobody is well served in those circumstances.
So let me deal with one assertion I wish to challenge that I haven't already challenged here before. Doc made a comment to the effect that he objected to people calling the web or the 'net a "medium," because the web is so "unmediated" as to make the term "medium" meaningless. This is not the case, and it is part of a larger phenomenon of ignoring the inconvenient meaning of words in order to embrace and promote what they perceive are the positive aspects of their view of whatever it is they're talking about.
Of course, Dave Weinberger made his familiar assertion that the web is more like a "world" than a "medium," and I've objected to that, however inartfully, before. This time I want to address what it means to have a message "mediated."
The web is a medium, it is a physical path for conveying information from a sender to a receiver. Ideas, the "content" if you will, of a message must be converted ("mediated") by the sender into a form that can be accommodated by the medium. It is perhaps useful to note that there is also a kind of psychological or cultural mediation that occurs as well as the sender tries to ensure the receiver gets the "message" as they intended it.
The ideas I conceive in my "mind" must be converted into language, and the first mediation my ideas are subjected to are their conversion into English. Further, I try to exercise my use of language in such a way as to make it engaging for the reader. One of my nagging doubts is that I seldom actually achieve this; but that's less troubling than another nagging doubt that I seldom manage to make myself clear. My "voice" in Groundhog Day is different, to some extent, than my "voice" in work-related correspondence or reports. That's not entirely related to authenticity, either, but perhaps we'll return to that later.
Because I'm writing for the web, and I wish to ensure my message reaches as many people as I may ego-centrically believe have something to benefit from receiving my message, I make certain other accommodations to the medium to facilitate that result. I use hyperlinks because I know Technorati will make them visible to anyone searching for information regarding Doc's comments. I'm relatively confident that most, if not all, writers on the web use Technorati to see if anyone is responding to something they wrote. I do it, but I always wash my hands afterward. Further, I click on my own hyperlinks just to ensure at least one will appear in the target's referrer logs.
It goes further than that. On Groundhog Day, I observe the conventions of a weblog with relatively brief posts displayed in inverse chronological order. If you want people who are writing things you wish to disagree with to engage with your ideas, you have to make some effort to meet some of their expectations. The mere fact of your disagreement represents a barrier to understanding, and by not observing some of the conventional norms of the form, you merely create distractions as the reader tries to "figure out" what your site really is. I also offer an RSS feed, which is another type of mediation adapted to the internet, and I offer full-text feeds because it reduces just one more barrier to understanding.
My weblog has a title, again a convention of most weblogs. My title is a cultural allusion to a movie that, hopefully, suggests something to the reader about this being a humorous weblog, perhaps a repetitious one, perhaps one that deals with notions of enlightenment and redemption. Hopefully. So titles themselves are an effort at mediating a message.
This is what I was alluding to, rather obviously I hope, in my previous post to Doc. Doc is, or was, (always will be?) a marketer. His job was to craft messages to "sell" products. His weblog is crafted in a way that "sells" his ideas. The title suggests a "brand" rather than a person. His stylized image bears more resemblance to a logo than to his face. Contrast this with Jeff Jarvis, the self-celebrated egotist who went so far as to replace his ordinary headshot on his weblog with one of his face on a television screen, the image that seems to most appeal to his own vanity. Doc's weblog is as heavily mediated as network television, it's just that there's only one box in the org chart and his name is in it. This isn't a criticism, it's just an observation. I will offer a comment later that may be criticism, but hopefully it will be received in the spirit it is offered.
What Doc is objecting to is the notion of some external "authority" mediating the message. I have no "editor," other than myself. ("And it shows!") I have no publisher I must appease, other than myself; and in that regard Doc is somewhat correct in that the web is perhaps less mediated than other media. But there are mediators on the net, make no mistake. These are the "gatekeepers" that Jon Garfunkel discusses. But this aspect of the medium represents no special virtue about the web, and is not to be so celebrated as to make any sort of assertion of it being "unmediated." Technorati itself, as well as Google, blogrolls, trackbacks, and other internet technologies are also mediating technologies competing to "add value" to the myriad messages crisscrossing cyberspace. The presence of Doc, Dave and Dave was itself a manifestation of mediation (in a masterpiece of near-alliteration), as Chris Lydon endeavored to spread the message of his new radio show.
We are not telepathic. Short of direct mind-to-mind transmission, which I do not rule out because I believe there may be forms of apprehension/comprehension/insight that might be shared in an immediate/"unmediated" fashion in certain unique circumstances, all messages require a medium and all senders must mediate their messages. There's nothing wrong with this; but it's almost certainly helpful to be mindful of it. To suggest that the web is unmediated leads to misunderstanding and creates false dichotomies which people will use to bash one another over the head.
I've mentioned before that marketers have a very loose relationship with language and the truth. Words mean what they want them to mean in the particular circumstances they're using them. Which is why "markets" can be "conversations," and "authority" without "responsibility" isn't a cause for alarm. Doc writes about "forming" one another as we go about "informing," and "making and changing minds." These are warm and fuzzy notions, but I believe they're more a matter of mediating Doc's messages than they are of conveying some aspect of the truth. I don't know about anyone else, but I don't have the power to "make" or "change" anyone else's mind. And evidence for the effect is so scant as to be absent.
I've written before that, to me, authenticity is the difference between speaking the truth and trying to sell it. You can't sell the truth because, unlike the web and another unhelpful assertion from Doc and Dave, nobody owns it. What people sell is their authority, and so they mediate their messages to make their own authority as pleasing and palatable as possible. Doc, Dave and Dave share a vision that is quite appealing, but which is one that is crafted more to serve Doc, Dave and Dave than to illuminate some aspect of our changing experience due to technology. Technology changes how people do things, it does not change what we do. The bad goes along with the good. No matter where we go, there we are. Their ideas may have merit, but if they do then they deserve to be challenged, tested, criticized. We heard none of that Monday night, and we don't hear it enough at any other time.
Dave Weinberger is big on "voice," which I interpret (The "mediation" of the receiver on the received message!) to be a measure of "authenticity." When I read Doc Searls' weblog (note the use of the possessive apostrophe), his "voice" is the most "authentic" when he's not writing about the web. The best things he's written, in my opinion, have been about studying the constellations with "the kid," or the geology of California, or the propagation of radio ground waves. When he writes about the web, he sounds to me like just another marketer, albeit one with a good "ear," a gift for a clever turn of phrase, and a warm, pleasing vision he's using to "sell" his authority, his "brand." By all accounts he's one of the nicest people on the planet, and far be it from me to dispute that, he's been far kinder to me in his links to my feeble efforts here than I deserve. But I think some of his efforts with respect to shaping our beliefs about the technology of the web and what it means to our shared humanity are not helpful.
I'll close with a couple of quotations from Self Reliance, which was mentioned in the show, but I sort of wonder how familiar the panel really was with it:
"Society never advances. It recedes as fast on one side as it gains on the other. It undergoes continual changes; it is barbarous, it is civilized, it is christianized, it is rich, it is scientific; but this change is not amelioration. For every thing that is given, something is taken."
And perhaps the best rejoinder to all the hyperbole offered in the service of authority:
"A political victory, a rise of rents, the recovery of your sick, or the return of your absent friend, or some other favorable event, raises your spirits, and you think good days are preparing for you. Do not believe it. Nothing can bring you peace but yourself. Nothing can bring you peace but the triumph of principles."
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