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SlideShare Blog
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6 Tricks For Boosting Your Presence on SlideShare

by Guest Author on April 4, 2013

Donna Papacosta is a social media and content marketing consultant, speaker, podcaster and writer. She’s also the owner of Trafalgar Communications?and a contributing author for Business 2 Community. Papacosta recently wrote about her tips for utilizing SlideShare to its fullest. She shares them with the SlideShare community:

SlideShare is the secret weapon in many marketers’ arsenals, especially in the B2B world. Yes, it’s the world’s most popular platform for sharing your PowerPoint or Keynote slide decks, but it’s also much more. SlideShare is a social network, too, and a way to enrich your content marketing efforts, because search engines will serve up your presentations.

A case in point:?A presentation that I posted almost two years ago?comes up on the first page of Google search results for “content curation best practices.” At the time I posted it, I wasn’t using Slideshare much, since I thought of it as merely a convenient place to upload slides when people wanted to refer to them after one of my presentations.

And then a funny thing happened.

Within a couple of months, my slide deck was viewed more than 10,000 times. Now the number is north of 13,000. After the sudden and unexpected popularity of that presentation, I started to think of Slideshare differently.

I should add this note, in case you look at the content curation presentation shown above: It was very well received at the conference where I presented it, but I don’t think the deck works well as a standalone piece of content. Most presentations don’t. At the time, I used a template suggested by the conference organizer. Soon after, I totally redesigned the master template for all of my presentations, with the help of a graphic designer, and purchased a proprietary font too.

Here are some suggestions for using SlideShare successfully as part of your content marketing efforts:

  1. If you, like me, don’t use wordy slides when you do live presentations, consider creating a second deck for use on Slideshare, so that your presentation makes sense without your narration. Avoid boring bullet points!
  2. Or, consider adding an audio track on Slideshare. Be sure to use a decent microphone to record your audio, something like the Blue Yeti. If you use your built-internal microphone or a cheap headset, lousy audio quality will degrade the image you’re trying to project
  3. Be sure to give your Slideshare presentation a name that uses keywords people would use in search. If your title is too clever, no one will find it
  4. Do be aware that the content of your slides is automatically transcribed, which will also boost your SEO
  5. Upload your presentation as a PDF, not as PPT or PPTx, especially if you use a proprietary font as I do
  6. Embed your Slideshare content in your blog, link to it on Twitter, and so on. In other words, be sure your followers know your content exists.

Are you having success with Slideshare? Please share your experience and tips in the comments.

 

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The Things We Carry: Share Your Everyday Tools for Success

by Marisa Wong on April 2, 2013

Each month?LinkedIn’s thought leaders?discuss a topic related to their professional lives and career development. This month they?shared their everyday tools for success:?Deepak Chopra?relies on Mybasis, Dreamweaver, and iPhone and an iPad.?Michael Skok?always carries a camera. And?Richard Branson?depends on his assistant, Helen. (50 more thought leaders share what they carry here.)

 

What tools do you use for success? Share them on SlideShare by April 19 for the opportunity to be featured on our homepage. Remember to tag your presentations ThingsICarry!

 

 

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SlideShare Comes to Germany!

by Marisa Wong on March 29, 2013

SlideShare ist seit jeher eine globale Ressource f?r professionelle Inhalte. Heute freuen wir uns, mitteilen zu k?nnen, dass die Website in Deutsch erscheint. Nun sind f?r deutschsprachige Mitglieder unserer Community nicht nur Pr?sentationen und Dokumente in Deutsch zug?nglich. Ihnen ist es viel leichter, andere Inhalte zu suchen sowie ihre eigene hochzuladen.

SlideShare now has a site in?German! Native-speaking users can easily browse through — and upload — German- language presentations, documents and videos. SlideShare also has a site ?in?French.?Stay tuned for more localized language sites from SlideShare.

 

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5 Tips for Turning SlideShare Into a Lead-Generating Machine

by Guest Author on March 28, 2013

Guest blog contributor?Jason Miller?knows the ins and outs of marketing: He?is the social media strategist at?Marketo,?responsible for spearheading the company’s social media efforts by increasing engagement, optimizing for?lead generation?–?and ultimately driving revenue.?He is also?a regular contributor to the?Modern B2B Marketing Blog. When it comes to marrying his social media chomps with his marketing skills, he turns to SlideShare. Miller shares how he uses SlideShare as a powerful tool to leverage leads:

The rise of visual content marketing is forcing marketers everywhere to re-evaluate their overall strategy. No longer can a marketing professional rely solely on white papers and blog posts to get their message to prospective buyers and customers. It’s now vital to?include a visual element across all marketing campaigns.

SlideShare?is an essential part of any successful content marketing strategy for many businesses. It’s much more than just a place to upload your webinar slides, it’s a powerful social community with a reported?60 million monthly unique visitors.

Here are 10 tips that can help you take advantage of this trend in visual marketing and?turn SlideShare into a lead generating machine for your business.

#1: Base Your Presentation on a Topic on Which You are an Expert

The goal of content is to?establish yourself as an expert in your field. SlideShare empowers the modern marketer to do this using a highly consumable visual element. The idea here is to?focus on creating SlideShare content that is relevant to your target audience.

But you should also try to push the boundaries a bit. Look for?new content topics?that you can tie back to your expertise. This is a great way to?broaden the reach of your content?and pull in new prospects on their journey to finding a solution to their problem. Below is a great example of this from mobile app developer?Kinvey.

Of course Kinvey has SlideShare content around their core topic of mobile apps. But they also create content that pushes beyond their initial audience, and this greatly expands their overall reach on SlideShare.

#2: Your Title Slide is Your Headline

Just as with any form of content marketing, you have only a brief moment to catch someone’s attention in the insanely fast-paced world of social.

Make sure the first slide of your presentation is easy to read and well-designed. Doing so will give your SlideShare presentation a much better chance of garnering views, as the topic is now reinforced as your title slide.

Pull in readers with the headline and keep them clicking through with the content.

#3: Optimize Each Presentation for Search Engine Optimization

In some cases, creating presentations that rank for certain keywords can be much easier to get than a good ranking for a post on your blog.

It’s important to?include keyword-rich titles, descriptions and tags?to give your presentations a fighting chance in the world of search engines, as well as inside the?SlideShare search results.

include keyword rich titles

Make sure you spend time writing strong titles and descriptions?with these search engine optimization factors in mind. The fact that your SlideShare presentation is easily embedded into other sites also drives SEO results. Each time someone embeds your presentation it serves as an inbound link.

#4: Integrate Your Presentations Across Multiple Channels

SlideShare is especially useful across the social sphere because it renders easily within a blog, landing page and Twitter. This allows you to keep your audience engaged without having to leave their platform of choice for consuming your content.

One presentation can be the core content piece to an entire campaign as seen below.

embed on blogs

In this example, the SlideShare presentation has been integrated and embedded across a company blog, a specific landing page and social platforms. You’ll want to make sure you?embed your SlideShare presentations across multiple platforms?to get the most out of your visual marketing.

#5: Create Your Promotion Strategy before Publishing Your Presentation

Making an initial splash and gaining traction with a new presentation on SlideShare can be challenging.?Make sure you have a promotion strategy in place before you upload. Doing so will give you a much better chance for making the coveted front page of SlideShare and gaining “Hot on…” status.

hot on social channels

Before you push that Publish button, check with the rest of your marketing team to see if there is any way they can utilize your presentation in their campaigns.?Look for all of the opportunities available to you to promote your SlideShare presentation?as it publishes. Then?make sure you have a social plan to drive shares and likes?in order to make the biggest impact possible upon posting.?The more shares your presentation receives at a given time, the more likely it is to showcase on the main page of SlideShare.

Want more advice on generating leads on SlideShare? Read five more tips on Social Media Examiner. Read more from Jason Miller here.

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4 SlideShare Tips Inspired By Steve Jobs

by Lindsey Kirchoff on March 25, 2013

Apple fan or not, you can’t deny that Steve Jobs was a legendary presenter. Those who had the opportunity to witness his famous keynotes referred to his unique presentation style as “Stevenotes.” What made Jobs’ speeches so special that they warranted a nickname?

Jobs “transformed the typical, dull, technical, plodding slideshow into a theatrical event complete with heroes, villains, a supporting cast, and stunning backdrops. People who witness a Steve Jobs presentation for the first time describe it as an extraordinary experience,” writes?Carmine Gallo in his book?The Presentation Secrets of Steve Jobs.

Indeed, we here at HubSpot were so inspired by this notion of storytelling and presenting that we created a SlideShare presentation and?blog post?condensing the presenting wisdom of Jobs and other remarkable modern-day speakers.

These tips are great for live presentations — but with SlideShare, a story doesn’t have to be presented in person to spark and start a wildfire discuss in the industry. In fact, our deck on?speechmaking lessons from Steve Jobs and other captivating presenters?hit 179,000 views in less than a week without anyone presenting it in person. (It’s now been viewed more than 274,000 times!)

How do you translate some of these speechmaking tips to a slide-only medium? Here are some presentation secrets for creating a ‘Stevenote’-style SlideShare. Note: these tips are abbreviated and adapted from a full-length article on HubSpot’s blog.

TIP #1: START WITH PAPER, NOT SLIDESHARE. Don’t sell yourself short by jumping head-first into SlideShare before planning out your story. Take the time to thoughtfully craft your story on paper before you even think about creating a single slide. That extra step separates the great from average presentations.

TIP #2: TELL YOUR SLIDESHARE STORY IN 3 ACTS. Most presentations start with who you are, what your company/product does, and why you should buy. Boring! Just like a story is composed of a setup, confrontation and resolution, Jobs favored a three-part WHY> HOW>WHAT progression. He framed his presentations on 1) why the listener should care, 2) how the product would better the listener’s life and 3) what action the listener should take. Isn’t that format much more interesting, viewable and sharable?

TIP #3: A PICTURE IS WORTH 1,000 WORDS. It’s a fact–the human brain absorbs pictures better than words. We process visual information 60,000x faster than text. Science calls this the Picture Superiority Effect and there’s lots of data to back it up. When creating a SlideShare, use images over words as much as possible.

TIP #4: DITCH THE BULLET POINTS ON YOUR SLIDES. Speaking of eliminating words, it’s time to ditch the bullet points. Steve Jobs NEVER used bullets on his slides, even ones that listed product features. In his ebook Really Bad PowerPoint, Seth Godin wrote, “The minute you put bullet points on the screen, you are announcing ‘write this down, but don’t really pay attention to it now.’ People don’t take notes at the opera.” Get rid of those bullet points; you don’t need them. Instead, focus on choosing the important words and pairing them with powerful images. The best SlideShares make one point per slide with a tweet-length headline.

For the full list of presentation tips inspired by Steve Jobs and other modern presenters, please visit the original article on the HubSpot blog.

What are some of the best tips you’ve used for creating remarkable SlideShares?

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Lindsey Kirchoff is a content creator at marketing software company HubSpot. When she’s not at her dream job writing about inbound marketing, she also discusses millennial/GenY marketing on her personal website. Her writing has been featured in the LA Times and LinkedIn’s blog. Find her on Twitter @LindseyKirchoff.

 

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What’s Cooking in Our Labs: SlideShare HandsFree!

by Marisa Wong on March 19, 2013

Clicking through presentations can be cumbersome, especially when you’re talking through them with a live audience at hand. You have to find the right key on your keyboard, or move your mouse to the correct button, often halting the flow of your speech. What if you could just flick your finger in the air, indicating movement to the next page?

Our engineers are on it. We figured if you could play motion-sensing tennis on the Nintendo Wii, couldn’t you at least flip thought SlideShare presentations with the wave of a hand? Here’s a preview of what we’re working on:

And here’s what the engineer himself, Shirsendu Karmakar, had to say about developing it (yes, he’s pretty cool!):
If you have used/seen?flutter,?you wish you could use it on websites too. A few days back, I saw an interesting Chrome Experiment. My initial reaction: SlideShare “Minority Report” style! I started working on something similar for SlideShare. After an hour or so, with JavaScript as my weapon and some simple techniques and approximations, SlideShare presentations were gestures ready. It took me around 30 lines to code to make SlideShare work via my gestures.
Whats happening behind the scenes.

  • webRTC has made it possible to access the web camera directly from the browser. No Flash required!
  • A image is snapped at regular intervals.
  • HTML5 canvas is used to draw the current image.
  • The movement delta = The difference between the last image and the current image is calculated.
  • Depending on the value of delta, we try to detect which movement was done. Currently only for basic movements are supported: left, right, top, bottom.
  • Each of the directions are mapped with the SlideShare’s player API functions. Whenever, a movement is detected successfully, the player executes the mapped action.

What are other features you’d like to see us develop in SlideShare Labs?

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Top Presentations From SXSW 2013

March 14, 2013

Gaming, films, music and, of course, tech — yep, it’s that time of the year again when all things creative converge at the annual South by Southwest festival in Austin. Thousands of speakers have been presenting on topics ranging from creating a company people love to social storytelling,?managing social media for nonprofits?and Etsy’s business strategy [...]

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SlideShare Content Ads on LinkedIn

March 12, 2013

Guest Post by?Aviad Pinkovezky?on the new SlideShare Content Ads that provide a paid option for gaining targeted engagement and sales leads with rich SlideShare content.?With the new content ads, SlideShare & LinkedIn provide a strong set of earned, owned and paid options for social content marketing. Brands have a new opportunity to share content with [...]

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