It would, imho, be appropriate for users to ask Google what their plans are for Feedburner.

It seems that shutting down that service is even more problematic than the shutdown of Google Reader.

Why? Because it effects everyone who uses RSS, even people who don't use Google products.

There's a real opportunity to do this transition more carefully than the diaspora from Reader.

 4/29/2013; 12:54:53 PM.

Watching this Chris Dixon interview this morning helped me appreciate that Google Glass has real-world non-trivial applications.

Examples:

1. A teacher giving a lecture while drawing a diagram on whiteboard.

2. As a teleprompter for a person giving a speech.

3. A doctor reviewing test results while examining a patient.

4. An architect looking at designs on a site visit.

5. Watching your heart rate while riding a bike.

6. Sign-language interpreter for a real-time meeting.

7. In general, as a heads-up display for jobs that require use of your hands and access to information, at the same time.

Honestly, I had not thought of these applications until Dixon explained.

And of course there are trivial applications, like watching Green Acres while pretending to pay attention to someone talking. ;-)

 4/29/2013; 12:13:24 PM.

I was writing a comment in response to a comment from Hanan Cohen, and decided to make it a post. It was getting so long, and said stuff that I wanted to say more prominently.

Hanan said that Word had outlining in the late 80s, and they never took it out. So we should look out for users of that outliner as people who might like Fargo. But I don't look for any magic there, because their idea of outlining and ours are not the same thing.

What they called outlining was more like outline formatting. Putting Roman numerals on the top sections, capital letters on the first level. Numbers on the second and so on.

Word is a word processor. Its primary function is writing-for-printing. The choices the designers made make it a relatively strong formatter and a weak organizer.

Conversely, we can put formatting capabilities into an outliner, but it would behave like an outliner, not a word processor. We fully explored this with MORE, the users loved it, but they still needed to export to Word or Pagemaker if print formatting was important.

Word is a production tool -- good for annual reports, formal papers, stories, books. Fargo is an organizing tool, good for lists, project plans, narrating your work, presentations, team communication. You could organize a conference with an outliner. The slides would naturally be composed wiht an outliner.

An outliner is designed for editing structure more than it is for editing text. The text is sort of "along for the ride." Or you could see an outliner as text-on-rails. Outliner text is always ready to move, with a single mouse gesture or keystroke. You enter text into an outliner so you can move it around, like stick-up notes on a whiteboard.

The reason a program has to be either a word processor or an outliner is this: There's only one keyboard, and one set of mouse gestures. The identity of a product is determined by choices made by the designer. Word processors are good at selecting words, sentences and paragraphs. Outliners select headlines and all their subs. Shift-click in the two apps do vastly different things, yet in both cases they are "extending the selection." Even the data structures used by the programs are different. Yet superficially they look similar.

Some great software designers were fooled by this in the first go-around. Probably the guys who did Word thought at first that they were equalling our outliner, but I guess over time they realized what we learned too. That you need to know what your product is supposed to do before you make those choices. Otherwise it ends up as a confusing unusable mess. That's why Lotus 1-2-3 was a magical product, and Symphony, that confronted this problem head-on and didn't solve it (because it doesn't have a solution) never had 1-2-3's balance and sharp-edge feel. Symphony was mush, 1-2-3 was fine.

People who used an outliner were never satisfied with what the word processors called outlining. Ultimately that's how you tell what you got. When you sit a person down in front of the keyboard, does magic happen?

BTW, this is great. When I was selling outliners in the 80s there were no blogs, so I couldn't comment on how the various categories of software were handled by reviewers. Now the conversation can be multi-dimensional and lots of learning can happen quickly. Hope! :-)

 4/28/2013; 8:21:01 AM.

This post was written quickly.

It was an interesting week to be in Boston, as in the Chinese proverb about living in interesting times. But not for the reasons people think.

I learned this last night, in a big way, at the Berkman Thursday meetup. We had about 15 people there, some original people from the old days, and some new people who totally fit in. Having new people there makes sense, because the Thursday group was like that. Every week we'd have a fair number of returning friends, and always a healthy number of newbies.

One man, whose name I didn't catch, said something that I found surprising at first. He said that the press got the story of Boston wrong. The people weren't cowering in fear in their houses as was reported on TV and on Twitter. That was a lie. I admit I found it irrational. Boston is probably about the size of Queens, in geography and in population. If someone was holed up in Astoria, people in Flushing probably wouldn't be too worried. It wouldn't make sense. It would be like worrying that you'd get hit by a bus on any given day. There are a lot of days when no one gets hit by a bus. And even so, the chances of you being that person, well, it's not a smart thing to spend a lot of time worrying about. (Though please, look first before you step out into a street!)

Everyone in the room who was from Boston immediately agreed, enthusiastically. They didn't like that they were being portrayed that way by the media. So we explored the actual story, what was really going on among the people of Boston. The answer was, they were working together to make their city safe. The city hadn't shut down on the Tuesday or Wednesday after the bombing. But on Thursday night, when the bombers were on the run, the police asked everyone to stay off the street. And the people did what they were asked to do, because that's what people do.

This goes back to one of the themes of my talk on Wednesday night at the Boston Globe. People feel a need to be part of the world they live in. Most of us feel like we're on the sidelines, spectators, consumers, eyeballs, credit card numbers, and that's not what we want. We want meaning. We want to make a contribution. We want do do good and have that good make a difference. If you look at what people actually do, not the stories you read in the paper or hear on CNN, this is obvious. The bombings not only worried people, for a short time when the scope of the danger was unknown, but people also saw the opportunity to get some of the precious stuff, meaning and relevance.

Why was this a theme of my talk at the Globe? Because the news industry has the ability to offer people exactly what they want, but they won't do it. Their view of the world is that we're out there and they're inside. They talk, we listen. They are relevant, their lives have meaning. The meaning of our lives is not important to them. As long as they view it that way, people will continue to be frustrated by them, as long as they pay any attention. And more and more they're chosing to not pay attention.

This week the people of Boston learned something about the press because they told a big lie not just about a handful of them, but all of them, collectively. This presents a unique opportunity for a whole city to wake up and take over. I suggested at dinner that the people of Boston buy the Boston Globe, and give it a new direction. You know a city the size of Boston could buy the Globe. And you know what, it's actually for sale. :-)

 4/26/2013; 8:19:44 AM.

I had a flash yesterday, after doing a series of demos of Fargo here in Boston on this trip and my last one in March. In several cases, the people were close to my own age, and were former users of MORE and ThinkTank. For these people I just needed to show how Fargo picked up on the ideas in those products and brought them into the technology world of 2013. But in a couple of cases, the people, smart and accomplished, had no idea what I was talking about, so I had to start from the beginning. Just like the old days, before outliners were a semi-major category. I don't mind doing this, I actually kind of like it -- but the engine is rusty. I haven't done this kind of selling in many years.

The conclusion I reached, in an email, trying to explain it to a friend (who is 47) is that if you're under 50 you probably came into computing after the outlining category began to fade. If you're over 50 and a techie, you probably remember at least knowing someone who was a fanatical outliner, whose arms would wave as they tried to explain what they were so excited about. As they spoke, little bits of saliva would drip from the corners of their mouths. Non-inductees of the Club of Outliner Fanatics would stare, not knowing what to make of it. But at least they knew what they were, if only by the reaction they provoked with their acolytes.

Now, there are companies, notably Omni and Eastgate, who have made a good living selling outliners, all along. I think that's because, while the category hasn't been growing as a percentage of computer use, it is growing in absolute terms, because so many more people use computers today than did in the late 80s and early 90s.

I have my work cut out for me. I have to explain Fargo to a couple of new generations who don't feel so new, being in their 20s, 30s and 40s. This is going to be fun. ;-)

BTW, my father, who would have been 84 this year, loved my outliners. So it's not just people in their 50s and 60s. Some of the people who could explain why this software is so great, are no longer with us. My dad would have absolutely flipped over Fargo. I think about that a lot. Wish I had done this work sooner so he could have seen it.

 4/26/2013; 7:43:14 AM.

My friend Anton Zuiker is our best tester. Anton is a really smart guy. And he's earnest. And doesn't give up. And he makes things break. Which is exactly what you look for in a tester. Because you want to find out about breakage as soon as you break something. Easier to fix then. And it helps make the software better sooner, which is what we're trying to do, all software developers.

Anyway, Anton wrote me an email this morning asking how to include an outline in another outline. I'm including the full text of his email below. I don't think he'll mind.

I'm on a train and couldn't think of a better place to answer his question than in a blog post, so here goes.

Headlines in outlines, sometimes called nodes, can have hidden attributes that tell software how to do special things with it. One of the things we can do is include an outline in another. Include is the right word.

The way you do that is to add a type attribute to the node. The value of the type attribute should be "include" -- leave out the quotes. It should have another attribute called "url" and its value is the address of the outline that's to be included. That's all there is to it.

Now, how to do that?

In Fargo, we have a command that lets you edit the attributes of any headline. It's called, unimaginatively, Edit Attributes, and it's in the outliner menu. So if I wanted to add an include node here, pointing to my states outline, I would edit its attributes like this:

The "created" attribute is automatically put there by Fargo, on every headline you create, so we can tell when it was created. It also gives each headline a unique identity, unless you manage to create two headlines in the same second (us programmer types are always thinking about things this way, they're called "edge" conditions, and every one of them eventually happens, it seems).

BTW, I've created such an include node here, as a sub of the headline you're reading right now, so you can see how an include node works.

I'm sure this is confusing at first. But if you try it out, ask questions, and do it again, eventually it'll make sense. You're learning a pretty cool computer science concept -- pointers. But it's really not that hard, once you understand it. ;-)

 4/24/2013; 3:16:37 PM.

This was written very quickly.

At the beginning of my blogging career, in 1994, I expressed doubt that PDAs would become general-purpose computers.

Randy Battat, then an exec at Motorola, rebutted that people used to say that about personal computers, and that I would come around. I never did, and I was more or less proven right. We're still struggling with mobile devices, trying to figure out what they're good at. One thing they are not, is being a general-purpose computer. The reason is simple. No keyboard. No way around that. Without a keyboard, they are good for reading and relatively short messages. They work well for text messaging and Twitter. I marvel at how some people can write full blog posts and emails with their tablets and phones. But I think that will continue to be something that only some people can do. I'm an excellent typist, but I have to use two index fingers on a virtual keyboard. There isn't room for both my hands.

Now to Google glasses. I want to put my stake in the ground. (And I know the product is called Google Glass, but I think they're glasses, so I'm inclined to describe the product my way, without using their brand name (and hence the lowercase G.))

I think they will make an excellent display device for the obvious reason that they're mounted in front of your eyes, the organ we use for vision. The idea of moving your fingers to the side of your head, of winking to take a picture, well I don't like that so much. I admit I might be a luddite here, and am going to keep my eyes and ears open for indications that I'm wrong. It happens, quite a bit when it comes to brand-new tech.

I think they could be a great part of a mobile computing platform. With more computing power and UI in my pocket, in the form of my smart phone, or in a big pocket, in the form of a tablet. They communicate over Bluetooth, and together form a more useful reading and communication device, but probably still not a very good writing tool. The idea that I would use glasses without tethering them to something more capable for finger-work, well that's what I thought was wrong with the PDA idea in 1994. It turns out, in 2013, for some people -- that the PDA of today can be used without tethering. But it doesn't have the same utility as the desktop computer I'm typing this blog post on. IMHO of course.

 4/24/2013; 11:53:59 AM.

Interesting question last night on Twitter from Daman Bahner. He asked how about rebooting Share Your OPML now that there's renewed interest in RSS. That requires a little explaining for people who are not familiar with the original service with that name.

First, OPML is used to exchange subscription lists between RSS aggregators. I'm the one who made this choice, because I thought it would be cool if people could edit their lists in our outliner (at UserLand) and OPML was the file format of the editor. All our competitors wanted to make it easy for our users to switch to their products, and Radio was the product that got all this RSS stuff going with users, so it became an instant standard. And even though few people use Radio today, the choice of OPML is still with us.

If anyone writes a book about how standards really are developed, the way OPML became the standard for subscription lists would make an excellent counterpoint to the theory that all standards come from deliberative bodies of warring BigCo's.

Share Your OPML took advantage of the standard. I asked the readers of my blog to upload their OPML files to a server I wrote at share.opml.org. It was later rewritten by Andrew Grumet and then Dan MacTough. That version is visible today through the Internet Archive.

The reason it became popular? Because everyone who mattered in the RSS world of that day read Scripting News, and I beat the drum relentlessly and without shame for Share Your OPML, an idea I totally wanted to see happen. ;-)

How it worked...

When you uploaded your OPML, we added the info to a database.

From that we produced a top 100 list of feeds.

We ran an aggregator of the top 100, sort of an early version of TechMeme.

We kept a list of the most prolific subscribers.

You could find out who subscribes to a given feed (including your own).

And most important, it would make recommendations, based on the feeds you're following, suggesting feeds that "people like you" also follow. It was very good at this. (Can't show you this page because archive.org wasn't a member, and this was a members-only feature.)

We also had a blog, of course.

You can get an idea of how it works by clicking around the archive. That was the best thing about it. You could lose a lot of time just clicking around and seeing what was related to what.

We had to take it off the air because it was getting too popular and it was a labor of love, not a for-profit business, although it would have made an excellent for-profit business. I wanted to, but failed at finding a programmer to work with me on it. It wasn't the kind of project I wanted to take on by myself.

Anyway -- today it would still be a good idea, but now I have a startup that's keeping me busy.

Daman Bahner asked me about this on Twitter last night, and I asked him to put up a blog post explaining the idea. And that motivated me to write about it myself. Maybe we can fund this as a community thing. Might be a fun way to do it. Share your ideas, if you find this interesting.

PS: I'm meeting with an old VC friend in Boston later this week. I'm going to suggest they kick in some money for labor-of-love tech projects. That's how a lot of the best ideas develop. What would they get in return? First right to invest in the projects. Seems like a no-brainer (a term VCs like to use a lot). :-)

PPS: I've often wondered if any tech investors read my blog. If you are one, leave a comment, or send me an email. dave dot winer at gmail dot com. I'm interested in knowing if we have any money in our community.

 4/24/2013; 9:32:15 AM.

The problem:

1. I have an iPad LTE.

2. When I was at the Knicks game on Sunday, I wanted to send some pictures to friends, but the iPad said I maxed out my data plan.

3. I haven't used it once this month. How could that be.

4. Then I remembered. My credit cards expire in May. Maybe that's it.

5. When I got home I checked on the iPad, and sure enough, that was the problem.

6. I enter the new credit card info, and re-entered my address, as it required me to do, even though the address was the same as last time.

7. Invalid address.

8. Every way I tried to enter the address it objected. I did this for about ten minutes. I thought I would take care of this during halftime of the Nets/Bulls game. We were already well into the third quarter.

9. I decided to call the company and ask if they could just take the credit card info over the phone. After waiting on hold, I was told no, they couldn't do that.

10. The very nice person said she understood why I was so frustrated (I didn't say I was), and called me by my first name even though I asked her not to.

11. Enter it again, she said. This time it will work. Optimist!

12. I entered it again. It did not work. It's worth mentioning that every time I try, I have to enter my email address and password, the iPad doesn't offer to remember these for me. A lot of hunting and pecking. We repeat this three times. No go. She has no advice to offer, but she is willing to escalate it.

13. Her boss comes on the line, Frankie, who of course understands why I am so upset (this is a script they hired a psychiatrist consultant for) and said I should just enter the information again and this time it will work. I said I was unwilling to do this. He asked is there anything else he could help me with.

So you want to know the answer?

You have to type the address exactly as it appears in the credit card company account. No variance, not even whitespace. It's not case sensitive (lucky thing because the iPad determines the case and it doesn't agree with my bank's) but otherwise you have to type it literally exactly as they have it. Once I did that, after learning this on an Apple support discussion board, the request went through.

Now tell me something -- why didn't the Verizon people know this? They should hire a systems person not a psychiatrist. Instead of trying to sooth understandably frustrated customers, they should make happy customers, or at least not insanely unhappy customers. Or they could teach their people how to use Google.

Anytime you have to do business with one of these companies you're in for a lot of trouble, that's for sure.

PS: Apple would like to get in on the Crazy Huge Company game. Look at this dialog that just popped up out of nowhere.

 4/23/2013; 6:11:00 PM.

We've gotten a lot of feedback on the initial user experience for Fargo, and decided to take another look at it. The result is a new intro dialog. Screen shot below.

The actual dialog is a little bigger, the full image is scaled to fit into the web page.

Let me know what you think of it...

Dave

PS: This is deployed in Fargo 0.51.

PPS: As I was writing this I was thinking of the Matrix. Clicking on the Dropbox button is like taking the red pill. Clicking on More Info is the blue pill. :-)

 4/23/2013; 1:05:40 PM.

In the early days of the web, I remember (vaguely) marveling at the idea that I could put software in a machine that had a persistent connection and have it be accessible anywhere. This was great until I created something that became moderately popular and learned the wonders of scaling. And then I learned about ISPs who don't react well to outages. After all that it didn't seem so magical.

Today, almost 20 years later, we've pivoted to a new architecture and it's got me puzzled again, at times, looking one way then another trying to find the app, and not getting it right at first -- even though I wrote the app myself. Here's what's weird.

1. Because JavaScript has become such a powerful language that performs so well, you can literally put the code for an app in a web page. To install the app just visit the page. To update the app, reload. Amazingly simple.

2. But those apps have limited ability to store stuff. Little Outliner proved that even though there are limits, you can still create something useful that runs in the page, with absolutely nothing else. Every computer that runs a modern browser has decided that each virtual "site" can have a few megabytes of storage. That might not be a lot for movies or audio, but for outlines, it's plenty.

3. Enter Dropbox, and presumably Microsoft SkyDrive, Box.net and Google Drive as well, with APIs that add another dimension to what a modern web app can do. Now instead of a few megs of storage that can only be accessed locally, and can't be moved between computers, these services offer gigabytes of storage, and infinite mobility. The data moves as fluidly as the web itself. This coupled with in-browser JavaScript is enough to make a full-blown computer. The UI is handled by HTML. Logic by JS, and storage by the Box-Drives.

A user asked if Fargo could write to the local sub-folder of Dropbox even if he didn't have a net connection. I actually had to think for a moment. No, it can't. Think of the circuitous route the data goes through just to end up right back where it started. And think about all the efforts to sandbox web apps so they couldn't get at the local hard drive. That barrier is gone. Now we have to trust the Box-Drive folks to make sure the sandboxes they maintain are really solid. So far they seem to meet the challenge.

But we are, once again, in a strange new world. Maybe there are ways it will get weary and will break. But if there are, we don't know what they are yet. And for now, it's just a mysterious kind of fun. The gee-whiz factor is high again. ;-)

 4/22/2013; 5:21:58 PM.

I love that WordPress and Tumblr have APIs.

However, I wish their APIs were callable directly from JavaScript running in the browser.

As it stands now, unless I'm missing something, if I want to connect to either service from an app running in the browser, I have to run a proxy server that does nothing more than act as a gateway between my browser-based app and their server.

It would be incredibly helpful if they ran that endpoint. They already have to run a server since their apps are entirely server-based.

We're trying to keep server load to a minimum in Fargo. It's one thing to deploy a server that provides some visible functionality for users, but this is just getting around a limit in the browser.

Over time, more functionality can migrate to the "edge" computer. Smoothing out and optimizing the interface between the browser and the server will help move that process along.

Update: It looks like Tumblr has what we're looking for!

 4/19/2013; 10:16:18 AM.

Fargo is announced and shipping. You can use it. You can see what I've been working on.

Some people have expressed surprise that I'm still programming. Yes I am.

I had an idea for what I wanted to do when I was 22, and I've pretty much stuck with it. I've had a few detours and setbacks. Some pretty big setbacks. But I kept going. I've always been straight about it. I guess a lot of people didn't believe me. I could tell. And it doesn't feel good, when people -- especially friends -- humor you. Sort of like "isn't it cute the old dude thinks he's a developer." One of the things that comes with age is patience, with stupidity. :-)

I am 57 and I am a programmer, the same way Martin Scorcese is 70 and is a movie director. Or Ron Howard is 59, and Rob Reiner is 66. And that's just film. It's not unusual for people who decided in their teens or twenties that they were going to be creative in a certain field to stay with it through their lives. I heard an interview recently with Austrian actor Christoph Waltz (56), that he considered at a low point in his career possibly being creative in some other area -- painting, or music -- but realized he'd have to put in another 20 years to get started, and when you get going with a career, you know how important the head-start is.

I didn't get into programming because I saw it as a way to get wealthy, although I have made enough money to be financially independent. But there's a catch. I was financially independent when I was broke too. If you've chosen a creative path, or more likely if you're compelled by it, or obsessed, or posessed even -- well, it's not about money. It's about expression. It's about bringing change to the world, it's about being the change. This is not a cliche for me because I've always made tools that were first and foremost designed to help me express.

At 57, yes, probably most of my creative years are behind me. But the best ones are right here and now.

Why am I so productive again? Because I've hooked up with an excellent programming partner. Every day I revel at how good this guy is. He's 28. Not better than I am, and I am not better than him. We are different, and part of the difference is age. Fargo is very much a product of two generations. This is hardly unprecedented, in most creative areas it's the most common thing. Hitchcock worked with young writers and actors, editors, designers. If you want to take a long-term view of an art, you have to have cross-generational sharing. Otherwise you never get anywhere. Yet of course the prevailing wisdom in tech says there's nothing there. That's part of the reason our ship is sailing in circles. :-)

I did my work on blogging and RSS in my 40s. Before that I worked on outlining in my 20s and 30s. Programming languages and databases all throughout. But my real work has been myself. Developing a base of experience that can't come any other way other than by living a creative life.

So if you think creativity in programming is only for the very young, you're thinking about it wrong. I suspect you're probably not yourself a programmer. Yes, some arts and sports do thrive off the youth of their participants, but there's Carmelo Anthony and there's Coach Woodson. Walt Frazier and Red Holtzman. Want to be inspired? Go see Any Given Sunday. That's what I'm talking about.

 4/18/2013; 3:15:41 PM.

Good morning!

When we started our new company, Small Picture, late last year, we set out to create the most powerful editing environment running entirely within a web browser.

We believed that HTML 5 is actually a richer environment that the desktop, because of its ability to network. With JavaScript, we could do everything we formerly did on the desktop. And you can install this software simply by visiting a web page.

But we didn't stop there. We hooked into Dropbox, the deeply transformative and open networked storage environment. Users don't have to export their data. No lock-in here. It's all sitting in a folder on their desktop (and tablet, smartphone, desktop, server, you name it).

Today, we're ready to unveil the full vision. It runs in any HTML 5-compatible browser, including Safari, Chrome, Internet Explorer 10, or Firefox.

The name of our new product is Fargo.

http://fargo.io/

And if you're still here, and reading, thank you. :-)

Here are the bullet points:

1. Fargo is a rich, networked text outliner.

2. You can use it as a notepad, todo list, to organize projects, narrate your work, for presentations, brainstorming, design, programming, specs. Investors use Fargo to organize deals, lawyers for cases, educators for course outlines, project leaders to organize the work of team members.

3. Fargo is deceptively simple. You edit documents within documents, nesting them and organizing to as many levels as you need. Reorganize structures with a single gesture. Expand to see the detail or zoom out to see the big picture.

4. Dropbox is brilliant and transformative. Coupled with the deep power of Fargo, you get a profoundly powerful work environment that goes everywhere.

5. You can share outlines with friends and co-workers, or publicly.

There's lots more info on the site, but most important -- please try the software. It's right there in your browser.

http://fargo.io/

This is the beginning of a journey. We plan to hook Fargo into everything. And because it uses an open document format, OPML, other developers can hook into the idea flow of Fargo users. The possibilities are endless.

If you've made it this far, thank you so much for your interest and please let me know if there are any questions, feature requests, etc.

Dave Winer, co-founder
Small Picture, Inc.

 4/17/2013; 8:30:52 AM.

We had planned to introduce a new product yesterday, around the time of the tragic explosions in Boston. Of course we postponed the announcement. I'm sure marketers all over the country faced a similar decision, and today are evaluating what to do.

The best approach to us seems to wait a couple of days and see where we're at.

However, in the meantime, we have users waiting for the new stuff. So we decided to quietly give our closest users and friends a chance to preview the product, report on any problems, and in the meantime we can fix bugs and prepare for a formal announcement later this week.

So, without fanfare: http://fargo.io/ is the new outliner from Small Picture.

In the right margin of the app are links to docs and a press guide.

If you have questions, you can post them here or on the Q&A; page for the product, or on the support mail list.

We'll be back with more news later in the week.

 4/16/2013; 10:16:01 AM.

When I got back to work at 3:46PM this afternoon, I got a message from Kyle after checking in: "Assume you saw the news."

What.

The change in body chemistry was palpable. I assume this is a moment I'm going to remember.

I had not seen the news.

I went to Twitter, but not before imagining what might have happened. I formed a theory. North Korea had destroyed a Japanese city. Or maybe an American city. We're on the verge of World War III.

I found out quickly. Twitter is good for that.

I went back and said: "Wow that was some strong medicine."

The imagination is a powerful machine.

 4/15/2013; 9:47:08 PM.

Jeff Jarvis loves whiteboards.

I never want to say an idea guy like Jeff is wrong.

Rather -- there's a tool that could make that kind of work much easier, faster, and get better results. It's called an outliner. I happen to make one.

http://littleoutliner.com/

Perfect use-case.

For an idea guy, an author, an outliner is like a spreadsheet for an accountant.

 4/15/2013; 10:40:25 AM.

Someday a VC is going to invest in a startup that:

1. Employs a fleet of Glass-wearing unemployed 20-somethings in major cities.

2. Like TaskRabbit, you can rent these people on an hourly basis.

3. They will go where you tell them to, and look at what you want them to look at.

4. Public places only. Places where no one has a reasonable expectation of privacy.

5. You will be able to watch the world through their eyes.

Lots of applications! The innocent-looking Glass-wearing hipster is spying for your wife or husband. Or your ex. Or your boss. The IRS. :-)

 4/15/2013; 9:00:09 AM.

I love football metaphors.

Visualize this...

The quarterback pulls back to pass, the defenders rush in, the offensive line holds them back.

Receivers go long, when all of a sudden the defenders turn around and race back to the line of scrimmage.

The quarterback stands there for a moment, shrugs his shoulders and lobs a bomb to one of the receivers, who catches it and trots into the end-zone.

Fans are agape, chins drop, eyes widen. Huh? What? Is that football?

I see the same thing happening in online news.

The publishers have fallen in love with paywalls. That's like the defenders retreating back to the line of scrimmage. The quarterback is Twitter. Gradually supporting new media types, bringing in the talent that used to populate television and print with their imagery, songs, athletiticsm, drama, looks, humor, celebrity. The raw materials of media.

 4/14/2013; 11:28:57 AM.

Two lovable TV commercial campaigns.

1. The GEICO pig.

2. American Airlines hires Don Draper.

They're both playing games with the fourth wall. They're including the viewer in on a joke that the humans don't get.

The pig knows he's a pig, and of course so do we. But the humans, flight attendants, a girlfriend, a cop, don't seem to get it.

Jon Hamm explains first class to us exactly the way Don Draper explained the Carousel to Kodak. It's amazing to be pitched a real airline by a fictitious character, and one as compelling as Draper. And it's an account the character wanted to close! A big airline. Oh the humanity.

I love being involved in the commercialism. I love that kind of art. Great stuff.

 4/11/2013; 11:54:55 PM.

Little Outliner v0.42 is up.

The main new feature in this release is the ability to import outlines from Workflowy, a popular browser-based outliner.

It would be simpler if they supported OPML import and export, as our outliners do, but you take what you get. The users want to go back and forth, so let's make it as easy as possible.

Here's how you do it.

1. In Workflowy, get the section of the outline that you want to export on screen.

2. Hover with the mouse just to the left of the main headline and nudge the mouse down to reveal the full menu, and click on the Export command. (Screen shot.)

3. A dialog appears containing the exported text. Be sure to click on the Plain text option. (Screen shot.)

4. Copy all the text, then go to Little Outliner. Position the cursor where you want the text to go, and Paste. (Screen shot.)

 4/11/2013; 11:07:52 PM.

We've been trying some experiments liveblogging with the outliner.

For now, I think outlining doesn't add much to liveblogging. But there is an area where I am pretty sure outlining makes a big difference in a group setting, because we've done it -- in meetings.

You can try it with one other person looking over your shoulder while you outline a project you're doing together. For example, imagine you're buying a house with your spouse. Start by listing all the things you want and don't want in a house. As you list your ideas, the other person will get some too, you add them to the outline.

Pause for a moment and group them.

Start listing neighborhoods.

How much money you want to spend.

How many bedrooms. A yard? A nice view? Schools? Close to public transit?

Jump around. If your partner has an idea in one category when you're in the other, just do what they ask. It's about being fluid with your thinking.

Pretty quickly you start using the outline to organize the problem. It becomes a shared space between the two of you, and it really doesn't matter who is at the keyboard, who controls the mouse. The ideas come from both of you.

The same idea works in a larger context if you can project the outline on a screen.

It can have magical results in organizing a project that has resisted organization.

Don't make a big deal about using the outline at first. It's just being projected, maybe one or two people will start looking at it while you type. Then someone says "Move this item under the other category." They have trouble explaining so they get up and show you. Do what they ask you to do. Now they're controlling the outline by pointing to the projected image of it.

Sometimes the power of technology is less important than the communication between two human beings.

This process was possible 25 years ago. I know because we did it back then.

Give it a try.

 4/11/2013; 4:41:03 PM.

I had lunch a couple of weeks ago with Josh Marshall of Talking Points Memo. They're just three stops south of me on the A train. We should do this more often, political bloggers and tech bloggers getting together to share a meal and talk about what's possible.

At one point in the conversation Josh asked me what new technology they should be looking at. I didn't hesitate -- I had an answer prepared. This is what I suggested.

1. Let's ask your readers for their OPML subscription lists.

2. Read the lists into a database and rank the feeds, figure out which are the most popular.

3. Then let's start a river with those feeds. Let it run for a few days so all the feeds update a few times, and see what we've got. My bet is that we'll have a pretty fantastic and totally unique news service.

4. Give it some space on TPM and let it live and breathe. We'll all read this river, and get ideas for more feeds to add to it. You'll learn about other, smaller, political blogs, and they'll get exposure to a wider audience. Win-win. (You'll also run links to stories from Politico and Buzzfeed, so oddly it'll be the place people come to find out what's new on your competitors' sites.)

5. Make deals with them Josh. Ask them if they want to run some TPM ads. Share revenue.

This is a way to build community in new directions. Encourage people to step out from the discussion boards and start their own pubs. It would instantly make TPM the technology leader in the political blogosphere.

I promised I would write it up so that the idea could be presented to those people in their community who are RSS-savvy.

This is something I talk about all the time with news people who will listen. You never should have let Google own the news distribution system. But now that they're evacuating, hurry up and fill the void, before another tech giant owns the space. News publishing is something news publishers should at least have a say in.

Also see my pitch for River of News. We need some updated technology here. My River2 software can be a start, but we've figured out how to do it more efficiently since then, with JavaScript and JSON. I don't have the bandwidth now to do the development, at least not at this time, with Small Picture actively shipping new products. So there's an opportunity here for techies as well.

 4/11/2013; 8:07:32 AM.

I know most of the developers working on replacing Google Reader are doing just that -- creating products and services that do more or less exactly what Google Reader does.

But there is another kind of aggregator, river of news, and its needs are pretty simple, compared to the Google Reader approach which requires synchronization among different clients. If I had the time here's the software I would write.

A feed scanner that accepts OPML subscription lists and generates river.js files.

This is the core of a River of News aggregator. It doesn't say how to display it, but there's an excellent jQuery app that does this, written by a group of developers led by Nicolas Gallagher. And it also leaves subscription management to other tools.

It would be great if this core feed engine could easily be deployed in an EC2 instance and very lean so it could scan lots of feeds for lots of users.

It would be really nice to have this simple problem solved once and for all. And it's relatively simple compared to the problems of synching.

For some reason this isn't being discussed. It should be. River of News may not be the only way to read RSS-based news, but it's a good way. And for some people such as myself, it's the only one we need.

 4/11/2013; 8:00:32 AM.

Good morning and welcome to your Daily Tease of what's coming soon from your friends at Small Picture (i.e. Kyle and myself).

We've been working on Little Outliner's big bro. We're getting close.

The big thing in this release, other than the ability to edit more than one outline at a time, is that your files reside in a folder in your Dropbox. This gives us the ubiquity we seek for our simple idea outliner, note-taker, todo list, project organizer.

As we've gotten deeper into this project we've realized more and more that it's the right move. It makes all kinds of things possible. :-)

I expect I'll talk a bit about this in the Thunderdome chat I'm doing later today, so I wanted the readers of my blog to hear it first.

 4/10/2013; 11:23:36 AM.