In 2006, Andrew McAfee’s article on Enterprise 2.0, along with subsequent works, helped organizations think about how people use social software to more effectively share information and connect with one another. With an initial focus on tools (e.g., blogs, wikis), organizations undertaking “E2.0” initiatives began a long journey to improve the way employees build communities and collaborate on business activities. In parallel, early success stories highlighted the need for organizations to address cultural dynamics that often hinder these transformative efforts. While business objectives driving E2.0 projects were often “soft” (lacking measurable ROI), the intent generally could be aligned to overall needs to improve productivity, growth, and innovation. Today, the challenges of culture and metrics remain persistent issues for the industry, but there have also been two significant technology-oriented transitions that are worth noting as we look ahead to the upcoming Enterprise 2.0 conference in Boston this June:
- A shift from tools to platforms
- An expansion from platforms to ecosystems
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