Social Network Wars = watch out for ecommerce

by No Comments Yet

There has been a ton of news in the social media/networking front in the last two weeks. First, the guy who played Sean Parker (one of the power players at Facebook and the mastermind behind Napster) in the film The Social Network was part of the group that bought rival MySpace for $35 million (a pittance compared with the billions that Rupert Murdoch paid for it a few years back). Wonder if Justin Timberlake wore his classic SNL Cup of Noodles costume to the closing … Anyway, Timberlake has proven to be a master marketer of himself, his brand and … Continue reading →

IRCE recap …

by No Comments Yet

Kalio had a booth for the first time at the Internet Retailers Convention and Exposition – which this year was held in San Diego (check out the photo). But there were a TON of interesting presenters and information during the breakout sessions. And some great quick hit takeaways …. 1)?Never abandon the abandoned: Only 17 percent of the Internet Retailer Top 500 (plus about 100 more) are implementing a triggered email when someone abandons a cart. For those companies that do have such a feature, abandoned cart emails account for about 0.3 percent of the total emails sent. But those … Continue reading →

“Like” us! You’ll really like us! (And maybe win an iPad)

by No Comments Yet

? Social Commerce is here. And now so is KalioSocial, Kalio’s newest on-demand application and the most effective and efficient way for online retailers to sell on Facebook. Our “Like Us on Facebook” Promo: The Details As part of our KalioSocial launch, we are asking you to “Like” our KalioCommunity page on Facebook. In return, anyone who “Likes” us on Facebook between now and August 31 will receive, in September, our exclusive white paper on the state of social commerce, filled with best practices and other guidance tested in the real-world. Those new followers also will be entered into a … Continue reading →

Mcommerce Thoughts at Lenser …

by No Comments Yet

Kalio’s chief ecommerce strategy officer Larry Kavanagh spoke at a seminar at the Lenser MultiChannel Marketing Summit last month. He was on the panel “Taking the Leap into Mobile Technology,” (this link downloads the full verson of the slide deck). His basic message was as he stated in his two previous posts in this column: best practices for setting up an mcommerce site. You can download the full version of the slide deck. As well as hitting on the overall state of the mcommerce market and where it is headed, Larry hit on the key points of integrating with your … Continue reading →

OpenSky – a new model for ecommerce?

by No Comments Yet

First – an introduction. My name is James Pilcher and I am the Director of Communications here at Kalio. I will be augmenting Larry’s Blog with short items on trends in ecommerce. We plan to create a resource for the ecommerce industry that will provide thought leadership and good real-life examples for those in the business.? Now, down to business … OpenSky recently launched with an intriguing new way to look at ecommerce. There are two big ideas here that even traditional ecommerce sites can tap into. 1) Using celebrities to promote your deal or “find” . OpenSky uses “curators” … Continue reading →