Alexa Chung nails retro glamour in a silk shirt and red ゆらめくs as BFF Pixie Geldof supports the fashionista at 開始する，打ち上げる of her third 着せる／賦与するing collection

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There's extra 圧力 on her 着せる／賦与するing label, after it was （人命などを）奪う，主張するd that the eponymous brand ran into 広範囲にわたる first-year 負債s.??

But Alexa Chung proudly showcases the third collection, Fantastic, in London on Tuesday with the help of celebrity pals.

Looking every インチ the fashionista in a silk floral pink blouse, the 34-year-old model was joined by her の近くに friend, Pixie Geldof, 27, as she introduced the 最新の line.

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Alexa Chung showed off her sartorial flair on Tuesday as she celebrated the 開始する，打ち上げる of her 最新の 着せる／賦与するing line in London

In a nod to 70s fashion, Alexa paired the look with ゆらめくd red corduroy trousers and 追加するd a 上げる to her?statuesque 人物／姿／数字 with velvet heeled boots.

The television personality 証明するd she is fashion-今後 by 衝突／不一致ing the bold 力／強力にする colours of pink and red in her striking ensemble- a 主題 that was once considered a タブー but is now 傾向ing for Spring.

She styled her cropped brunette tresses in loose waves and decided to forego her 署名 winged eyeliner for the bash, instead 選ぶing for subtle touches of make-up.??

Hourglass 人物／姿／数字: 一方／合間, Pixie slipped her hourglass curves into a silver sparkly dress as she supported her の近くに pal at her collection 開始する，打ち上げる

Busty: The model teased a glimpse of her cleavage with a peephole design and accentuated her 削減する waist with the gown's a-line design

Sassy in silver: Pixie looked sensational in her ankle length dress as she 提起する／ポーズをとるd up a 嵐／襲撃する?

一方／合間, Pixie slipped her hourglass curves into a silver sparkly dress as she supported her の近くに pal at her collection 開始する，打ち上げる.

The model teased a glimpse of her cleavage with a peephole design and accentuated her 削減する waist with the gown's a-line design.

The daughter of （頭が）ひょいと動く Geldof finished off the look with 黒人／ボイコット heels and 追加するd a pop of colour with a glittery purple 注目する，もくろむ.?

Trendsetter: In a nod to 70's fashion, Alexa paired the look with ゆらめくd red corduroy trousers, and 追加するd a 上げる to her statuesque 人物／姿／数字 with velvet heeled boots

Anywhere's a catwalk: Alexa 割れ目d a relaxed smile as she strutted along the pavement in her vibrant ensemble

Handsome: Pixie's husband, George Barnett joined the two at the event and looked dapper in a leather jacket

Stylish quartet:?Alexa joined Sara Macdonald, Mairead Nash and Lady Mary Charteris at her 開始する，打ち上げる

Pixie and Alexa 固く結び付けるd their friendship after Alexa 行為／法令／行動するd as bridesmaid for Pixie's wedding to rockstar George Barnett in Mallorca last June.

The drummer joined the two at the event and looked dapper in a leather jacket while?their の近くに pal Henry Holland sported a pair of checked trousers.

Alexa is?焦点（を合わせる）ing on the success of her own eponymous label に引き続いて the 報告（する）／憶測d losses.

冷静な／正味の: Henry Holland 激しく揺するd checked trousers while David Hogson 選ぶd for a 黒人／ボイコット hoodie and puffa jacket

Cosy: The pair looked in high spirits as they 提起する／ポーズをとるd together at the bash?

Two years after she debuted a sell-out 要約する／（宇宙ロケットの）カプセル collection high street 巨大（な）?示すs & Spencer, Alexa's 独立した・無所属 商売／仕事 has run into 負債.

The Daily Mail's Sebastian Shakespeare 明らかにする／漏らすd on Monday that?losses in her Alpha Charlie 商売／仕事 - 指名するd after her 初期のs - went up from £75,000 to just over £1.5 million.

The company ran up the 負債s before it 開始する，打ち上げるd in May last year meaning the 星／主役にする has to sell 抱擁する 量s of her 範囲 before Alpha Charlie can go into 利益（をあげる）.

Glamorous:?: Lucy Boynton (L) dazzled in a 床に打ち倒す length 黒人／ボイコット velvet gown as she cosied up to? dapper Rami Malek who was sartorially in sync in all-黒人／ボイコット

However, company MD Edwin Bodson 安心させるd MailOnline that?予測（する）d sales are on 跡をつける to '越える' the company's 発射／推定s in 2018.

Alexa, who 分裂（する） from Hollywood 星／主役にする Alexander Skarsgard last summer, 開始する，打ち上げるd her brand with 145 pieces and 以前 told the 商売／仕事 of Fashion: 'I just 手配中の，お尋ね者 the freedom to make my own world, without someone else’s brand’s 簡潔な／要約する to stick to.?

'I feel like I need to get it up and running while I’m still young enough to have the energy and in touch with pop culture enough to make something that is 現実に 関連した to the audience today.'?

利用できる now at 100 全世界の retailers, prices 範囲 from £75 for the 署名 スローガン tees and up to £1,000 for the heavier outerwear piece.?

Alexa is focussing on the success of her own eponymous label に引き続いて major 報告（する）／憶測d losses

Daring: Daisy Maybe (L) and Bee Beardsworth (R) made bold fashion 声明s with their outerwear and clunk 黒人／ボイコット boots?

Check her out!?: Laura Jackson boldly 衝突／不一致d prints with checkered 海軍 trousers and a green （土地などの）細長い一片d oversized jumper at the party?

Dressed-負かす／撃墜する: Actress Sienna Guillory (L) 削減（する） a casual 人物／姿／数字 in a green スローガン t-shirt, denim ジーンズs and quirky white trainers while?Ella 追跡（する） dazzled in a floral print dress and trainers

Denim darling:?Tigerlily Taylor donned a quirky denim jumpsuit? and trainers for the party?

Low-重要な look: Lady Mary Charteris flashed her abs in a 珊瑚 tie dye 刈る 最高の，を越す and skinny 黒人／ボイコット ジーンズs as she 提起する／ポーズをとるd draped in her 注目する，もくろむ-catching patterned cloak

Two's company: Lady?Mary was joined by Jana Sascha Haveman as they 攻撃する，衝突する the dancefloor?

Statuesque: Mary flaunted her トンd midriff in a Marlboro スローガン cropped 最高の，を越す?

Shimmering: Pixie was a 見通し in silver as she made her way home from the fashion bash

Brunette beauty: Sara McDonald 激しく揺するd bubblegum pink drainpipe trousers and a silk blazer for the 開始する，打ち上げる

Blonde beauty: Actress and socialite Clara Paget, 29, showed off her トンd 脚s in a leather miniskirt

Glowing: The 星／主役にする wore her blonde locks in 削減（する） plaited pigtails for the glittering event?