Zara owner Inditex 始める,決める to 利益 from higher prices

By Corina Pons

MADRID, June 2 (Reuters) - Fashion 巨大(な) Zara's owner Inditex is 推定する/予想するd to 報告(する)/憶測 bumper first-4半期/4分の1 収入s next week, 利益ing from raising prices more than 競争相手s without 損失ing its sales, 分析家s said.

As a cost of living 危機 強めるs across the 地域, Europe's retailers are 直面するing a tricky balancing 行為/法令/行動する between passing on rising 供給(する) chain costs to 消費者s and 確実にするing that their 製品s stay affordable.

The Russia-ウクライナ共和国 衝突 and COVID-19 lockdowns in 中国 have 追加するd to 圧力s. But Inditex, best-known for the 急速な/放蕩な-to-market Zara brand which 供給するs 71% of its sales, has 行う/開催する/段階d a faster 回復 than most, 分析家s said.

The company was still 井戸/弁護士席-placed to take market 株 because its prices remained 競争の激しい and 消費者s liked its 早い 生産(高) of new fashion lines, RBC 分析家 Richard Chamberlain said in a 研究 公式文書,認める.

"We 推定する/予想する Inditex's sales outperformance to 広げる in a 下降, as it did in the 財政上の 危機 of 2008 and 2009," he said. "消費者s that have been stuck at home for two years are looking to 補充する their wardrobes."

Zara has 解除するd its starting prices by 10% or more from a year ago each month since January, によれば UBS 研究. In April, its starting prices rose by an 普通の/平均(する) 18.5%, the data showed. The 研究 監視するs prices on Zara's websites across 12 重要な markets.

In contrast, 普通の/平均(する) 小売 prices across European apparel brands, 含むing its closest 競争相手s H&M and Zalando , rose 4.2% in April, the 研究 showed. Euro zone インフレーション was at a 記録,記録的な/記録する high of 7.4% that month, によれば the European Union's 統計(学) 機関.

Inditex 報告(する)/憶測s first 4半期/4分の1 results on June 8.

分析家s are 推定する/予想するing a 93% rise in 逮捕する 利益(をあげる) to 812 million euros ($866 million), によれば Refinitiv data. Sales are 推定する/予想するd to rise by 27% to 6.2 billion euros. Last year's 業績/成果 was 影響する/感情d by 蓄える/店 終結 s during the pandemic.

Inditex 停止(させる)d 操作/手術s in Russia, の近くにing online 操作/手術s and 502 shops after Moscow's 侵略 of ウクライナ共和国 and the 課税 of Western 許可/制裁s. The ロシアの market accounted for 5% of its sales growth from Feb. 1 to March 13 this year, the company said.

UBS 推定する/予想するs Inditex to continue 増加するing prices and sales during the second 4半期/4分の1. An 現在進行中の 回復 in Britain, Europe and the 部隊d 明言する/公表するs that will 緩和する the 欠如(する) of ロシアの sales and any その上の COVID 制限s in 中国, it said.

Sweden's 競争相手 H&M also said in March it would need to raise prices this year, but said its 計画(する) would be for price 引き上げ(る)s to be smaller than its competitors.

($1 = 0.9375 euros) (Editing by Matt Scuffham and Edmund Blair)

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