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SimpleFeed - RSS Publishing and Feed Analytics for Marketing, eCommerce, Financial Services and Media & Publishing
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The Challenge of the Social Web


Customers once visited corporate websites to research products and form opinions about brands. Now, they are just as likely to discover a company on a friend's Facebook profile. They form opinions by searching tweets and connect with companies by subscribing to syndicated content. That means you need to reach customers through social networks and RSS feeds to succeed in today's real-time social web.

SimpleFeed: The Power to Win in Social Media Marketing


To make the social web as valuable as your website, you need to publish, manage and measure "off website" content in social and syndicated environments in an automated, scalable way. With SimpleFeed, you can capitalize on this opportunity by:
  • Connecting with customers and prospects. Automatically publish any web content based on business rules – including real-time search results – to RSS readers, social networks and syndicated environments.
  • Providing a consistent off website experience. Present your brand in your feeds and social content.
  • Analyzing your feeds and social content. Measure responses so you can increase content relevancy and develop best practices that drive real results.
 

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News

6/14/11    IRCE 2011 Report
Connecting with consumers on social media can boost search rankings
As search engines tweak their algorithms, social will likely play a bigger role in SEO.
6/1/11    WS Radio
How Social Media and RSS Improves Search Rankings
Get expert advice on content syndication and improving your search rankings through social media.
9/03/09    B to B Magazine
How RSS can complement e-mail marketing
RSS has emerged as a strong complementary tool for e-mail marketers, especially as more and more web content is repurposed in e-mail newsletters.
1/26/09    Red Herring
SimpleFeed Wins Red Herring 100 Award
Named One of the Most Promising Start-ups in the World.
10/28/08    MarketingRev.com
SimpleFeed V3: Marketing Via RSS Made Easy
"V3 adds some new and powerful innovations."
09/28/08    Information Today
SimpleFeed Helps Clients Boost the Value of RSS Feeds
"Here's a high-tech company that offers a solution for companies who want an effective way to reach their customers."
10/17/07    InternetNews
RSS Ad Response Tops E-mail
"At the Direct Marketing Association Conference in Chicago today, company CEO Mark Carlson presented aggregated details of the high clickthrough rates being experienced by SimpleFeed customers. One client in particular, Autodesk, discussed how its RSS marketing efforts outshone e-mail and the web."
05/02/07    RedHerring Magazine
Simplefeed Wins Red Herring 100 North America 2007
"SimpleFeed Named Red Herring 100 Winner - Award Recognizes the 100 'Most Promising' Companies Driving the Future of Technology"
03/01/07    Enterpreneur Magazine
RSS Marketing Feed Frenzy
"More e-tailers are marketing with RSS--and finding success."
10/13/06    NRF Stores
Simple Alternative to e-Mail Marketing
"The recent growth of RSS as a marketing channel is further validation of the desire of consumers for greater control. It empowers consumers to receive the information they're interested in without the fear of spam."
10/13/06    dmNews
Cheetahmail adds RSS with Simple Feed partnership
"We are really excited about offering RSS as another marketing tool for our clients. SimpleFeed is a great company that makes RSS really easy."
4/03/06    Information Week
10 Hot Web Startups You Should Know About
"InformationWeek highlights 10 Hot Web Start-ups whose services and applications have the potential to bring about a revolutionary change in the way the Web works."
3/03/06    Business 2.0
The Next Net 25
"A new Web revolution is picking up steam, and the next Google or Microsoft could emerge from the companies that are in the vanguard. By allowing RSS feeds to be customized to the desires of each recipient and tracked individually, the SimpleFeed makes such feeds a powerful marketing tool."
2/17/06    InfoWorld
SimpleFeed turns RSS into client relationship tool
"8.4 out of 10.0 - SimpleFeed is a very good way to go when you need to get an RSS marketing program off the ground quickly."
2/06/06    C|Net
Secure RSS feeds from SimpleFeed
"SimpleFeed said it will on Monday begin offering companies the ability to send RSS (really simple syndication) feeds that are safe from phishing, spam and viruses."
12/20/05    USA Today
2006 could be year that Apple CEO Jobs falls off pedestal
"We believe 2006 is the year of RSS," says Mark Carlson, CEO of RSS company SimpleFeed. Adds author and consultant Steve Waite, "RSS is likely to take off in 2006 and could well displace e-mail as the killer app on the Net."
11/22/05    eWeek
SimpleFeed Simplifies RSS for Marketing
"SimpleFeed Inc., a maker of marketing RSS feed technology, on Monday released an update with simplified personalization, new statistics reports, a new Web-based management tool and more."
11/22/05    PC Magazine
'Goodbye' RSS
"RSS (Really Simple Syndication) is on the cusp of the best kind of sea change for a technology acronym: It's about to become obsolete. No, RSS is not going anywhere. In fact, it's exploding, and because it's reaching such a high level of visibility and Internet and desktop integration, the term "RSS" will soon no longer be needed. This is a good thing, but with this realization came the awareness that an entire key market sector is ignoring the technology, and it's the one that could perhaps benefit the most."
11/21/05    DMNews
Bookspan Enters Blogosphere, Adds RSS Feeds
"Bookspan has launched its first blog -- for its conservative book club American Compass -- and is making its content available via RSS feeds."
11/23/05    InternetNews
SimpleFeed Brands RSS
"Companies that keep in touch with customers via RSS feeds can make sure they look pretty -- and see who actually reads them, thanks to SimpleFeed."
11/28/2005    VentureWire
SimpleFeed Looks To Gobble Up Growing RSS Market
"SimpleFeed Inc. has captured some early traction in the RSS market, but what about long-term prospects in a market that's still very small?"
1/09/06    WebProNews
SimpleFeed And The Year Of RSS
"Once Microsoft acknowledged the importance of RSS feeds by making them features in forthcoming versions of Outlook, Internet Explorer, and the Vista operating system, they made 2006 the year to watch for RSS; it's a view SimpleFeed CEO Mark Carlson hopes to see broaden dramatically."
12/21/05    MarketingVox
RSS Management Exec Interviewed
"Jason Dowdell interviewed SimpleFeed CEO Mark Carlson, asking questions to explore the weaknesses of current RSS marketing technologies in what is at times a technical conversation. Carlson's new syndication management software seems to answer some of the issues."
1/11/05    Release 1.0
RSS: Beyond the Blog
"SimpleFeed gives marketers a new tool for delivering custom information - and tracking users"