Social Media Monitoring

Radian6 has created a social media monitoring and engagement platform that allows you to view relevant conversations happening around your brand and products in real time. This aggregation of data ensures you are gleaning the most relevant information from your online conversations, and have the ability to share important reports with those who need them most.

Social Media Monitoring is beneficial for not only discovering public sentiment surrounding your brand, but can also be used when dealing with crisis situations, to benchmark your competitors or even to generate new sales leads. When used effectively, social media monitoring can help you reach out to a whole new audience, and enhance your online profile.

When it comes to social media monitoring, Radian6 has the tools you need to get the job done right.

Social Media Marketing

With the rise of the social web, social media marketing is changing the face of how you interact with your consumers. Instead of your clients clamouring for your attention it’s up to you to reach out to them. Take your messaging to where they’re gathering most ? the social web.

Make the switch from traditional marketing to a format that allows for increased interaction with your customers, ensuring you’re engaging with them at the point of

need. Adapt content and messaging based on what people are talking about on the social web. Monitor public sentiment to gain a better understanding of how your latest campaign is faring in the marketplace. Once you’ve harnessed the potential of the social web your options are almost limitless.

Social Media Strategy

Producing an effective social media strategy can mean the difference between successfully nurturing online relationships with your customers and missing out on opportunities for outreach.

Your social media strategy should cover the guidelines you need to best interact with your consumers on the social web. From the frequency of your posts, to how to handle negative feedback, your social media strategy will ensure that you’re not only connecting with followers, but that you’re being consistent and engaging during these interactions.

An effective social media strategy not only allows you to engage with your customers on the social web, but also works to enhance your online profile for those who might not already be connecting with you.