Communicating Checkout to Buyers

The following guidelines have been developed to help you easily communicate the benefits of Google Checkout to your buyers.

Acceptance logos

Let your customers know that you accept Google Checkout by displaying one of our approved acceptance logos on your website. If you use AdWords, the acceptance logos are especially effective when placed on the landing pages of your AdWords ads. Please do not use the Google Checkout button or product logo to communicate acceptance of Google Checkout.

Messaging

To explain the benefits of Google Checkout on your website in newsletters and in other forms of communication please use the following key points as a foundation for your description of Google Checkout:

With Google Checkout, you can quickly and easily buy from [YOUR STORE] and many other stores across the web.
If you've used Google Checkout before, all you need to do is provide your Checkout username and password to buy from us.
If you're using Google Checkout for the first time, you only have to fill out a single page of information once to make your first purchase. After that, you just need to enter your Google Checkout login to make a purchase. There's no need to re-enter your purchase information or create multiple usernames and passwords each time you buy.
When you buy with Google Checkout, you can track all your orders in one place and shop with confidence knowing that Google protects you from unauthorized purchases.

We also encourage you to add 'What is Google Checkout?' links to your website that link to a Google-hosted page that provides your customers with a brief description of Checkout. To view this Google-hosted page, click on the 'What is Google Checkout?' link that appears under the Google Checkout button displayed below. To add this link to your website, simply copy and paste the HTML code from the text box below. The optimal placement of this link is directly under each Google Checkout button that appears on your website.

What is Google Checkout?

Overview video

The Google Checkout buyer overview video is a short flash video that gives buyers a quick but thorough introduction to buying with Google Checkout. We encourage you to include this video on your website and link to it in your promotional materials.

Email template

If you plan to announce to your customers that you accept Google Checkout, we recommend starting with the email template we've provided below:

Subject: [YOUR STORE] now offers Google Checkout

Dear [CUSTOMER],

As part of our commitment to continually improve your shopping experience at www.YOURSTORE.com, we'd like to let you know we now offer Google Checkout(tm).

If you've used Checkout before, you can make convenient, secure purchases from us simply by entering your Checkout username and password. If you're using Checkout for the first time, you only need to fill out one page of information to complete your purchase. And you can shop with confidence knowing that Google will protect you from unauthorized purchases should they ever occur.

To make a purchase using Google Checkout on our site, visit us at www.YOURSTORE.com and look for the Google Checkout button.

To learn more about Google Checkout, visit https://checkout.google.com/.

Sincerely,

[YOUR NAME]

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