Hapless male 消費者s spend 15% more on gifts as they leave Christmas shopping to the last minute

By Daily Mail Reporter
Updated: 15:10 BST, 9 December 2009

Dubbed 'Last Minute Man' by sales assistants, he can 明らかに be spotted sweating profusely as he 緊急発進するs through the leftovers of the Christmas shopping 急ぐ on December 24th.

In the end he is usually pounced on by a crafty salesman who will 納得させる him to spend hundreds of 続けざまに猛撃するs on gifts never to be seen again after Christmas Day.

Panic buying: Despairing men looking for gifts on Christmas Eve often spend in 超過 of £1,000

The 研究 was carried out by 分析家s 小売 Active, which has been called in by a 主要な supermarket to train staff to 位置／汚点／見つけ出す the stereotypical Last Minute Man and make him buy something.

It 調査するd 2,000 shoppers across the country and 設立する men are 22 per cent more likely than women to do their 現在の-shopping on Christmas Eve, spending on 普通の／平均（する） 15 per cent more than is needed.

Despairing men looking for gifts often spend in 超過 of £1,000, while their 購入（する）s on December 24th account for 63 per cent of all the high-value sales that day.

The 会社／堅い says 1 per cent of men are so last-minute they even buy their loved-ones 現在のs in a 24-hour 石油 駅／配置する during the 早期に hours of Christmas Day,

Julian Chamberlain, managing director of 小売 Active, said: 'Last Minute Man is a salesperson's dream - he's cash rich and time poor. He often makes a '苦しめる 購入（する）', when all rationality goes out of the window.

'Last Minute Man has no 名簿（に載せる）／表（にあげる） and browses haplessly from aisle to aisle before going in for the kill with a credit card.

'Often the 現在のs are ill thought-out, over-expensive and with one in three 存在 taken 支援する for refunds in the New Year.

'Another Last Minute Man trait is that they do 'one-stop shopping' by buying all their 購入（する）s in just one 蓄える／店.

'He also shops in 孤立／分離, 反して women tend to shop together as a social event, taking in the Christmas spirit.'

Mr Chamberlain 追加するd: 'We have been coaching staff on the jewellery 反対するs of a major supermarket chain on how to 位置／汚点／見つけ出す him and make sure he doesn't get away without a sale.

'They have to look for a man looking through a wide variety of 在庫／株, not knowing what to buy and wearing a blank 表現.

'He's got money but no time and he will 結局最後にはーなる spending more than he has to. We train staff to be extra helpful, 申し込む／申し出 him a choice of gifts, make a 推薦 and then の近くに the sale. He 代表するs an ideal sales 適切な時期.'

As part of the 調査する, shoppers were asked questions about when they shop, the value of the 現在のs they bought and how often they had to return unwanted gifts.

に引き続いて the 熟考する／考慮する, 小売 Active （機の）カム up with a 名簿（に載せる）／表（にあげる） of 最高の，を越す tips to help wives and girlfriends to 確実にする their 現在の, and those for the family, are bought with consideration.

A 可能性のある Last Minute Man should ask family, friends and partners what they would like, 令状 a 名簿（に載せる）／表（にあげる）, shop earlier and 計画（する） a special 扱う／治療する for Christmas Eve when they should be shopping.

Women can 明らかに help their men by 供給するing them with a 名簿（に載せる）／表（にあげる） and 許すing them a reward, such as a visit to the pub to watch football, once they have ticked off so many items.