We have a couple of moments to share with you this week of things that happened #OnlyOnTwitter. Two of our stories this week are about announcements. In one, Twitter was the platform of choice for hundreds of thousands of people to express their views on President Obama’s decision to support gay marriage. In another, Twitter was the creative canvas upon which The Atlantic drew a graphic. And then, just for fun, did you know that Salman Rushdie follows Molly Ringwald? He does.

On Wednesday, President Obama expressed his support for gay marriage during a taped television interview. He quickly shared the news on Twitter, driving the conversation to its highest levels:

"Same-sex couples should be able to get married."—President Obama

— Barack Obama (@BarackObama) May 9, 2012

Gay marriage conversation peaked at 7,347 Tweets per minute at 3:22p ET yesterday. CHART: twitter.com/gov/status/200…

— Twitter Government (@gov) May 10, 2012

Elected officials from both sides of the aisle also turned to Twitter to voice their opinions about Obama’s announcement:

Historic day for justice and equality. Our United States President Obama endorses marriage equality. I rejoice in this announcement.

— Cory Booker (@CoryBooker) May 9, 2012

“Glad Pres finally laid out position to American ppl, but changing def of marriage isn't something I can support" ow.ly/aOaXy...

— Senator Hatch Office (@SenOrrinHatch) May 9, 2012

While our @gov team tweeted their data about the gay marriage conversation via an embedded image, The Atlantic’s new business site “Quartz” turned their Tweets into infographics about cellphone usage:

▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ Macao: 2.06

— Quartz (@quartznews) May 8, 2012

▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒▒ Cayman Islands: 1.78

— Quartz (@quartznews) May 8, 2012

Finally, it’s always fascinating to see how Twitter can bring people together. This week, a writer in New York casually noted that author @SalmanRushdie is following actress @MollyRingwald -- and was in for a bit of a surprise when they both responded:

I love that @SalmanRushdie is following @MollyRingwald. What a weird world we live in.

— paulabernstein (@paulabernstein) May 8, 2012

.@MollyRingwald @paulabernstein That goes for me too.

— Salman Rushdie (@SalmanRushdie) May 8, 2012

Posted by Andrew Fitzgerald, Manager, Editorial Programming (@magicandrew)

Today we’re updating Twitter for mobile web (mobile.twitter.com) in an effort to give every person on the planet a consistent Twitter experience. People who access Twitter from feature phones, low-bandwidth networks or older browsers can now enjoy the new version of Twitter we introduced in December.


In this updated version of mobile.twitter.com, you can see all the Tweets from the accounts you follow in the Home tab and check your @mentions in the Connect tab. You can see what’s trending in the Discover tab, and access your direct messages and Tweets in the Me tab.

Like Twitter for iPhone and Twitter for Android, mobile.twitter.com is fast, like a native mobile app; it uses one-third less bandwidth than the previous iteration. We’re rolling out this new mobile web experience starting today, and will continue to make Twitter the most accessible way to connect with the world, even with the weakest signals and the simplest devices.

- Satya Patel, VP of Product (@satyap)

We talk a lot about how Twitter is an amazing real-time platform. The news of the hour, delivered to you within seconds. But while Twitter is always bringing us closer to the present, sometimes our Tweets are a way of looking back to the past. This week’s #OnlyOnTwitter is about looking backwards. We’ve collected musicians’ memories of MCA. We also have a short Twitter essay remembering NFL linebacker Junior Seau. And we have a project developed by NBC LA to live-tweet the Los Angeles riots from 20 years later. All examples of Twitter’s power to make you a part of a global, collective history. And to bring you closer not just to the present, but to the past as well.

Today we were heartbroken to see the news that Adam Yauch of the Beastie Boys passed away. The news was shared via Tweets, passed around the world by fans whose lives had been touched by his work. And shortly thereafter came the memories— Tweets about listening to the Beastie Boys, Tweets about meeting “MCA”, Tweets about the impact his music had on all of music that followed. A flow of Tweets in which we were all sharing what this man meant to us as individuals, collectively.

I think this is something important about Twitter. On Twitter our individual memories become a collective history that is more powerful, more meaningful and more instructive than ever before.

RIP MCA
Adam Yauch of the Beastie Boys passed away this Friday. Across Twitter, musicians celebrated his work and remembered his impact on their lives and careers.

Remembering Junior Seau
After the suicide of Chargers linebacker Junior Seau, NFL player Eric Olsen remembered him on Twitter.

Re-living the Los Angeles riots
Twenty years ago LA erupted in a firestorm of riots after the Rodney King verdict. This year, NBC LA set up an account to tweet out updates from twenty years ago, exactly how and when they happened. These are excerpts from the first night of rioting.

In order to offer you the simplest and most engaging Twitter experience, we frequently test hundreds of variations of new features and designs with small groups of users. We test everything from subtle tweaks in the language of our sign-up pages and removing the search box from our homepage to big shifts in navigation elements. These experiments help us understand what experiences people like best or use most often. When an experiment ends, we study the results and roll out the most successful variation to everyone as soon as we can.

After recent experimentation, we introduced a slight redesign to every Tweet that flows through your timeline on Twitter.com. A Tweet may be our basic unit of communication, but it also contains a universe: each one has an identity with a username, real name and avatar; a 140-character message that includes text as well as metadata like time and language; some context (replies, favorites and retweets of that Tweet), and perhaps media (photos, videos or links).

Now, when you hover over the newly-redesigned Tweet, you'll always see options to reply, favorite or retweet in the lower-left corner against a grey background.


If the Tweet contains media, you’ll also see specific options like “View photo” or “View video”; otherwise, you’ll see the option to “Expand”. You can expand any Tweet in your timeline to see inline context like favorites or retweets from other people, or additional Tweets from that same conversation. You can also click on any Tweet’s timestamp or “Details” to see that Tweet’s permalink, the unique web page for that Tweet.

We made these changes because this iteration showed a significant increase in engagement, the highest of all the implementations during our experiment. We hope you like this change, which we think makes all of the possible ways to interact with a Tweet more clear. Even more, we hope you don’t mind our ongoing experiments. We’re always curious to find new ways to delight you, and to improve your Twitter experience.

- Othman Laraki, Director (@othman)

There are phrases whose origins fade in the rush of time, and “water cooler moment” is one of those. Apparently first cited c. 1999, it meant a prime-time TV moment that co-workers discussed the next day at the office (presumably with small pointed paper cups in hand).

Flipping forward, Twitter has been increasingly invoked as creating such “must-see” moments for a newer world — in real time, no waiting. This week, on NPR’s flagship show, “All Things Considered,” (@npratc) interviewed former NBC President Warren Littlefield, who reigned during the network’s "Must-See TV" heyday. His new book details that era, and he bemoans the loss of those “water cooler moments” in our multi-channel multiverse where we’re madly and asynchronously watching stuff constantly.

Host Audie Cornish (@nprAudie) felt bemoaning was not in order:

“When I'm watching the Oscars, and everyone is on Twitter…I do feel like I'm having a communal experience with the show — in some cases enjoying it more, because you're having the water cooler conversation at that moment."

"Absolutely. I agree with that", said Mr. L., known on Twitter as @TopOfTheRock_WL.

We’re glad he concurs that Twitter has elevated the water cooler experience into the very fabric of shows. Others are noting this too. Today’s USA Today story quotes Greg Kahn, EVP of Optimedia: “The water cooler used to be the next day, now it's while the show is going on."

And as Philadelphia Inquirer TV critic Ellen Gray (@elgray) notes, Twitter isn’t just for viewers, either: TV showrunners and writers are on Twitter to gauge viewer feedback and try out new material.

This new wave of “Twitter TV” has given us a real driveway moment, as NPR might say — one that’s neatly summed up by Daniel Block (@spacemonkey95):

“So Twitter is the new water-cooler. … Twitter enables a truly communal viewing experience. Like never before it is possible to share a televisual experience with other viewers across the nation. I know of some people who sometimes choose to watch a programme broadcast live, rather than on a catch-up service later, because they want to "join in" on Twitter.”

- Chloe Sladden, VP, Media (@ChloeS)

The Discover tab makes it easy to discover information that matters to you without having to follow additional accounts. Starting today, the Discover tab will begin to surface content that is even more personalized and meaningful to you. We’ve incorporated additional personalization signals to select Discover stories, including Tweets that are popular among the people you follow and the folks they follow.

The Discover tab’s new design shows who tweeted about particular stories. You can click “View Tweets" on any story to see popular Tweets from your network or recent, relevant Tweets directly below the story summary. This social context helps you understand why each story matters to you and makes it easier to join the conversation. You can reply, retweet or favorite these Tweets, or you can “Tweet this story” to share your own perspective.


Over the coming weeks, we’ll be rolling out this redesigned and more personalized Discover experience on Twitter.com, iPhone and Android. This update is part of our ongoing development of Discover; we will continue to work to make discovery on Twitter a magical experience that brings you instantly closer to the information that matters most to you at the right time, any time.

- Satya Patel, VP of Product (@satyap)