Jamie's not the only 星/主役にする in the family! How Jools Oliver's new 着せる/賦与するing 範囲 for Mothercare is 粉砕するing sales 的s


His cookery 調書をとる/予約するs and television programmes have brought him a fortune of £150 million.

But 人物/姿/数字s 解放(する)d yesterday 証明する that in the Oliver 世帯 it isn't just Jamie who knows the recipe for 商売/仕事 success.

Sales results for a children's fashion 範囲 by his wife Jools show that some items were 存在 bought at a 率 of one a minute while other pieces have sold out - all within four weeks of 開始する,打ち上げるing.

Scroll 負かす/撃墜する for behind the scenes ビデオ

Big hit: Jools Oliver pictured at the launch of her Little Birds collection with children, from left, Petal Blossom Rainbow, Poppy Honey Rosie, Daisy Boo Pamela and Buddy Bear Maurice Oliver

Big 攻撃する,衝突する: Jools Oliver pictured at the 開始する,打ち上げる of her Little Birds collection with her children, from left, Petal Blossom Rai nbow, Poppy Honey Rosie, Daisy Boo Pamela and Buddy 耐える Maurice Oliver

Little Bird by Jools yellow button cardigan, £14-£16
Little Bird by Jools wadded gilet, £14-£16

Selling out: Little Bird by Jools yellow button cardigan and wadded gilet, both £14-£16

It 示唆するs the Mothercare collection, called Little Bird, will make a millionaire in her won 権利 out of the 37-year-old wife of TV chef Jamie Oliver.

顧客s have been snapping up 製品s from the 範囲 since it 開始する,打ち上げるd last month, with its best-selling pieces 含むing floral tunic dresses and rainbow pyjamas selling out online and across 蓄える/店s.

In fact 需要・要求する for the line is 25 per cent more than Mothercare 初めは 予報するd.

The collection, which 範囲s in price from a £3.50 charm bracelet to a £54.99 quilt, 構成するs such items as pretty floral and embroidered dresses, 有望な button cardigans, wadded gilets, (土地などの)細長い一片d unisex blazers, checked shirts, polo shirts, stonewashed ジーンズs, chinos, decorative nursery 動きやすいs, colourful bunting, soft doorstops, and bibs.

Jools has four children with her chef husband Jamie: Poppy Honey Rosie, 10, Daisy Boo Pamela, nine, Petal Blossom Rainbow, three, and Buddy 耐える Maurice, two.

Little Bird by Jools fawn money box, £12
Little Bird by Jools fabric storage basket, £24.99

Little Bird by Jools fawn money box, £12, and fabric 貯蔵 basket, £24.99

Little Bird by Jools unisex blazer £25-£27
Little Bird by Jools red check shirt £11-£13

Little Bird by Jools unisex blazer, £25-£27, and check shirt, £11-£13

‘We are delighted with the 業績/成果 of the new Little Bird collection from Jools Oliver,’ says マイク Logue ,UK Managing Director for Mothercare

‘The 製品 範囲 申し込む/申し出s exceptional 質 and style at an affordable price, which 反映するs 正確に/まさに what our 顧客s tell us they want from Mothercare.’

Jools follows in the footsteps of fellow celebrity mother Myleene Klass who 開始する,打ち上げるd a best-selling 'Baby K' collection for the 蓄える/店 in 2007.

The whole Oliver family was first in line when the 範囲 開始する,打ち上げるd at Mothercare's Oxford Street 支店 in central Lo ndon last month.

Mrs Oliver said: 'I have such a passion for the design of children's 着せる/賦与するs, so to have this 適切な時期 to work with Mothercare is just amazing.

'My mother dressed us in Mothercare 着せる/賦与するs and I have done the same with my children, so Mothercare has always been part of my life.

Smashing targets: The range's best-selling pieces including floral tunic dresses and rainbow pyjamas selling out online and across stores

粉砕するing 的s: The 範囲's best-selling pieces are selling out online and across 蓄える/店s

'My designs 連合させる both quirky and classic style 奮起させるd by my childhood memories. The collection features nostalgic, classic pieces, ぱらぱら雨d with unique touches and playful attention to 詳細(に述べる).

'The entire collection has been lovingly put together and accessibly 定価つきの for parents. I cannot wait to see the reaction to it.'

After 開始する,打ち上げるing the collection last month Jools tweeted: "Thank u all guys such fab 料金d 支援する for little bird over the moon excited and v proud thank u xxxxx"

The high sales are a step in the 権利 direction for Mothercare, who 報告(する)/憶測d it made a £100million loss earlier this year and 計画(する)s to の近くに around 110 蓄える/店s over two years.

Little Bird by Jools jersey rainbow pyjamas, £12
Little Bird by Jools toadstool bodysuit, hat, bib and bag, £14

Little Bird by Jools jersey rainbow pyjamas, £12, and toadstool bodysuit, hat, bib and 捕らえる、獲得する, £14

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