消費者s lapping up cereal, paper towels in pandemic
Cereal is selling 井戸／弁護士席 as more 消費者s work from home 予定 to the COVID-19 pandemic
直面する masks and 手渡す sanitizer may be the 署名 items of the COVID-19 economy, but the 激変 in 消費者 行為 also is 上げるing sales of cereal, ketchup and paper towels.
That is one （疑いを）晴らす 結論 from the 最新の 一連の会議、交渉／完成する of 収入s 報告（する）／憶測s Thursday that 強調するd もう一度 how the pandemic is 緊急発進するing 経済的な activity as more people stay home, benefitting some companies, even as it thrashes 航空機によるs, hotels and many retailers.
"We remain 高度に 関連した across the board," said Procter & 賭事 長，指導者 財政上の Officer Jon Moeller, who thinks the 転換 in 需要・要求する that 上げるd sales of the 消費者 製品 巨大（な）'s soap and きれいにする 製品s could 証明する 継続している.
Cereal 巨大（な） Kellogg is another 受益者 from the work-from-home 傾向.
"We're pretty 確信して that the at-home 消費 is going to remain elevated," said Kellogg 大統領 Steven Cahillane, although he 述べるd 傾向s as "choppy."
"It's an unknowable what happens with this ウイルス," Cahillane said. "You have the ウイルス wreaking havoc in many 明言する／公表するs in the southern part of the 部隊d 明言する／公表する s."
But not all the 激変 has helped 消費者 goods 生産者s.
Companies have been 軍隊d to spend more to 雇う social distancing in 操作／手術s and 供給する 従業員s with personal 保護の 器具／備品. And there have been 供給（する） chain challenges, both to procure raw 構成要素s and to ramp up 製造業の to 会合，会う 増加するd 需要・要求する.
But the 利益s 一般に have more than 相殺する the costs for 消費者 goods companies, a group that also 含むs Clorox and Campbell's Soup. And even as more 経済的な activity returns, sales remain 比較して high.
- Breakfast にわか景気 -
Kellogg's sales jumped for Cheez-It crackers, Pringles potato 半導体素子s and Eggo waffles. But the company's trademark meal remains breakfast cereal, which has been 特に 衝撃d by the 激変 of the pandemic.
McDonald's, which is 徐々に 追加するing 支援する dining room service at US restaurants, said earlier this week that breakfast was its weakest 部類. Some 分析家s have also questioned whether Starbucks could 苦しむ a 継続している 攻撃する，衝突する from the pandemic.
McDonald's has said that breakfast has been its weakest meal in the wake of the pandemic
Cereal 消費 殺到するd 16 パーセント in the second ４半期/4分の1, enabling Kellogg's to 上げる its 的 for 有機の sales growth to five パーセント from the 事前の 指導／手引 of one to two パーセント.
一方／合間, sales to restaurants have fallen, along with those in vending machines and tied to travel. The company sees a 復帰 for convenience 蓄える／店s, but 推定する／予想するs sales tied to 宿泊するing and travel to be under 圧力, Cahillane said.
At Kraft Heinz, the 勝利者s 含むd ketchup and condiments, macaroni and cheese and frozen potatoes, enabling the company to 得点する／非難する／２０ a 7.4 パーセント 増加する in 有機の sales -- a 手段 that 除外するs newly-acquired 製品 lines.
The company has 追加するd new 消費者s and "that is our obsession at the moment, to keep them with us," said 大統領 Miguel Patricio.
But the company experienced "孤立するd" 供給（する） problems sourcing pork and beef に引き続いて the 一時的な shutdown of US slaughterhouses that 苦しむd coronavirus 突発／発生s, (n)役員／(a)執行力のあるs said.
- Buying more -
At Procter & 賭事, 有機の sales grew in every 部類 except grooming, which has 苦しむd a sales 攻撃する，衝突する as 消費者s have 緩和するd 支援する on shaving while at home.
This 影響 has been mitigated somewhat の中で health care 労働者s because of the 改善するd fit of 直面する masks when 使用者s shave, Moeller said.
消費者s are doing laundry more often, 上げるing sales of Tide, によれば Procter & 賭事
The company won its biggest sales in more than a １０年間 まっただ中に torrid 需要・要求する for soaps, きれいにする 製品s and paper towel.
Moeller said 消費者s were using more detergent because they were washing 着せる／賦与するs after just one use. Sales of some items, such as Bounty paper towels, were up by "strong" 二塁打 digits in the ４半期/4分の1, he told reporters on a 会議／協議会 call.
"消費者s 一般に are carrying higher 在庫 levels. They also are 消費するing more," said Moeller, 追加するing that shoppers also had more money for 世帯 items that might have さもなければ gone to travel or eating out.
