Google Permissions

Guidelines for Third Party Use of Google Brand Features

Use of Google Brand Features

General Information

Although we’d like to accommodate all the requests we receive from users who want to add a touch of Google to their sites, we are passionate about protecting the reputation of our brand as an objective and fair provider of search results. That means we have to turn down many requests because sites imply that Google is endorsing them or is otherwise affiliated with them. The same applies if Google’s trademarks, logos, web pages, screen shots, or other distinctive features (“Google Brand Features” or “Brand Features”) are associated with objectionable material, as determined by Google.

These Brand Features can be used only pursuant to these Guidelines, our Terms and Conditions, and for the specific purposes for which Google has given permission. If you have a written agreement with Google that specifically addresses how you may use its Brand Features, you don’t need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement. Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission, such as is the case with our search boxes.

When you use any of our Brand Features, you must always follow the Rules for Proper Usage included in these Guidelines. In addition, Google may provide you with written requirements as to the size, typeface, colors, and other graphic characteristics of the Google Brand Features. If we provide these requirements to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe.

Trademark Basics

What is a trademark?

A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.

Why is it important to use marks correctly?

Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost and one of the company’s most important assets may lose all of its value. Rights may be lost not only because of a trademark owner’s improper use of the mark, but through improper use of the trademark by the public.

Rules for Proper Usage

Things to do:

• If you are using a Google trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.
• If you do not capitalize the entire mark, always spell and capitalize the trademark exactly as they are shown in the Google Trademarks and Suggested Accepted Generic Terms below.
• Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
• Use a generic term following the trademark, for example: GOOGLE search engine, Google search, GOOGLE web search.
• Use only Google-approved artwork when using Google’s logos.
• If you are using a Google logo on a web page, there must exist a minimum spacing of 25 pixels between each side of the logo and other graphic or textual elements on your web page.
• Normally, an unregistered Google Brand Feature should be followed by the superscripted letters TM or SM to give notice that the company claims trademark rights in the term. A registered Google Brand Feature should be followed by the symbol ? to identify the term as a registered trademark. In advertising copy, notice of trademark rights may be provided in a footnote format ? e.g., by placing an asterisk adjacent to the Google Brand Feature and placing an appropriate notice at the bottom of the page on which the asterisk appears. Example: *GOOGLE is a trademark of Google Inc.

Things You Can’t Do

• One of the conditions for all uses is that you can’t mess around with our marks. Only we get to do that. Don’t remove, distort or alter any element of a Google Brand Feature. That includes modifying a Google trademark, for example, through hyphenation, combination or abbreviation, such as: Googliscious, Googlyoogly, GaGooglemania. Do not shorten, abbreviate, or create acronyms out of Google trademarks.
• Don’t display a Google Brand Feature as the most prominent element on your web page.
• Don’t display a Google Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Google, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Google or Google personnel.
• Don’t display a Google Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
• Don’t display a Google Brand Feature in a manner that is in Google’s sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Google.
• Don’t display a Google Brand Feature on a site that violates any law or regulation.
• Don’t frame or mirror any Google page (including the page that appears in response to a click on the Google logo or Google search box).
• Don’t incorporate Google Brand Features into your own product name, service names, trademarks, logos, or company names.
• Don’t copy or imitate Google’s trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google
• Don’t adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
• Don’t register Google trademarks as second-level domain names.
• Don’t use Google trademarks in a way that suggests a common, descriptive, or generic meaning.
• Trademark rights vary from country to country. Some countries have severe criminal and civil penalties for improper use of the registration symbol. Therefore, don’t use the registration symbol (?) in countries where the mark has not been registered.

If there is any question about usage, requests for clarification or permission may be submitted through the process outlined at: google.com/permissions.

Google Trademarks and Suggested Accepted Generic Terms

The following are some of the trademarks owned by Google Inc. and the suggested generic terms for those trademarks.

• 265.com? aggregator site
• Ad Blitz? ad voting competition
• AdMob? mobile advertising service
• AdSense for Content? program
• AdSense for Domains? program
• AdSense for Search? program
• AdSense? advertising service
• AdWords Authorized Resellers? program
• AdWords Editor? campaign management application
• AdWords Express? service
• AdWords? advertising service
• Android Market? media store
• Androidify? mobile app
• Android? platform
• Blogger? web publishing service
• Blogspot? web publishing service
• Boomerang? advertising service
• Broadcast Yourself? service
• Chrome? browser
• Chrome OS? operating system
• Chromebook? notebook computer
• Chromium? operating system
• CitizenTube? channel
• Claim Your Content? content monitoring tool
• Closure? tools
• Connectcommerce? affiliate network
• Dalvik? virtual machine
• DART? advertising service
• DART? programming language
• DoubleClick Ad Exchange? program
• Doubleclick AdPlanner? advertising service
• DoubleClick Rich Media Dynamic Ads? advertisements
• DoubleClick Rich Media? advertisements
• DoubleClick Studio? tool
• DoubleClick? advertising service
• Feedburner? services
• Feedflare? service
• Freebase? semantic web database
• Gmail? webmail service
• Google 3D Warehouse? tool
• Google Ad Manager For Advertisers? advertising service
• Google Ad Network? advertiser network
• Google AdSense? advertising service
• Google Advertising Professionals? program
• Google AdWords? advertising service
• Google Agency Land? portal
• Google Alerts? email update service
• Google Analytics? web analytics service
• Google Answers? research service
• Google App Engine? platform
• Google Apps Connector? software
• Google Apps Device Policy? mobile app
• Google Apps Directory Sync? provisioning tool
• Google Apps for Business? program
• Google Apps for Education? program
• Google Apps Labs? program
• Google Apps? service
• Google Authenticator? mobile app
• Google Blogs? blog search
• Google Blog? search service
• Google Books? service
• Google Building Maker? software
• Google Calendar? calendaring application
• Google Catalogs? mobile app
• Google Chat? instant messaging service
• Google Checkout? payment and billing service
• Google Chrome Experiments? website
• Google Chrome Extensions? plug-ins
• Google Chrome Frame? plug-in
• Google Chrome to Phone? service
• Google Chrome? browser
• Google Cloud Print? web printing service
• Google Co-Op? platform
• Google Code? open source developer site
• Google Commerce Search? service
• Google Conversion University? program
• Google Correlate? tool
• Google Crisis Response? service
• Google Currents? mobile app
• Google Custom Search? service
• Google Dashboard widgets? software
• Google Dashboard? interface
• Google Data API? protocol
• Google Data Liberation Front?
• Google Dictionary? service
• Google Display Network? service
• Google Docs? program
• Google Earth? mapping service
• Google eBookstore? service
• Google Enterprise? products
• Google Extensions? for Firefox software
• Google Fiber for Communities? broadband network
• Google Fiber? broadband service
• Google Finance? financial information service
• Google Foundation? non-profit organization
• Google Fusion Tables? service
• Google Gadget Ads? advertising format
• Google Gadget Center? web page
• Google Gadgets? software
• Google Gesture Search? mobile app
• Google Goggles? software
• Google Go? programming language
• Google Grants? program
• Google Groups? discussion forums
• Google Image Swirl? image search service
• Google Images? search service
• Google Insights for Search? service
• Google Labs? research division
• Google Language Tools? service
• Google Latitude? location service
• Google Listen? software
• Google Local Listing Ads? advertisements
• Google Location Alert? service
• Google Location History? service
• Google Location Service? infrastructure
• Google Mail? webmail service
• Google Map Maker? service
• Google Maps? mapping service
• Google Mars? mapping service
• Google Merchant Center? console
• Google Message Discovery? email product
• Google Message Encryption? email product
• Google Message Filtering? email product
• Google Message Security? email product
• Google Mini? hardware
• Google Mobile Ads? service
• Google Mobile Updater? application
• Google Mobile? wireless service
• Google Mobilizer? service
• Google Moderator? program
• Google Music Beta? service
• Google Music Magnifer? music blog
• Google News Alerts? service
• Google News Timeline? service
• Google News? news service
• Google Ocean? mapping service
• Google Offers? service
• Google One Pass? service
• Google Optimiseur d'Espace Publicitaire? service
• Google Over IPv6? service
• Google Pack? software download service
• Google Pass Media? service
• Google Patent Search? service
• Google People Finder? service
• Google Personalized Search? service
• Google Places? business listings
• Google Print Ads? advertising program
• Google Product Search? price comparison service
• Google Profiles? service
• Google Public DNS? DNS resolution service
• Google Reader? feed reader
• Google Recipe View? feature
• Google Ride Finder? taxi service
• Google Safe Browsing? API
• Google Safesearch? filtering service
• Google Scholar? scholarly texts search
• Google Search Appliance? hardware
• Google Sets? set prediction service
• Google Shopper? mobile app
• Google Shopping? price comparison service
• Google Short Links? shortcut service
• Google Sidebar? software
• Google SingleTap? service
• Google Site Search? service
• Google Sitemaps? service
• Google Sites? site building program
• Google SketchUp? service
• Google Sky Map? mapping service
• Google Sky? program
• Google SMS Channels? group SMS client
• Google Social Search? service
• Google Store? online store
• Google Street View? mapping service
• Google Suggest? suggestion service
• Google Sync? syncing service
• Google Takeout? personal data porting software
• Google Talk? instant messaging service
• Google Tasks? program
• Google Technology User Group?/GTUGS? user groups
• Google Toolbar? search bar
• Google Trader? service
• Google Transit? trip planning service
• Google Translate? translation service
• Google Translator Toolkit? tools
• Google Trends? tool
• Google TV Ads? advertising program
• Google TV Remote? mobile app
• Google TV? platform
• Google Updater? software
• Google URL Shortner? service
• Google US Government Search? service
• Google Videos? video search
• Google Voice Search? service
• Google Voice? communications service
• Google Wallet? payment service
• Google Web Alerts? service
• Google Web Elements? gadgets
• Google Web History? manager
• Google Web Search? features
• Google Web Toolkit? developer resources
• Google Webmaster Central? help site
• Google Webmaster Tools? reports
• Google Website Optimizer? tool
• Google Zeitgeist? report
• Google Z?mm? service
• Google ??? service
• Google ??? product
• Google ??? browser
• Google ノートブック? product
• Google バズ? service
• Google 定位? location service
• Google 祖国語入力? input system
• Google 瀏覽器? browser
• Google ?榜? service
• Google ??本? product
• Google 网站?航? product
• Google ?答? feature
• Google 音?? search
• Google.Org? program
• Google+? social service
• Google? search or search engine
• Googleモバイル 検索メール? product
• Go? programming language
• GU GE? / 谷歌? search engine
• Hantro? file format
• I'm Feeling Lucky? search service
• iGoogle? personalized homepage
• Internet Revolution? service
• Invite Media? service
• ITA Software? travel service
• la mia impresa online.it? service
• LabPixies? widgets
• Liquid Galaxy? demo booth
• Mediavisor? advertising service
• Motif? add-on
• Nexus One? mobile phone
• Nexus S? mobile phone
• Nexus? family of mobile phones
• O3D? API
• ON2? technologies
• Open Handset Alliance? business alliance
• OpenSocial? API
• Orkut? online community
• Page Speed? web performance optimizer
• Pagerank? algorithm
• Panoramio? photo-sharing community
• Picasa Web Albums? program
• Picasa? photo organizing software
• Picnik? online photo editing service
• Postini? email solutions
• Punchd? digital loyalty card
• RechargeIT? Google.org car program
• Schemer? social network
• Search Inside Yourself? curriculum
• SingleTap? payment service
• SPDY? protocol
• Talkbin? SMS feedback system
• Tap, Pay, and Save? service
• The Web is What You Make of It? slogan
• Think _______ with Google? enterprise center
• True Motion? service
• Universal Search? vision
• VP6? video codec
• VP8? video codec
• Wazi? service
• WebM Community Cross-License Initiative?
• What Do You Love?? search
• Widevine? digital content manager
• Wsp??rz?dne Google? location service
• You Tube Sketchies? comedy skits
• YouTube Direct? service
• YouTube Leanback? service
• YouTube Remote? mobile app
• YouTube Screening Room? program
• YouTube TrueView? video ads
• YouTube XL? service
• YouTube? video community
• Zagat? reviews
• 出口易? product
• 来?? product
• 生活搜索? product
• 谷歌字典? service
• 谷歌搜索?盟? feature
• 谷歌来?? product
• 谷歌??器? browser
• 谷歌?榜? service
• 谷歌生活搜索? product
• 谷歌短信提醒? service