シャンペン酒 losing its fizz as 全世界の pandemic clobbers sales
REIMS, フラン (AP) - シャンペン酒 is losing its fizz. For months, lockdown put the cork on weddings, dining out, parties and international travel - all 重要な sales 構成要素s for the French 高級な ワイン marketed for １０年間s as a sparkling must at any 祝賀.
生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost an 概算の 1.7 billion euros ($2 billion) in sales for this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気.
They 推定する／予想する about 100 million 瓶／封じ込めるs to be languishing unsold in their cellars by the end of the year.
"We are experiencing a 危機 that we 評価する to be even worse than the 広大な／多数の／重要な 不景気" of 1929, said Thibaut Le Mailloux of the シャンペン酒 委員会, known by its French acronym CIVC, that 代表するs some 16,000 winemakers.
認めるing the 緊急 of the problem, the CIVC is 開始する，打ち上げるing 前例のない 損失-制限 対策. Like oil-producing countries, the 委員会 規制するs the size of the 収穫 each year to 避ける the 肉親，親類d of 超過 生産／産物 that would 原因（となる） 瓶／封じ込める prices to 急落する. At a 会合 scheduled for Aug. 18, it's 推定する／予想するd to 課す a cap so tight that 記録，記録的な／記録する 量s of grapes will be destroyed or sold to distilleries at 割引d prices.
The prospect alarms smaller 生産者s, who are more 攻撃を受けやすい than the big houses.
A waitress serves a glass of シャンペン酒 at La Grande Georgette restaurant in 前線 of the cathedral in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Anselme Selosse, of Jacques Selosse シャンペン酒s, called it "an 侮辱 to nature" that シャンペン酒's famous grapes might even be 運命にあるd to produce alcohol for 手渡す sanitizer, as is happening in other ワイン-producing 地域s such as Alsace after 需要・要求する spiked during the pandemic.
"We are to destroy (the grapes) and we 支払う／賃金 for them to be destroyed," Selosse said, referring to the 産業 as a whole. "It´s nothing but a 大災害."
"シャンペン酒 has never lived through anything like this before, even in the World Wars," Selosse 追加するd. "We have never experienced ... a sudden one-third 落ちる in sales. Over one hundred million 瓶／封じ込めるs unsold."
Major 生産者s such as Vranken-Pommery 予報する that the 危機 could last for years.
"It should not be forgotten that (シャンペン酒) has lived through every 選び出す／独身 war," said Paul-Francois Vranken, 創立者 of Vranken-Pommery Monopole. "But with the other crises, there was a way out. For now, there is no way out - unless we find a ワクチン."
Vranken said the very essence of シャンペン酒 marketing -- as a drink quaffed at parties and weddings -- needs to be re-評価するd to 反映する the new normal: より小数の festivities and a 欠如（する） of celebratory group events. The new branding 戦略 for his, and other シャンペン酒 companies, will 捜し出す to 最高潮の場面 the ワイン's status as a 自然に, and often organically, produced 質 drink from a historic French 地域.
"Even if the 妨げる／法廷，弁護士業s and the nightclubs are の近くにd for five years, we don´t 計画（する） on 行方不明の out on 顧客s ... There will be a very big change to our marketing that 最高潮の場面s the grandeur of our ワインs," Vranken said.
Selosse, who produces many "natural" シャンペン酒s with no 追加するd sugar, also hopes the pandemic will encourage thought about 未来 シャンペン酒 marketing and how the multi-billion dollar 産業 is 再編するd. He would like to see a more 協同組合 味方する to 生産／産物, such as "communal ワイン 圧力（をかける）s" to help pool the costs for smaller 生産者s.
Selosse said adaptability has served シャンペン酒 井戸／弁護士席 in the past, helping it 発展させる from a dessert ワイン in the 19th century to the modern day 乾燥した，日照りの 見解／翻訳／版 指名するd "brut."
He even thinks - but this is a 少数，小数派 見解（をとる） の中で 生産者s - the 産業 could move away from effervescence and be able to produce all sorts of ワイン, as it did in the past: red, white or still.
In fact, literally no fizz.
Empty バーレル／樽s for the next 収穫 in autumn in the 洞穴 of シャンペン酒 生産者 Anselme Selosse in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
シャンペン酒 瓶／封じ込めるs piled in the 洞穴 of the Vranken-Pommery Monopole in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
見解（をとる） of the シャンペン酒 vineyards in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
A シャンペン酒 advert is 陳列する，発揮するd at the 入り口 of the village in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
シャンペン酒 生産者 Anselme Selosse answers reporters in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Thibaut Le Mailloux of the シャンペン酒 委員会, an organization that 代表するs some 16,000 winemakers and 300 シャンペン酒 houses, walks out the シャンペン酒 House building in Epernay, the シャンペン酒 地域, 近づく Reims, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
訪問者s from London, take photos with a glass of シャンペン酒 as they visit the Vranken-Pommery Monopole in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
シャンペン酒 瓶／封じ込めるs piled in the 洞穴 of the Vranken-Pommery Monopole in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
シャンペン酒 瓶／封じ込めるs are placed in an art 創造 展示（する）d in the 洞穴 of the Vranken-Pommery Monopole in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
The シャンペン酒 taster room of the シャンペン酒 委員会, an organization that 代表するs some 16,000 winemakers and 300 シャンペン酒 houses during an interview in Epernay, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Paul Francois Vranken, Director of Vranken-Pommery Monopole speaks during an interview in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - ?a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
An art 創造 展示（する）d in the 洞穴 of the Vranken-Pommery Monopole in Reims, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Old posters of シャンペン酒 advertising 陳列する，発揮するd in the room of the シャンペン酒 委員会, an organization that 代表するs some 16,000 winemakers and 300 シャンペン酒 houses during an interview in Epernay, the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
A piece of old 農業の 機械／機構 is 陳列する，発揮するd next to a vineyard in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
見解（をとる） of the シャンペン酒 vineyards in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
見解（をとる） of the シャンペン酒 vineyards in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
シャンペン酒 瓶／封じ込めるs for tasters are 陳列する，発揮するd in the 洞穴 of シャンペン酒 生産者 Anselme Selosse in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Cha mpagne 生産者 Anselme Selosse 提起する／ポーズをとるs in 前線 his 1974 first バーレル／樽 in Avize, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
A 巨大（な） シャンペン酒 advert is 陳列する，発揮するd at the 入り口 of the village in Avize, in the シャンペン酒 地域, east of Paris, Tuesda y, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Thibaut Le Mailloux of the シャンペン酒 委員会, an o rganization that 代表するs some 16,000 winemakers and 300 シャンペン酒 houses answers reporters during an interview in Epernay, in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
Paul Francois Vranken, Director of Vranken-Pommery Monopole 持つ／拘留するs a glass during an interview in the シャンペン酒 地域, east of Paris, Tuesday, July 28, 2020. 生産者s in フラン's eastern シャンペン酒 地域, （警察，軍隊などの）本部 of the 全世界の 産業, say they've lost about 1.7 billion euros ($2 billion) in sales this year, as turnover fell by a third - a 大打撃を与えるing 無敵の in living memory, and worse than the 広大な／多数の／重要な 不景気. (AP Photo/Francois Mori)
