Why listening to 非難する music 運動s 十代の少年少女s to drink: 熟考する／考慮する finds they want the same alcohol brands as their their idols

• Teens listening to music with alcohol 言及／関連s more likely to binge drink
• In particular, 非難する music which 指名する 減少（する）s 明確な／細部 brands of alcohol
  
• 研究 設立する teens are exposed to eight brands per day

By Sara Malm

Published: 21:15 BST, 8 April 2014 | Updated: 10:31 BST, 9 April 2014

十代の少年少女s who listen to music which makes たびたび（訪れる） 言及／関連s to 明確な／細部 alcohol brands are more likely to binge drink, a 熟考する／考慮する has 設立する.

By 熟考する／考慮するing 同時代の 非難する and pop music, 研究員s 設立する that 十代の少年少女s are exposed to an 普通の／平均（する） of eight alcohol brands per day.

Teens, keen to emulate the 行為 of their idols, want to get their 手渡すs on the same drinks rappers and singers are 消費するing, more often than not high ABV spirits and シャンペン酒 rather than soda.

Emulating behaviour: When Armand de Brignac シャンペン酒 appeared in Jay-Z's ビデオ for Show Me What You Got in 2006, it became the brand to drink, and the シャンペン酒 also gets a 指名する 減少（する） in his wife Beyonce's music

Cognac brand Hennessy featured in countless 早期に noughties 非難する songs and 50 Cent 選び出す／独身-handedly taught millions that Bacardi was what you drank on your birthday in 2003 全世界の 攻撃する，衝突する In Da Club.

The success of Armand de Brignac シャンペン酒, いつかs known as エース of Spades, is much 負かす／撃墜する to its 外見 in the ビデオ for Jay-Z's 2006 song Show Me What You Got.

Jay-Z, a famous Cristal シャンペン酒 drinker, is seen 辞退するing a 瓶／封じ込める of the famous シャンペン酒 before he 受託するs the lavish gold Armand de Brignac 瓶／封じ込める.

It has since been associated with the music mogul and his wife Beyonce also 指名する dropped the シャンペン酒 in her 2013 攻撃する，衝突する Drunk in Love, making sure all her fans know that's the drink of choice for a 'ギャング（個々） wife'.

The number of 言及／関連s to alcohol in 非難する songs has 増加するd more than four-倍の since the hip-hop genre began in the late 1970s, によれば the 研究.

Dangerous inspiration: 研究員s at Dartmouth College, U.S. 設立する that 十代の少年少女s are exposed to an 普通の／平均（する） of eight alcohol brands per day through music (在庫／株 image)

Lead author Doctor Brian Primack, associate professor of 薬／医学 and paediatrics at Pittsburgh University's School of 薬／医学, said: ‘Every year, the 普通の／平均（する） adolescent is exposed to about 3,000 言及／関連s to alcohol brands while listening to music.

‘It is important that we understand the 衝撃 of these 言及／関連s in an age group that can be negatively 影響する／感情d by alcohol 消費.’

上級の author Doctor James Sargent, professor of paediatrics in the Geisel School of 薬／医学 at Dartmouth College, said: ‘Brand 言及／関連s may serve as advertising, even if they are not paid for by the 産業.

‘This is why it is useful to 診察する the 影響（力） of brand について言及するs.’

A 調査する showed that 59 per cent of Americans 老年の 15 to 23 has 消費するd a 完全にする アル中患者 drink, defined as 12 ounces of beer, five ounces of ワイン or 1.5 ounces of hard アルコール飲料 at one time.

Of those, 18 per cent 報告（する）／憶測d binging at least 月毎の, and 37 per cent 報告（する）／憶測d having had problems, such as 傷害s, 予定 to alcohol.

In the 調査する, which could be 完全にするd either online or on paper, 関係者s were given the 肩書を与えるs of popular songs that 含む alcohol について言及するs and asked if they liked or owned the song.

They also were 実験（する）d to 決定する if they could spontaneously 解任する what brand of alcohol was について言及するd in the lyrics.

調査する 関係者s who could 正確に 解任する alcohol brands in songs had more than twice the 半端物s of having had a 完全にする アル中患者 drink, compared to those who could not 解任する the brand, even after adjusting for factors 含むing age, socioeconomic status, and alcohol use by friends or parents.

The 関係者s who could identify the alcohol brands in songs also had greater 半端物s of having ever binged on alcohol.

Not a rapper, still a terrible 影響（力）: Young 十代の少年少女s look to DUI-ing Justin Bieber, not 正確に／まさに a clean 削減（する） source of inspiration

Bacardi just called...: In 2003, 50 cent taught a 世代 which rum was the one to go for when he rapped that we were all 'gonna sip Bacardi, like it's your birthday'

Dr Primack 追加するd: ‘A surprising result of our 分析 was that the 協会 between 解任するing a lcohol brands in popular music and alcohol drinking in adolescents was as strong as the 影響（力） of parental and peer drinking and an adolescent's 傾向 toward sensation-捜し出すing.

‘This may illustrate the value that this age group places on the perceived opinions and 活動／戦闘s of music 星／主役にするs.

‘普通の／平均（する） （危険などに）さらす is about eight alcohol brand 指名する について言及するs per day. This is based on 普通の／平均（する） （危険などに）さらす of 2.5 hours of music per day, with three to four brand について言及するs each hour. However, this is just an 普通の／平均（する）. For some kids, it will be more, and for others it will be いっそう少なく.’

Lisa Henriksen, 上級の 研究 scientist at the Stanford 予防 研究 Centre,. said: ‘Alcohol brand 指名するs are やめる 流布している in popular music.

‘For example, hip-hop/非難する lyrics favour 高級な brands, such as Cristal and Hennessy, and brand 言及／関連s in 非難する music have 増加するd four-倍の over time, from eight per cent in 1979 to 44 per cent in 1997. It would be foolish to think that the alcohol 産業 is unaware of and uninvolved with alcohol-brand について言及するs in music.

‘The 戦略 of associating 製品s with hip culture and celebrities who are attractive to 青年 comes straight from a playbook written by the タバコ 産業.

‘Even drinking and binge drinking were more ありふれた の中で young people who liked or owned popular songs with alcohol brand 指名するs.’

The results were published online in the 定期刊行物 Alcoholism: 臨床の and 実験の 研究.