YouTuber ボクシング fights attract new audiences as `Sportainment´ continues to grow
ボクシング 一区切り／（ボクシングなどの）試合s such as Tommy Fury’s fight with YouTuber Jake Paul are “bringing millions of online 信奉者s into new 領土s” によれば entertainment group Entain.
Sunday’s fight in Saudi Arabia sees ボクシング and YouTube 会合，会う again when Fury and Paul go 長，率いる to 長，率いる in a cruiserweight 衝突／不一致 for the newly-made WBC Diriyah Belt.
This 一区切り／（ボクシングなどの）試合 is the 最新の in a series that sees YouTubers take to the （犯罪の）一味 and data from sport betting, gaming and interactive entertainment group Entain 示唆するs that some of the biggest fights in 最近の years have 伴う／関わるd an internet 星／主役にする.
Here, the PA news 機関 takes a look at some of the 重要な numbers going into the Paul and Fury 衝突／不一致.
Introducing new audiences
YouTuber Jake Paul will 直面する Tommy Fury on Sunday (Zac Goodwin/PA)
The first いわゆる ‘YouTube 一区切り／（ボクシングなどの）試合’ saw KSI 直面する Joe Weller in 2018, but the one that really 獲得するd attention was KSI’s 衝突／不一致 with Logan Paul in the same year.
によれば Entain, the 最高の，を越す three fights with the highest 百分率 of new 顧客s stemmed from those that featured a YouTuber and over one in four 顧客s who bet on the KSI v Logan Paul fights in 2018 and 2019 were new 顧客s.
New audiences are also 推定する／予想するd for Sunday’s fight between Jake Paul and Fury, with Entain 予報するing that over one in four 顧客s placing a bet will be new.
More 利益／興味 in YouTube 一区切り／（ボクシングなどの）試合s
One of the big questions is whether these new audiences are sticking with YouTuber fights, or moving into more 伝統的な 冒険的な markets.Entain 設立する that of those who placed a bet on the 2018 KSI v Logan Paul fight, 10.4 per cent then went on to make a bet on the 2019 fight.
Additionally, of new 顧客s who placed a bet on their 2019 rematch, over a third continued to bet on “伝統的な” sports 含むing ボクシング from 2020 onwards and Entain believe the 衝突／不一致 of sport and entertainment is a growing 傾向.
They said: “Content creators are 芸能人s. There have been boxers over the years that are natural-born 芸能人s too, just look at Tommy Fury’s brother and WBC World Heavyweight 支持する／優勝者, Tyson Fury.
“But, the 爆発 in content creators on 壇・綱領・公約s such as YouTube has been nothing short of staggering in 最近の years.
“They are becoming 世帯 指名するs and bringing millions of online 信奉者s into new 領土s ? in this 事例／患者, it’s bringing eyeballs that wouldn’t 伝統的に be 利益／興味d in ボクシング, to ボクシング.
“Sportainment is a 傾向 we will continue to see grow through both online 壇・綱領・公約s and 伝統的な broadcasting for many years to come.”
