You Go, Guy.

I'm always up for a good rant--and Tom Murphy delivers on PR Opinions.

Blogs will not perform a slash-and-burn on the PR toolkit. Instead blogs are an important additional element. Do we think that blogs will turn an unnewsworthy press release into something that's newsworthy? No. Will blogs turn badly written content into well written content? No

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Forget press releases; I'm just waiting for blogs to replace the throw-up can we've been using the last few days.