厳密に for high strollers! Bugaboo's new $1,775 yummy mummy must-have has silver alloy wheels and even its own license plate
- 指名するd 'My First Car', the new stroller is the result of a 共同 between Bugaboo and fashion label Viktor & Rolf
- ?My First Car is pricer than Bugaboo's Donkey 二塁打 buggy which 誘発するd 前例のない 需要・要求する when it 開始する,打ち上げるd last year
As the celebrity stroller brand of choice, new Bugaboo designs never fail to make waves on the yummy mummy scene.
But its 最新の 申し込む/申し出ing, which (犯罪の)一味s in at an 注目する,もくろむ-watering $1,775 (£1,250), is 厳密に for the babies of high-rollers.
指名するd 'My First Car', the new stroller is the result of a 共同 between Bugaboo and fashion label Viktor & Rolf, and is 奮起させるd by the fixtures of a 高級な 乗り物.
Hot wheels: The 'My First Car' st roller is the result of a 共同 between Bugaboo and fashion label Viktor & Rolf, and is 奮起させるd by the fixtures of a 高級な 乗り物
Indeed, it is so luxurious, its price tag 越えるs that of Bugaboo's Donkey 二塁打 buggy which 誘発するd 前例のない 需要・要求する when it 開始する,打ち上げるd last year.?
The design, based on the popular Cameleon3 model, comes in dad-friendly grey, and is made from a 'sports car-style fabric'.
It 誇るs a leather-look canopy (with 後部 window to keep an 注目する,もくろむ on the lucky little-one) and a matching leather-look wheel 肌, which is 手渡す-stitched to the 扱う 妨げる/法廷,弁護士業 and a carry 扱う.
The stroller has 後部 silver alloy wheels featuring the Viktor & Rolf emblem, while the footmuff and 後部 of the carrycot both 耐える a license plate, with the script, 'bb-?-VR'.
Understated: The design, based on the popular Cameleon3 model, has a matching footmuff (left) and comes in dad-frie ndly grey in a 'sports car-style fabric'
Viktor & Rolf designers Viktor Horsting and Rolf Snoeren said in a 圧力(をかける) 解放(する): 'Working on this 共同 was a creative challenge as it’s out of our 即座の design sphere, which always 証明するs to be 利益/興味ing as you can think about 反対するs 異なって.
In doing so, we 想像するd a My First Car Bugaboo ? a luxurious and innovative 乗り物 that is the ultimate in mobility design. There is a わずかに ironic and 予期しない 新たな展開 as this Bugaboo takes to the open road ? but we love the idea of any design 反対する 存在 transformative.'
Bugaboo's 長,指導者 Marketing Officer Madeleen Klaasen said she was thrilled with the results of the 共同.
'We are 極端に proud of the result of our 共同,' she said. 'With My First Car, Viktor & Rolf has 追加するd ingenuity and originality to the modern lifestyle and mobility of parents today.
高級な fixtures: The leather-look handlebar is 手渡す-stitched, while the footmuff 誇るs its own 'license plate'
最高の,を越す gear: The stroller has 後部 silver alloy wheels featuring the Viktor & Rolf emblem (left) while the canopy has a 後部 window to keep an 注目する,もくろむ on the lucky little-one
'We love how they both literally and figuratively turn what’s 推定する/予想するd upside 負かす/撃墜する. That creative imagination complements our 製品s and our brand perfectly.'
Viktor & Rolf is the 最新の fashion label to 共同製作する with Bugaboo, に引き続いて in the footsteps of Missoni, Marc Jacobs and Paul Frank.
The Misson i 共同 was 特に successful, winning countless celebrity fans 含むing Kate Hudson and Rachel Zoe.
Parents keen to get their 手渡すs on the My First Car stroller before the 残り/休憩(する) of the yummy mummy 始める,決める should 調印する up to Gilt, where the stroller has gone on sale to members today. For those 用意が出来ている to wait, it will go on sale at selected 蓄える/店s and at Bugaboo.com from next month.
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