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Two important PR history articles now available online

I’m thrilled to see that Dr. Karen Miller Russell has made available online one of my favorite articles, “U.S. Public Relations History: Knowledge and Limitations“!

With this, my modest role in the PR history is secured, and I can get back to work :)

Karen, please let me know if you have any project I can help with. All I’m asking :) is a follow-up to your article, “Public Relations in Film and Fiction: 1930 to 1995.” (Anyone who was shocked, shocked to see/read CBS’s Andrew Cohen’s take on the PR industry should read this article, available online -see the link below- via a USC Annenberg’s project, The Image of the Journalist in Popular Culture.)

If you are a PR student or practitioner, do yourself a favor: download both articles, and read them; they’re well worth your time.

Karen S. Miller (2000)
U.S. Public Relations History: Knowledge and Limitations (PDF)
In Michael E. Roloff (Ed.), Communication Yearbook, vol. 23 (pp. 381-420), Thousand Oaks, CA: Sage Publication
This analysis of the literature on public relations history indicates that the field has been dominated by a business history approach. Most scholars have studied public relations in its corporate context, and most have utilized business history’s dominant paradigm, which calls for a general theory of PR history based on the review of a large number of case histories. But the business history frame is both flawed and inadequate for a complete understanding of public relations history. Political and social histories show that public relations was emerging and apparently would have emerged even if big business had not. In reality, these histories are intertwined. No single strand of PR history can be understood except in relation to the others, and none should be given a privileged position in public relations historiography.

Karen S. Miller (1999)
Public relations in film and fiction, 1930 to 1995 (PDF)
Journal of Public Relations Research 11 (1), 3-28
In this article, I examine depictions of PR and its practitioners in film and fiction in the United States from 1930 to 1995. The analysis indicates the representations of PR are woefully inadequate in terms of explaining who practitioners are and what they do, and it shows that writers dislike PR’s apparent effectiveness. Perhaps most significant is the extent to which the portrayals have remained the same over many decades. This study reveals misconceptions about and stereotypes of PR that are relayed to the public through the media, setting the stage for scholarship on what members of the general public think, for the enduring quality of representations suggests that the media may well have cultivated negative attitudes toward PR and its practitioners.

Posted 09 June 2008 † Constantin Basturea § Academia § PR § Research » Comments Off °

PR Blogs List Update: November 2007

Here’s the latest update of the PR and Communications Blogs List. As always, corrections and recommendations are welcome.

[Updated 11.26.07 to add Voce Nation's change of URL]

 

General information:

 

New feeds:

Change of URL/feed:

Posted 26 November 2007 † Constantin Basturea § General § PR § PR blogging » Comments (21) °

What’s so new about The New PR

Is The New PR nothing else than the old PR? No, I would argue (but I’ll postpone explaining why, since it’s past midnight already).

Think this way: if nothing else, self publishing and new technologies have created a rhetorical situation which compels us to speak — publicly — about PR as a profession and discipline.

This is our chance to make people understand that public relations is not about spamming journalists with pointless press releases, or about controlling the information, or…. [add your pet peeve here]. This is our opportunity to show that we have a role, one that goes beyond what has been traditionally assigned to us (from town crier or steward to traffic manager and conductor), and to (re)define it.

Let’s not waste this chance.

Posted 05 November 2007 † Constantin Basturea § New PR § PR » Comments (12) °

Global PR Blog Week 3.0 needs your ideas

It’s official (almost): we’re starting to organize Global PR Blog Week 3.0.

It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory and practice, its relationships with other disciplines, and our roles as practitioners, students, and teachers.

It will run –like the other two previous editions– for one week.

It will happen online, at globalprblogweek.com.

It’s going to be a free event.

It will continue to be a community-supported, volunteers-driven, unaffiliated event. At least two prestigious research organizations will support the event, and any (non-financial) support that will raise the industry’s participation to it will be welcome.

It will encourage new voices and fresh perspectives, it will value experience and real-world case studies, and it will have (I hope) a robust international participation.

What’s new this year:

  • 2 or 3 keynote/invited contributions
  • digg-style voting mechanism to choose the top 3 entries
  • live events (example: a daily live BlogTalk Radio show)
  • a daily event in Second Life
  • video, in addition to podcasting
  • daily summaries of the most discussed topics
  • real-time updates for the number/titles/authors of entries submitted for each category

Also, we’re going to have:

  • a more effective communication about the rules
  • clear guidelines for accepting/rejecting the entries
  • strict enforcement of deadlines for submitting entries.

Now, before discussing more about the nitty-gritty of the event, I’d like to ask you:

How do you see this event?
What do you expect from it?
What would you like to read/ see/ listen to?
What it will make it most valuable for you, and for the industry?

Please share –via comments, blog posts, or email– any ideas or suggestions on how to make this event a great one.

Thank you. We’re going to have a blast :)

Posted 10 October 2007 † Constantin Basturea § Conferences § PR § PR Blog Week § Personal » Comments (34) °

Why blog

Mike Driehorst (via Twitter):

We all need acceptance and attention. Why else blog?

Posted 09 October 2007 † Constantin Basturea § Blogging § Personal § Quote of the day » Comments Off °

Quick facts about my new colleague

Blurry Aussie, Clear Alabama Girl

Welcome to Converseon, Christi!

Read more:

Posted 07 September 2007 † Constantin Basturea § Converseon § Personal » Comments (8) °

Edelman/Wal-Mart blog campaign revisited by Journal of Mass Media Ethics

The ethics of Edelman’s involvement in the Wal-Marting Across America blog campaigns is the focus of four articles (a case study and three expert commentaries) in the latest issue of the Journal of Mass Media Ethics (Volume 22, Issue 2-3, 2007):

The Case: Wal-Mart Public Relations in the Blogosphere – David A. Craig (Gaylord College of Journalism and Mass Communication, University of Oklahoma)

Abstract: This article presents a case study in media ethics that experts will analyze in additional article within this issue. This case concerns bloggers on a site called Wal-Marting Across America, which featured a couple who were traveling around the country and parking in Wal-Mart parking lots. The blogs were generally positive, upbeat stories of the Wal-Mart employees they met along the way. However, Working Families for Wal-Mart was created by Edelman, the public relations firm for Wal-Mart. Laura and Jim were professional journalists paid by Wal-Mart. Moreover, Richard Edelman had been a leading advocate of transparency and honesty in public relations work.

Commentary 1: This PR Firm Should Have Known Better – Lois A. Boynton (School of Journalism and Mass Communication, University of North Carolina, Chapel Hill)

Abstract: This article presents the author’s perspective on an ethical situation regarding the public relations firm Edelman and their involvement in a pro-Wal-Mart blog that pretended to be impartial. The author is particularly critical of Edelman’s involvement in the controversy given their participation in crafting a public relations code of ethics, which explicitly forebids the type of deceit they practiced. However, he credits Edelman executives for their rapid response and admission of guilt and responsibility.

Commentary 2: A Case of Covert Persuasion – Sherry Baker (Brigham Young University, Tanabe, Japan)

Abstract: The author makes the distinction between information and covert persuasion, which she defines as advocacy disguised as information or as independent opinion. She feels the episode clearly violated the ethical tenents of both public relations and journalism.

Commentary 3: We Have All Been Here Before – John J. Pauly, William R. Burleigh, E. W. Scripps (J. William and Mary Diederich College of Communication, Marquette University)

Abstract: The author discusses how the ethical code that was supposed to offer guidance for this situation was bypassed or ignored. She also raises ethical questions about the nature of blogging and of corporate information campaigns. She suggests corporations be made more responsible for arguments they create and issue.

The articles are behind a paid firewall, but you can always contact the authors and ask – nicely :) – for a reprint.

Related entries:

Posted 05 August 2007 † Constantin Basturea § Academia § Ethics § PR § Research » Comments (7) °