マスコミ 巨大（な）s in pitch 戦う／戦い for India cricket 権利s
By Shilpa Jamkhandikar and Amlan Chakraborty
MUMBAI/NEW DELHI, June 12 (Reuters) - Disney, Sony and India's 依存 will 争う on Sunday for マスコミ 権利s to Indian 首相 League (IPL), the world's richest cricket league, 推定する／予想するd to fetch up to $6 billion.
The IPL, counting 最高の，を越す Indian industrialists and Bollywood 星／主役にするs such as Shah Rukh 旅宿泊所 の中で its franchise owners, is often seen as a surefire ticket to high TV ratings and growth in India's にわか景気ing online streaming space.
But while the 数字表示式の and television 権利s for 2023 to 2027 are 推定する／予想するd to more than 二塁打 the 163.48 billion rupees ($2.09 billion) that 星／主役にする India, now owned by Walt Disney Co, paid in 2017 for the 権利s through this year, some 観察者／傍聴者s say 警告を与える may be setting in.
"There is also a 全世界の 転換 toward saner valuations, where 投資家 期待s have 転換d from `growth-at-any-cost´ to `growth-with-profitability´," said Mihir Shah, 副／悪徳行為 大統領，／社長 of 顧問s マスコミ Partners Asia.
India's cricket board (BCCI) will begin the online bidding for the 権利s from 0530 GMT on Sunday, treasurer Arun Singh Dhumal told Reuters. Results are 推定する／予想するd later on Sunday.
"IPL is the hottest 所有物／資産／財産 in cricket and it has just been 拡大するd to a 10-team tournament, which means there will be more matches," Dhumal said. "All of it should 反映する in the value of the new マスコミ 権利s, which we 推定する／予想する to be 意味ありげに higher than our previous 取引，協定."
Gujarat 巨人s, owned by European buyout 会社／堅い CVC, won the 15th 版 of the league, （警官の）巡回区域，受持ち区域ing Rajasthan 王室のs in the May 29 final in 前線 of more than 100,000 fans in Ahmedabad.
The glitzy T20 league draws the 惑星's best cricket talents for two months of 急速な／放蕩な-paced matches played to packed stadiums with cheerleaders and live music.
But in a 調印する of 可能性のある 限界s to the にわか景気, アマゾン.com Inc pulled out of the bidding 過程 on Friday, 説 it did not think it was viable growt h 選択 for the company in India.
依存 産業s Ltd will 企て，努力，提案 through its broadcasting 共同の 投機・賭ける, Viacom 18. Sony Corp's India 部隊 and 地元の 放送者 Zee Entertainment are in 合併 会談 but will 企て，努力，提案 分かれて.
"Viacom 18 will probably be the most 積極的な of the three main players, because this builds into their long-称する，呼ぶ／期間／用語 計画（する）s, 含むing upping valuation for a possible Jio IPO in the 未来," a source with knowledge of the company's 計画（する）s told Reuters.
The e-bidding 過程 will be for broadcast 権利s, 数字表示式の 権利s, a bespoke 一括 that 含むs 権利s for high-value matches 同様に as 権利s to broadcast in foreign 領土s.
Last time, 星／主役にする India won a 強固にする／合併する／制圧するd 企て，努力，提案 that gave it broadcasting 権利s on both television and 数字表示式の 壇・綱領・公約s.
"At 再開 value of $5 to $6 billion or more, the 権利s would 要求する the 勝利者 to 達成する 重要な 規模 in the $20 billion 競争の激しい streaming and TV 産業," Shah said.
($1 = 78.098 Indian rupees) (報告（する）／憶測ing by Shilpa Jamkhandikar and Amlan Chakraborty; Editing by William Mallard)
