最高の Bowl 49's advertising 勝利者s and losers
NEW YORK (AP) ― If you're talking about 最高の Bowl 広告s with co-労働者s on Monday, you're not alone.
Advertisers tried to 勝利，勝つ over Americans during the game ― some tried serious 主題s, while others went with humor. With 30-second 広告s costing $4.5 million for the chance to market their brand to 110-加える million Americans, advertisers were making a big bet. And just like the game, there were 勝利者s and losers:
WINNERS:
This image 供給するd by Coca-Cola shows a 部分 of a television 広告 the company is scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Coca-Cola)
BUDWEISER
Sticking to its winning 決まり文句／製法 of puppies and Clydesdales, Brewer Anheuser-Busch's 広告 shows a Labrador puppy chasing after the iconic Budweiser Clydesdales that are 存在 moved to a new stable. The tune, "I'm Gonna Be (500 Miles)," 成し遂げるd by Sleeping at Last, plays in the background.
CHEVROLET
The 自動車製造業者 was a surprise 攻撃する，衝突する before the kickoff with a 位置／汚点／見つけ出す that appeared to be a live game 料金d that sud denly turned to static and then a blank 審査する. It turns out it was a gimmick to 最高潮の場面 the fact that the Chevrolet Colorado has 4G LTE Wi-Fi, so テレビ視聴者s could stream the game in the car if they needed to.
ESURANCE
Two Esurance 広告s showed actress Lindsay Lohan 存在 a "sorta" mom and Bryan Cranston as "Breaking Bad" character Walter White 存在 a "sorta" pharmacist to show when it comes to car 保険 "sorta" doesn't 削減（する） it.
FIAT CHRYSLER
Chrysler 得点する／非難する／２０d with three 位置／汚点／見つけ出すs. For an 広告 促進するing Fiat's 2016 Fiat 500xcrossover 乗り物, Chrysler used humor, showing an older Italian couple getting frisky in the bedroom. When the man's "blue pill" goes 飛行機で行くing out the window, it lands in the gas 戦車／タンク of a Fiat, 原因（となる）ing nearby women to give the car a second ちらりと見ること. A voiceover says the new Fiat is "bigger more powerful and ready for 活動／戦闘."
MCDONALD'S
McDonald's 広告 surrounds a 昇進／宣伝 in which it will 無作為に select 顧客s to 支払う／賃金 for their orders with 行為／法令／行動するs of love, like a high-five or a call to a 親族. The 昇進／宣伝 starts Monday and runs through Feb. 14.
NATIONWIDE
"Mindy 事業／計画（する）" 星／主役にする Mindy Kaling walks around New York believing she is invisible and doing scandalous 行為／法令／行動するs, 含むing sitting naked in Central Park and going through a car wash. Then she tries to kiss Matt Damon but he can see her. The idea is 全国的な doesn't 扱う／治療する you like you're invisible.
SNICKERS
The 30-second 広告 recreates the famous Brady Bunch episode in which the oldest daughter, Marcia, gets 攻撃する，衝突する in the nose with a football. Movie "Machete" 星／主役にする Danny Trejo plays "Marcia" in the 広告 and actor Steve Bus cemi plays Jan, her sister.
LOSERS
NATIONWIDE
In one of the most serious 広告s of the night, 全国的な showed a boy riding a school bus and lamenting he'll never learn to 飛行機で行く, or travel the world with his best friend, or even grow up, because he died in an 事故. The 広告 for 全国的な was 目的（とする）d at stopping preventable childhood 事故s.
"The 意向 of that 広告 was very good, but it's just playing with 解雇する／砲火／射撃 焦点（を合わせる）ing on an adolescents' death in the 状況 of the 最高の Bowl," said Charles Taylor, marketing professor at the Villanova School of 商売／仕事 in Pennsylvania.
WEIGHT WATCHERS
The 負わせる-loss services provider portrayed a big-brother like montage of, doughnuts, pizza and other gluttonous food with an ominous voiceover 説 "You gotta eat, 権利?" 供給するing one of the few creepy moments of the evening. The tagline is "It's time to take 支援する 支配（する）／統制する."
The goal was to 促進する its 負わせる loss services, but some thought that the message was lost. It was one of the 広告s getting the most 消極的な feedback from テレビ視聴者s on the 見解（をとる）ing パネル盤 of Villanova's Taylor. "Some people are 説 it made them want to eat more than anything," he said.
VALEANT PHARMACEUTICALS
The 広告 for a toe fungus 治療 showed animated toes playing football, but it did not 勝利，勝つ over all テレビ視聴者s.
"If you're going to do an 広告 for toenail fungus it needed to be funny, and it wasn't," said 最高の Bowl テレビ視聴者 Naomi Zikmund-Fisher, a psychotherapist from Ann Arbor, Mich.
This image from ビデオ 供給するd by 負わせる 選挙立会人s shows a でっちあげる，人を罪に陥れる from their television 商業の scheduled to 空気／公表する during the 最高の Bowl NFL football game on Sunday, Feb. 1, 2015. Fifteen advertisers, 含むing 負わせる 選挙立会人s, will make their 最高の Bowl debut in 2015, buying a place on the biggest, most expensive 行う／開催する／段階 in American television. (AP Photo/負わせる 選挙立会人s)
This image 供給するd by Squarespace shows a 部分 of the company's 位置／汚点／見つけ出す, featuring Jeff 橋（渡しをする）s to be 空気／公表するd during 最高の Bowl XLIX, on Sunday, Feb. 1, 2015. (AP Photo/Squarespace)
This image from ビデオ 供給するd by 負わせる 選挙立会人s shows a でっちあげる，人を罪に陥れる from their television 商業の scheduled to 空気／公表する during the 最高の Bowl NFL football game on Sunday, Feb. 1, 2015. Fifteen advertisers, 含むing 負わせる 選挙立会人s, will make their 最高の Bowl debut in 2015, buying a place on the biggest, most expensive 行う／開催する／段階 in American television. (AP Photo/負わせる 選挙立会人s)
Fanny pack fun: A couple in the Loctite glue 広告 showed how to #winatglue
This image 供給するd by Mophie shows a 部分 of the company's television 広告 scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. Fifteen advertisers, 含むing Mophie, will make their 最高の Bowl debut in 2015, buying a place on the biggest, most expensive 行う／開催する／段階 in American television. (AP Photo/Mophie)
Standing strong: Several car companies had paid for 最高の Bowl 広告s, 含むing Toyota
This image 供給するd by Toyota shows a 部分 of the company's television 広告 featuring former NFL quarterback Kurt Warner scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Toyota)
This image 供給するd by Nissan shows a 部分 of the company's television 広告 scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Nissan)
Wrong sport: 伝説の baseball player ?Pete Rose showed the public how to relax in a Sketchers 広告
This photo 供給するd by Skechers USA shows Pete Rose in an 広告 位置／汚点／見つけ出す to be run during the 最高の Bowl on Sunday, Feb. 1, 2015. (AP Photo/Skechers USA)
This image 供給するd by 全国的な shows a 部分 of the company's television 広告 featuring Mindy Kaling scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/全国的な)
FILE - This とじ込み／提出する image 供給するd by 火星 shows a 部分 of the company's Snickers television 広告, featuring Danny Trejo, scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/火星, とじ込み／提出する)
This image 供給するd by Anheuser-Busch shows a 部分 of the company's Budweiser television 広告 scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Anheuser-Busch)
This image 供給するd by Wix.com shows a 部分 of the company's television 広告 scheduled to be 空気／公表するd during the 最高の Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Terrell Owens. (AP Photo/Wix.com, Erik Isakson Photographics)< /p>
This image 供給するd by Wix.com shows a 部分 of the company's television 広告 scheduled to be 空気／公表するd during the 最高の Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Emmitt Smith. (AP Photo/Wix.com, Stewart Cohen)
This image 供給するd by 火星 shows a 部分 of the company's Snickers television 広告, featuring Danny Trejo, scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/火星)
This image 供給するd by Kia shows a 部分 of the company's television 広告 featuring Pierce Brosnan, scheduled to run during 最高の Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Kia)
FILE - This とじ込み／提出する image 供給するd by Wix.com shows a 部分 of the company's television 広告 scheduled to be 空気／公表するd during the 最高の Bowl on Sunday, Feb. 1, 2015, this one featuring retired football player Brett Favre in a funny fictional 商売／仕事 called ?Favre and Carve." (AP Photo/Wix.com, とじ込み／提出する)
