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Millennial Money: Taylor is priceless, but 存在 a Swiftie isn't

Published: 12:03 BST, 25 July 2023 | Updated: 12:03 BST, 25 July 2023

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I don´t have Taylor Swift tickets. I didn´t 生き残る Ticketmaster´s 広大な／多数の／重要な War, I 港／避難所´t been blessed with a magical code, and Mama Swift likely won´t pluck me from obscurity to watch from the VIP section.

非，不，無 of this has stopped me from buying friendship bracelet-making 供給（する）s, 多重の concert outfit 選択s and a （疑いを）晴らす stadium-認可するd 捕らえる、獲得する - and I´m not alone.

Since Taylor Swift 乗る，着手するd on her 記録，記録的な／記録する-粉々にするing 時代s 小旅行する, her fans have brought shocking 経済的な activity to each city she visits. Resale ticket prices alone are in the thousands, but 参加するing in the Swiftdom 延長するs far beyond a seat at the show.

世界保健機構´S TAYLOR SWIFT ANYWAY?

Why are people so willing to spend enormous 量s of money on a concert? 井戸／弁護士席, this isn´t just any concert.

The 時代s 小旅行する is a rewind through not just Taylor´s most formative years, but 地雷同様に. How often can you hear songs that were played at your middle school dances on the same night as the songs that kept you company during the pandemic? For many of us, Taylor Swift isn´t just the music 産業, she´s the soundtrack to our best and hardest moments.

And for some Swifties, the 時代s 小旅行する makes up for shows they didn´t get to …に出席する in the past.

"I couldn´t afford to go to 評判 or 1989," Ginnie, a New York City-based Swiftie content creator, says of previous concerts. Ginnie, who prefers not to 公表する／暴露する her last 指名する, runs the @thethriftyswiftie TikTok account. "So the last 小旅行する that I went to was Red, and when she did the Rep(utation) 始める，決める and the 1989 始める，決める, I was like, `This is insane, I feel like I´m getting to …に出席する those 小旅行するs that I´m so sad that I 行方不明になるd.´"

But Ginnie is quick to point ou t that her 財政／金融s were 最高の，を越す of mind when it （機の）カム to …に出席するing.

"I could go to this 小旅行する because five years ago, I didn´t go into credit card 負債 going to a different show," she says.

ONE FOR THE MONEY, TWO FOR THE SHOW

…に出席するing the 時代s 小旅行する is not a passive event: It´s an 適切な時期 to embrace enthusiasm and spend hours meticulously （手先の）技術ing an outfit that 提携させるs with a song that may not even be on the 始める，決める名簿（に載せる）／表（にあげる） (looking at you, "Christmas Tree Farm" die-hards). Some of the most ambitious fans are re-creating Swift´s custom Versace bodysuits to the tune of $200 to $300 in 構成要素s and hours of labor.

Small 商売／仕事s have also 設立する an 適切な時期 in the mayhem. An "時代s 小旅行する" search on Etsy shows pages of fan-made 商品／売買する and specialty items.

"We are so thankful to our Swiftie 顧客s - every time Taylor 減少（する）s a new album, 選び出す／独身 or music ビデオ, we see the love from her fans," Kristin Cassel, owner of the Dot Dot Goose Etsy shop, said in an email. Cassel, who sells Swiftie-関係のある keychains, said that the 時代s 小旅行する has been no different.

In fact, Cassel said her sales have 増加するd 55% since the start of the 小旅行する in March.

MAKE THE FRIENDSHIP BRACELETS ... AND BUY A SHIRT

Friendship bracelets, a newfound ritual born from the lyric, "So, make the friendship bracelets, take the moment and taste it," are another expense. Some fans are 購入（する）ing them pre-made while others are buying the 供給（する）s and 組み立てる／集結するing them. Some bead shops are even hosting 時代s 小旅行する bracelet-making workshops.

Small 商売／仕事s of all 肉親，親類d are piggybacking on the 小旅行する´s 勢い. Pre-parties, silent discos, 主題d cocktails, pop-up shops, brunches and 構成 experiences 覆う the way to the concert itself.

Those dollars are spent before Swifties even get to the show. Once they´re there, there´s food, drinks and the almighty prize: merch.

Social マスコミ, 特に TikTok, has put the 時代s 小旅行する in 前線 of the 注目する，もくろむs of everyone sitting at home. Concert attendees return and quickly start showing off their merch 運ぶ／漁獲高s.

"存在 on TikTok, you scroll and you scroll, and it feels like everyone has everything. When the reality is, a very small subset of people have everything, and then a lot of different people have a thing or two," Ginnie says.

With the median price of 時代s 小旅行する merch at $50, it´s 平易な to spend hundreds on just a few pieces.

YOU DON´T HAVE TO GET A JOB AT THE YOGURT SHOP

If you´re Taylor 速く spending all your money, here are a few ways to 削減（する） corners. Ticketmaster is doing last-minute 減少（する）s before shows that 申し込む／申し出直面する-value tickets, and responsible resellers, such as @ErasTourResell, say they are doing their best to keep resale tickets at their 初めの price. In a worst-事例／患者シナリオ, you can watch on TikTok, where lots of content creators are livestreaming the show each 週末.

As for the 追加する-ons, consider whether you need the 限られた／立憲的な-版 vinyls and new sweatshirts. Ginnie asks herself before buying if each new thing will 現実に make her happier or bring her joy.

"If you love Taylor and you´re 肉親，親類d to everyone in the fandom, you are a fantastic Swiftie and you don´t need to do anything else," Ginnie says.

And no, I don´t have to get an 時代s 小旅行する manicure, but if I´m 運動ing five hours to a show that I don´t even have tickets for yet, I might 同様に.

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This column was 供給するd to The Associated 圧力（をかける） by the personal 財政／金融 website NerdWallet. Alana Benson is a writer at NerdWallet. Email: abenson@nerdwallet.com. Twitter: @alananeedsanap.