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Twitter Blog: November 2012
The Wayback Machine - http://web.archive.org/web/20130307211624/http://blog.twitter.com/2012_11_01_archive.html
  • NFL on Twitter: Week 12

    Tuesday, November 27, 2012

    It's no surprise that the @DallasCowboys, aka America’s team, and phenom rookie QB @RGIII placed the Cowboys / Redskins game as the most mentioned on Twitter for Week 12. Meanwhile, the other NFC East team, the @Giants, ended the @Packers' winning streak with a big 38-10 victory over Green Bay.

    Here are this week's most buzzed-about games:

    1. @DallasCowboys vs. @Redskins 
    2. @Packers vs. @Giants 
    3. @HoustonTexans vs. @DetroitLionsNFL 




    And the week's most tweeted-about player was @RGIII . 
    Posted by Omid Ashtari (@omid)
    Head of Sports & Entertainment
  • Twitter Fiction Festival selections

    After reviewing a wide array of entries from 20+ countries, the Twitter Fiction Festival selection panel has chosen a diverse array of storytelling projects to showcase during the Festival. The external panel was composed of experts from around the publishing industry in the US, but the showcase they’ve selected includes published and novice authors from all over the globe. These special Twitter experiments will be highlighted on a dedicated showcase page during the Festival, starting Wednesday.

    The Festival showcase will be a completely virtual event, taking place on Twitter with participants from five continents and stories in five languages. For five days, Wednesday, November 28 to Sunday, December 2, you’ll be able to find creative experiments in story-telling on Twitter around the clock.

    As the stories chosen by the panel are showcased during the Festival, we invite everyone else (whether you submitted or not) to tell your stories on Twitter during the Festival too! We’ll highlight a number of your stories from the @twitterbooks account.

    Whether you have a big idea or not, there are still some easy ways to get involved:
    - create a character and tell a story in his or her voice
    - tell a story from your own account
    - tell a story in a single Tweet
    ...and of course, any other creative ideas you have. Make sure to use the #twitterfiction hashtag so that readers can find your work.

    The Twitter Fiction Festival isn’t just for writers— it’s for readers too! You can enjoy the showcase selections at the #twitterfiction page. There will be stories being told on that page at all hours of the day during the Festival. You can also find and follow accounts telling stories during the festival by searching the #twitterfiction hashtag.

    Without further ado, here are the selections:

    Starting with the idea of a Twitter feed used as evidence, author Elliott Holt (@elliottholt) will tell the story of a crime. The audience will see that story unfold via three different perspectives, and then will have to weigh the presented evidence for themselves.
    Wednesday at 7pm EST (24:00 GMT) 

    Author Jennifer Wilson (@writerjenwilson) will invite Twitter users to help her write epigraphs for gravestones. Posting photographs of the existing stones, the community input will inspire short stories about each of the departed.
    Friday and Sunday at 12noon EST (17:00 GMT) 

    HarperCollins Australia (@HarperCollinsAU) presents “Around the World in 80 Hours”, a globe-trotting, media-mixing, collaborative story of intrigue. This story will be told with the help of authors Nikki Gemmell (@NikkiGemmell) and Greg Barron (@gregorybarron).
    Begins Thursday at 12am EST (05:00 GMT) 

    Perhaps no story is more powerful than a myth. Lucy Coats (@lucycoats) from Northampton UK, will re-tell 100 Greek myths in 100 Tweets.
    Wednesday 21 Nov. till Sunday 25 Nov. 9am EST (14:00 GMT) 

    “Censortive” is a story by a Chinese author that combines the words “censor” and “sensitive” and will explore the idea of permitted speech in the People’s Republic of China.
    Every night at 2am EST (7:00 GMT) 

    The Museo Nacional de Ciencia y Tecnolog?a is itself a fiction: @munacyt is meant to create the desire for a Mexican national museum dedicated to science and technology. Over the course of the Festival, the Museum will take us on an expedition in Spanish to a future island in Mexico.
    Thursday through Sunday at 11pm EST (4:00 GMT) 

    Digital publisher Plympton and Code Meets Print have joined forces to invite readers to submit “Very Short Fiction” using the hashtag #VSS.
    Throughout the Festival 

    In a project inspired by Italo Calvino’s “Italian Folktales”, @00serialTW is posting Twitter versions of folk tales in Italian.
    Thursday through Sunday at 4am EST (09:00 GMT) 

    Marcel Lasoen, a very old man, has taken to Twitter to reconnect with his family. Author Marc Capelle, tweeting in French, will bring us @MarcelLasoen's story.
    Thursday through Sunday at 6am EST (11:00 GMT) 

    Shakespeare is eminently quotable, and publisher W.W. Norton (@wwnorton) will take advantage of that to offer “Found Shakespeare” selections, retweeting classic lines together into segments of the Bard’s plays.
    Wednesday, Thursday, and Saturday at 12noon EST (17:00 GMT) 

    The Gronsteins are a modern American family going through a tough time after Dad lost his job. In Ben Schrank’s (@BDSchrank) story, they share a Twitter account from which they chronicle life in their home.
    Wednesday through Saturday at 1pm EST (18:00 GMT) 

    London-based Faiq Muneef brings an Arabic language story to the Festival with the story of “The Crying Canary”.
    Sunday at 8am EST (13:00 GMT) 

    Writing in French, Fabrice Colin (@fabricecolin) will bring us the serialized story of five strangers trapped on a bus and sharing an incredible experience.
    Thursday to Sunday at 7am EST (12:00 GMT) 

    Emmy Laybourne (@emmylaybourne) and Anna Banks (@byannabanks) will put a humorous spin on the paranormal young adult story with love affair between a teenage girl and a...Sasquatch.
    Wednesday through Sunday at 4pm EST (21:00 GMT) 

    For author Kurt Crisman (@unpublishedguy) online descriptions of TV episodes tell a story all their own. He’ll weave a whole story together out of these to describe five seasons of a science fiction show with an absurdist twist.
    Every day, updated hourly

    In the 1960s, @FathomButterfly was a notorious English B-movie star, beauty queen and showgirl. Author Josh Gosfield (@JoshGosfield) has recently convinced her to write a “memoir in Tweets”.
    When: Wednesday through Sunday at 5pm EST (22:00 GMT)

    “ManyPasts” (or “MuchoPasados”) is a writing game designed by Alberto Chimal (@albertochimal). In English and Spanish, and with the help of the Twitter community, Tweets will form branching stories.
    Friday and Sunday at 8pm EST (01:00 GMT) 

    Plenty of mothers overlook the faults of their children, and The Proud Zombie Mom might be one of the worst offenders. According to Andrew Shaffer (@andrewtshaffer) she insists her zombie daughter only has “life allergies.”
    Wednesday through Sunday at 11am EST (16:00 GMT)

    Come to dinner with Dana Sachs (@DanaSachs), who will be working with different literary characters to serve up Stone Soup, a celebration of great writing and (perhaps) truly bizarre food. 
    Saturday at 8pm EST (01:00 GMT)

    Ifeoluwapo Odedere offers a satire, written in the style of the King James Bible, about a Nigerian community whose attempts to find a sustainable power source are continually thwarted by a saboteur.
    Thursday through Saturday at 8am EST (13:00 GMT) 

    Stevie Ronnie (@stevieronnie), from Newcastle UK, will tell an interactive poem of 50 lines that, when complete, can be read in either direction.
    Saturday and Sunday at 10am EST (15:00 GMT)

    In a tense psychological thriller, Andrew Pyper (@andrewpyper) re-tells the classic Henry James ghost story “The Turn of the Screw” — set in a present-day White House. We will follow the Tweets of the new nanny, who is increasingly convinced something strange is afoot.
    Thursday through Sunday at 7pm EST (00:00 GMT) 

    Writing from South Africa, author Lauren Beukes (@laurenbeukes) will challenge herself to write #LitMash stories: taking incongruous community suggestions (the weirder the better!) and telling a story that matches them.
    Wednesday, Thursday and Friday at 10am EST (15:00 GMT) 

    From the city that brought us Dashiell Hammett, author Scott Hutchins (@ScottHutch) will tell a modern day detective noir tale illustrated with pictures from around San Francisco.
    Wednesday through Sunday at 6pm EST (23:00 GMT)

    Lily is a girl who has to make a tough choice of one of two paths. Thanks to this story from Zoe Ruderman (@zoemarianna), we’ll be able to follow Lily’s story down both routes.
    Thursday at 8pm; Friday through Sunday at 1pm EST (18:00 GMT)

    Joe and Veronica are two cubicle serfs who had a relatively banal love affair and break-up. Alina Simone (@alinasimone) will enliven the re-telling of their story with illustrations and other media. 
    Thursday at 2pm EST (19:00 GMT) 

    A group of four authors in Paris plan to work together to build collaborative sonnets in French, which they call #TwitRature.
    Thursday to Sunday at 5am EST (10:00 GMT) 

    Over a hundred years ago Ambrose Bierce betrayed a man by the name of Ulysses McGraw. Now come back to life, McGraw will tell his story with the help of Brian O’Connor, writing from South Korea.
    Friday to Sunday at 1am EST (06:00 GMT) 

    Writing in Argentina, Marcos Pereyra will bring us a prequel to his Spanish language Twitter thriller “Te sigo” (“I am following you”).
    Thursday to Sunday at 10pm EST (03:00 GMT) 

    See you tomorrow at the Festival!

    Posted by Andrew Fitzgerald (@magicandrew)
    Media R&D
  • Giving and receiving thanks

    Wednesday, November 21, 2012

    That most American holiday, Thanksgiving, is upon us. Lots of you are turning to Twitter to express gratitude for the things you feel most grateful for this year — and it turns out that besides being an easy way to give thanks, Twitter is a useful tool for discovering more ways to give back. Food banks and volunteer organizations are tweeting about how people can give back this Thanksgiving season. You’ll find lots of opportunities to support a wide range of community needs. As #Sandy victims are still very much in need, some of the Twitter examples here suggest ways to help make this season brighter for those affected by the storm:
    No matter where you live, you can follow your local food bank on Twitter to help your neighbors. Here are a few Twitter accounts serving regional and local communities around the country. Posted by Karen Wickre (@kvox) Editorial Director
  • #OnlyOnTwitter: Taking office

    Friday, November 16, 2012

    During this election cycle, candidates used Twitter to take voters all along the campaign journey. Now, the winners have headed to Washington to prepare for the new term. Tweets from the new and re-elected members offer a glimpse of what the Capitol will look when the 113th Congress convenes.

    Senators-elect Heidi Heitkamp of North Dakota, Chris Murphy of Connecticut, Ted Cruz of Texas and Elizabeth Warren of Massachusetts shared pictures as they visited their new digs:

    News also broke out about who will fill leadership positions in the upcoming session:
    Veteran Congressional leaders also celebrated the historically diverse influx of new electees, with record numbers of women and minorities.
    House Minority Leader Nancy Pelosi reflected on this diversity:
    Senator Barbara Mikulski, the longest-serving female in Congress, hosted a lunch for current and incoming women Senators:
    The record number of women Senators also presented a bit of logistical problem, as we learned from two Senators who tweeted about an impromptu meeting with their new colleagues:
    Posted by Bridget Coyne (@bcoyne)
    Government, News, & Social Innovation Team
  • Search for a new perspective

    Thursday, November 15, 2012

    Over the last few months we’ve made it easier to search for what’s happening in real time with autocomplete, related queries and spelling corrections. And starting today you’ll see better search results that highlight the photos, videos and news shared on Twitter, all wrapped up in more social context tailored for you.


    Here are three new elements you’ll see when you search:

    View photos and videos first: People tell incredible stories on Twitter through photos and videos. When you search for a person, an event or a hashtag, you can now see a grid of the most relevant media above the stream of Tweets.

    See headlines and photos: You can also see media instantly in your search results stream on iPhone and Android. Photos and article summaries automatically show previews to give you a bird’s eye view on what’s happening.

    Understand context: About a year ago we launched tailored ranking of your search results, but until now you couldn't see why a specific Tweet might matter more to you. Now you can see context like who favorited or retweeted right there in the Tweet.

    You can enjoy these results now on twitter.com and updated mobile apps for iPhone and Android. Stay tuned, as we continue to make search on Twitter an easier, more delightful experience.

    Posted by Tian Wang - @wangtian
    Engineer, Search and Relevance

  • More to see on iPhone and Android

    In the past few months we’ve expanded the Tweet so you can enjoy more with 140 characters. You can now view article and photo previews from more than 2,000 partners or view photos and videos in beautiful fullscreen. And now it’s easier for you to see this great content when you check Discover or search to find out what’s happening.


    See headlines and photos: Now you can preview photos and article summaries without a tap in Discover and search results. This new design for mobile brings the content of each Tweet front and center, so you can easily enjoy the view.

    Discover popular Tweets: Find out what’s popular among the people you’re connected to in a simple stream of Tweets, like Discover on twitter.com. Just tap “View all Tweets” to see a continuous stream of news, photos and other stories shared by the people in your network.

    Search for a new perspective: In search, photos from relevant results also appear right at the top of the stream so you can see what’s happening from multiple perspectives. You can also understand what's resonating in your network with context like who favorited a Tweet.

    Keep an eye out as we continue to improve search and Discover so that you can learn about what’s happening around the world, while you’re out in the world. Get the new apps to see more today.

    Posted by Sung Hu Kim - @sunghu
    Product Manager, Mobile

  • Sharing Tweets just got easier

    If you’re like me, you probably come across Tweets every day that you’d like to share. They might be funny or include a striking photo. They might be breaking news or feature old news. Of course, you can retweet any of these to your Twitter followers, but sometimes you want to share with another group, like your college roommates or your parents or a friend who isn’t yet on Twitter.

    That’s why we’re introducing the ability to email a Tweet directly from twitter.com –– a feature that will be rolling out to everyone over the coming weeks. You can email a Tweet to anyone, whether they use Twitter or not, right from your Twitter stream or from the details view of any Tweet. Just click on the “More” icon next to the reply, retweet and favorite buttons in order to email a Tweet to anyone you know. You can add your own comment, and we’ll send an email with your comment and the Tweet together. Just like that.


    Posted by Stefan Filip @Prostu
    Engineer, Growth Team

  • NFL on Twitter: Week 10

    Tuesday, November 13, 2012

    The @saints’ victory over the @atlanta_falcons was a sure headline maker, but on Twitter, the @Eagles vs. @DallasCowboys took the cake for most-Tweeted about game during Week 10. Meanwhile, @MikeVick’s injury gave him the title of most buzzed-about player.

     Most tweeted about games:
    1. @Eagles vs. @DallasCowboys
    2. @Giants vs. @Bengals 
    3. @HoustonTexans vs. @ChicagoBears 
    Most tweeted-about player:

    1. @mikevick
    See you back next week.

    Posted by Omid Ashtari (@omid)
    Head of Sports and Entertainment
  • Announcing the Twitter Fiction Festival panel

    Monday, November 12, 2012


    With the submission deadline for our Twitter Fiction Festival coming up on Thursday, now’s a good time to introduce you to the people who will help us decide what to showcase. They come from all across the writing world, and we’re thrilled to have their input.

    Ben Marcus' most recent book is The Flame Alphabet. His stories have appeared in Harper's, Conjunctions, The New Yorker, and The Paris Review. He teaches at Columbia University. 

    Emily Raboteau is the author of the critically acclaimed novel, The Professor's Daughter, and the forthcoming Searching for Zion: The Quest for Home in the African Diaspora. Her fiction and essays have regularly appeared in the Best American series. Raboteau also teaches creative writing at City College, in Harlem. Her website is www.emilyraboteau.com.

    Lee Ellis (@lhe2103) is the Assistant Fiction Editor at The New Yorker. For the magazine he has edited Michael Ondaatje, Paul La Farge, and William Gibson, among others. He is the recipient of The Henfield Award at Columbia University, where he completed his MFA in fiction.

    Meg Waite Clayton (@megwclayton) is the nationally bestselling author of four novels: The Four Ms. Bradwells, The Wednesday Sisters, the Bellwether Prize finalist The Language of Light, and the forthcoming The Wednesday Daughters. Find out more at www.megwaiteclayton.com.

    Ryan Chapman (@chapmanchapman) is the marketing director for The Penguin Press. His recent campaigns have been for books like Zadie Smith’s NW, Nate Silver’s The Signal and The Noise, and Thomas Pynchon’s work in e-book format.

    Sean McDonald (@neverrockfila) is Executive Editor of Farrar, Straus and Giroux.

    Teju Cole (@tejucole) is currently Distinguished Writer in Residence at Bard College. His novel Open City won the PEN/Hemingway Award. “Small fates,” his Twitter storytelling project, has been featured in the New Yorker and other magazines.

    Yael Goldstein Love (@ygoldlove) is the Co-Founder and Editorial Director of Plympton, a publishing house devoted to serialized fiction. Her first novel, Overture (paperback title: The Passion of Tasha Darsky) was published by Doubleday in 2007. She graduated from Harvard University with an honors degree in Philosophy.

    Looking at the incredible array of submissions from around the world thus far, our panelists certainly have their work cut out for them. In addition to the stories they elect to spotlight, we hope to hear from many other voices sharing their stories throughout the Festival with the #twitterfiction hashtag. There’s still time to get your submission in front of the panel — if you have a big idea that could revolutionize storytelling on Twitter, submit it here!

    Andrew Fitzgerald (@magicandrew)
    Media Team
  • This Week on Twitter: 12 November

    On most Monday mornings, we’ll post “This week on Twitter” to alert you to key things happening in the coming week. Whether it’s a live chat with the cast of your favorite TV show, a Q&A with a political candidate or a pro sports team Tweepstakes, this is the way to keep current on the can't-miss moments on Twitter for the week ahead. - Ed. 

    Food Network’s Thanksgiving Live (Nov. 18, 12 p.m. ET) 
    To celebrate the fact that Thanksgiving is almost upon us, the Food Network (@FoodNetwork) is giving fans a chance to ask questions, connect with their favorite chefs and each other.

    Throughout next Sunday’s (Nov. 18) two-hour live show, Alton Brown (@altonbrown) is encouraging viewers to tweet their cooking questions using the hashtag #ThanksgivingLive. There will also be several polls throughout the show asking Thanksgiving-related questions, and @FoodNetwork will embed a Livestream feed into its Twitter account. To add to the fun, Food Network chefs will be answering throughout the day to answer Twitter questions from eager (and busy) cooks at home.

    Tweet from @IFCPortlandia (ongoing) 
    “Portlandia” fans, kick off the show’s third season by taking over the @IFCPortlandia Twitter account for a week. Sign up here to nominate yourself and join the Portlandia Co-Op.
    Contestants will want to keep an eye out for @IFCPortlandia’s Twitter challenges, which will determine the winners in the weeks leading up to the show’s season premiere on Jan. 4 at 10 p.m. ET. A new winner will be chosen each week during the ten-episode season.
    Posted by Rachael Horwitz - @rachaelrad
    Communications Team
  • Celebrate the Festival of Lights with #Diwali, #MyLights

    Sunday, November 11, 2012


    This week, hundreds of millions of people in India and around the world get set to celebrate Diwali. Popularly known as the "Festival of Lights," Diwali marks the triumph of good over evil and is celebrated by the lighting of lamps, bursting of firecrackers, and exchanging of sweets.

    We're excited to join the celebration with a special #Diwali events page. We want to highlight your  #Diwali good wishes and pictures of your own lights with the hashtag #MyLights, so everyone can enjoy them. Just search on Twitter for #MyLights to see them all.

    Please tweet away, show off your lights and join the celebration! Here are a couple of tweets we've already spotted to inspire you.


    Posted by Rishi Jaitly - @rsjaitly
    India Market Development Team
  • Election Night 2012

    Tuesday, November 06, 2012

    One hundred million votes and 31 million Tweets later, Election Day 2012 has come to a close. As the results of the election were called by news organizations, the conversation about the election on Twitter surged, hitting a peak of 327,452 Tweets per minute (TPM). Before President Obama took the stage to address the nation, he shared a special update on Twitter. As thousands of supporters cheered in Chicago, more than 455,000 (and counting) retweeted his celebratory message:

    While the announcement of results was the biggest moment of the election cycle, there were many other notable Twitter moments tonight:
    -327,452 TPM - 11:19pm ET - Networks call Obama's reelection
    -85,273 TPM -11:12pm ET - IA presidential race called
    -69,031 TPM - 9:33pm ET - PA and WI presidential races called
    -65,106 TPM - 8:03pm ET - Polls close in various states; AP calls races for IL, CT, ME, DC, DE, RI, MD, MA

    As international leaders tweeted diplomatic messages directly to @BarackObama, Twitter also provided a glimpse into global politics:

    Since the campaign cycle unfolded on Twitter, it’s only fitting that for candidates nationwide, the journey also culminated here. After the votes were tallied, the candidates came to Twitter to share their final campaign Tweets. And so we'll wrap things up by letting them speak for themselves.
    Posted by Adam Sharp (@AdamS)
    Head of Government, News, & Social Innovation
  • NFL on Twitter: Week 9

    Rookie RB @DougMartin22 earned himself the most mentions on Twitter in Week 9, and made many fantasy owners very happy. His team’s match-up with the @Raiders resulted in a third place ranking for most tweeted-about games, and here are the other top match-ups from the weekend:

    1. @steelers vs. @giants
    2. @dallascowboys vs. @atlanta_falcons
    3. @TBBuccaneers vs. @Raiders
    Posted by Omid Ashtari (@omid)
    Head of Sports & Entertainment
  • Your guide to Election Day

    Today is the final day to make your voice heard by voting on national, state, and local ballots. To help you get out to vote, our @gov team compiled a list of Twitter accounts for each state’s Secretary of State (the office that oversees elections) as well as other relevant accounts offering voter information. From here you can check for updated information about your polling place, learn about what’s on your ballot, and find certified election results.
    After all the ballots are cast, the long campaign season will conclude as results at the local, state and national level are announced across the country. On Twitter, you can connect with everything from predictions and tabulations to analysis and punditry, as well as rea-time results as they are announced. To showcase relevant and engaging Tweets from political insiders and voters alike, we’ve created a special election event page at Twitter.com/#Election2012.


    After seeing 10 million Tweets during the first presidential debate, we expect today to be another record-setting day. Besides the event page, which will feature curated Tweets, we’ll be tweeting updates and data all day and evening at @gov about the election conversation on Twitter.

    #ivoted already. How about you?

    Posted by Adam Sharp (@AdamS)
    Head of Government, News, & Social Innovation
  • This week on Twitter: Nov. 5

    Monday, November 05, 2012

    On most Monday mornings, we’ll post “This week on Twitter” to alert you to key things happening in the coming week. Whether it’s a live chat with the cast of your favorite TV show, a Q&A with a political candidate or a pro sports team Tweepstakes, this is the way to keep current on the can't-miss moments on Twitter for the week ahead. - Ed. 

    6 Nov. - #Election2012 Event Page
    We’ve created a special #Election2012 event page that went live this morning. It highlights Tweets from candidates and their staffers, media and other key players so you can hear directly from those close to the action. This page is your one stop shop for news as it develops all day and night.

    8 Nov. - Live-tweeting with @ScandalABC
    @ScandalABC fans can once again visit the #AskScandal events page this Thursday to ask their favorite cast members questions and engage in conversation. Live tweeters include:
    Kerry Washington @kerrywashington
    Columbus Short @ColumbusShort1
    Guillermo Diaz @guillermodiazyo
    Katie Lowes @KatieQLowes
    Joshua Malina @JoshMalina 
    Darby Stanchfield @darbystnchfld
    Tony Goldwyn @TonyGoldwyn 
    Bellamy Young @BellamyYoung
    Jeff Perry @JScandalP 
    11 Nov. - Sunday Movie Tweet-Along
    Omar Epps (@omarepps) will be doing a special Sunday Movie Tweet-Along at 9 p.m. ET on Nov. 11. Join the conversation using #SMTA, or just sit back and take it all in while watching “Juice” via @Netflix and/or @AmazonVideo.

    Check back next week for more!

    Posted by Rachael Horwitz (@rachaelrad)
    Twitter Communications
  • Twitter goes country for the CMA Awards

    Thursday, November 01, 2012

    Tonight on ABC (8pm ET/ 7pm CT/5pm PT), country music’s brightest stars will shine at the 46th Annual Country Music (CMA) awards. And you don’t have to be in Nashville to have a front row experience: Twitter will help you keep up with your favorite stars on-and off-camera.

    With @BradPaisley and @CarrieUnderwood hosting the show, and many of the CMA stars live tweeting, you won’t miss any of the fun. Here are some great accounts to follow for a perspective that only the attendees can provide:

    @FaithHill
    @TheTimMcGraw
    @ZacBrownBand
    @ScottyMcCreery 
     @HunterHayes
    @KramerGirl
    @ThompsonSquare 
    @RandyHouser 
    @CowboyTroy
    @GwenSebastian 

    We’ve also made an even fuller list of country music accounts to follow, here.

    Before tonight’s show, get a head start on all of the behind-the-scenes action by following the @CountryMusic conversation on our new Country Music Page. During the show, our new page will showcase the #CMAAwards hashtag and you’ll be able to watch the CMAs happen in real time.


    As always, Twitter brings you exclusive insights on your favorite performers:

    Here are @TheTimMcGraw,@FaithHill and @WillieNelson rehearsing for their #CMAAwards performance:
    To catch all of the CMA’s action in Nashville, be sure to visit the Country Music Page and follow the country all-stars who will be at the show.

    Posted by Tatiana Simonian (@Tatiana)
    Head of Music
  • Visualizing the 2012 election

    Throughout the 2012 election season, the biggest topics and emerging trends have played out on Twitter, offering an extensive dataset for our Analytics team to explore. Prominent issues in this year’s campaign range from Pell Grants for students to Medicare for the elderly, from coal production to clean energy. Of course, the salience of these issues varies greatly by state. A great deal of media and campaign attention focuses on statewide polling, so we’ve been particularly interested in how users engage with political content on a statewide level.

    At https://election.twitter.com/map/, we’ve built a visualization that illustrates people’s reaction to and engagement by state to Tweets from @MittRomney and @BarackObama. While the Twitter Political Index analyzes Tweets about the candidates, Nicolas Belmonte and I have also been studying how citizens interact with Tweets from the candidates. We also want to see what insights you can glean from Twitter data, so this visualization is fully interactive.


    Here’s how it works: Select Tweets, represented by a bar, from the left or right columns. Tweets are organized by engagement level, and the size of the bar indicates the level of engagement that Tweet received. Hovering over the bar previews the Tweet text, and clicking on it will show you the state by state engagement level. You can also search for specific terms to see Tweets from @BarackObama and @MittRomney about the topics that matter most to you.

    Let’s start with an example from our visualization. This map shows statewide engagement rates for Tweets that mention coal:

    The darker color indicates a higher rate of engagement (measured by the number of favorites and retweets). As the map shows, states that are leading producers of coal — West Virginia, Kentucky, and Montana — are among those with high engagement rates.

    Clicking on “Noteworthy Reaction” will reveal where a Tweet had an elevated level of engagement: people in that state engaged with the Tweet more than they typically do other Tweets.

    To better understand the particular issues that resonate most in a given state, just click directly on that state. If you look at Ohio — a critical swing state — you’ll see that the most relevant topics from @MittRomney’s Tweets are the economy, energy/environment, taxes, and retirement. Meanwhile, the Tweets from @BarackObama that resonate the most in New York deal with abortion, terrorism, and foreign affairs.

    At https://election.twitter.com/map/, you can explore the political engagement map for yourself. It’s fully interactive so that you can analyze the Tweets, topics, and states that most interest you. Share your discoveries to us by tweeting @gov.

    Posted by Miguel Rios (@miguelrios)
    Analytics Team