Collaborative Thinking

Design Considerations For Enterprise Social Networks: Identity, Graphs, Streams & Social Objects

I've submitted a proposal for the Enterprise 2.0 conference in Boston. Feedback appreciated on the session and if it's worthwhile, indicate so with a "thumbs up". Thanks...

http://boston2012.e2conf.spigit.com/Page/ViewIdea?ideaid=5069

 

Towards A More Participatory Culture: Enterprise Q&A;

In October of 2011, AIIM (the Association for Information & Imaging Management, a non-profit research, community and educational association), published a survey-based report that examined social business and Enterprise 2.0 trends. I had the good fortune to hear about the results first-hand when I co-presented with AIIM’s President, John Mancini, on a social networking panel at the Gilbane Conference held in Boston last November. John summarized the work and results of the study. One of the more interesting data points and trending analysis I found intriguing was a growing interest in a class of social application AIIM refers to as “Enterprise Q&A”.  Historically, when people ask what the common application use case scenarios are for E2.0, the most frequently cited examples have been: expertise location, online communities, and ideation (innovation).

Why the growing interesting in Q&A applications? Perhaps because it’s a pain point all of us ? from front-line worker to senior executive ? can relate to in our everyday work experience. All of us can recall situations when we’ve had a question about something and have not been able to find an answer through the information and contacts at our disposal. We ask our colleagues. We send out e-mails. We might try discussion forums, knowledge-base applications, and of course ? search engines. However, even if we are fortunate enough to find the content, the information may not be presented in a fashion that addresses our need. Sometimes the “question” is not easily resolved by locating content related to the question. Often, what people are asking for (indirectly) when they pose a question is to have a conversation with someone to “make sense” out of that issue. Connecting co-workers via Enterprise Q&A enables people to reach consensus, collaborate on a response, and co-create a workaround. Beyond “answering the question”, this type of conversation allows participants to contribute personal experiences and share work practices that are not formally documented. Passing along the folklore, the unwritten context around a particular question can be a powerful means for people to learn in a social situation. The insight collectively gained can be more insightful to its participants than simply sending someone off to read a document or wiki.

Are We In A "Post E2.0 Era"?

I just read an interesting report from my ex-colleague Larry Cannel from Gartner ("The Post-2.0 Era: Social in the Context of My Work"). It was recently published under the Burton IT1 Research if you have access. My thoughts - not directly in response to Larry's report, just in general concerning Enterprise 2.0 (which is what came to mind as I read the document)...

Are We In The Post-2.0 Era? 

Yes. And No.

Missing Pieces: The Activity Stream Aggregator

Industry discussions on the value of activity streams have been going on for a few years. The concept is pretty straightforward. Social network sites (e.g., Facebook, Twitter, LinkedIn in the consumer space as well as many enterprise social software vendors) display a chronological list of human-readable content fragments that describe actions taken by people and applications. For example, in Facebook this capability is referred to as a News Stream. Typically, an activity stream lists status updates from the people in your social graph as well as from applications you have given permission to publish into your stream. That permission might be direct, or indirect (e.g., a “like” gesture results in a subscription subsequent updates).

Promised benefits are many. Some industry experts go as far as to claim that activity streams represent a new type of “inbox” that will replace e-mail. Other experts claim that activity streams enable work to be more “observable” enabling a new type of ambient intimacy (being able to safely watch from a distance without being directly involved in that activity). Industry strategists also position activity streams as an important mechanism for extending an individual’s social graph as well as a means people can leverage to mobile their social network connections (e.g., by posting a question into the activity stream). There is also an argument that activity streams represent a new type of “social presence” that extends presence concepts linked to unified communications (e.g., a person’s activity stream gives people a richer mental model of what someone is doing over time that presence indicators and status messages within IM clients). Activity streams are becoming an integral part of any discussion on the enterprise social graph. Mining the data store containing the sum of all activity stream items is being discussed as an opportunity for organizations to discover interesting work patterns.

What I’ve listed above is illustrative and not meant to be a finite list of possible benefits. What I’ve tried to point out though is that while there are real and significant affordances enabled by activity streams, there is some risk that as an industry, we are portraying activity streams as a panacea to whatever problem ails you as an organization. It also masks discussion of the key architectural component needed, the activity stream aggregator, which will help make the credible benefits of activity streams a reality.