Publicis 予報するs その上の growth from 数字表示式の advertising
By Olivier Sorgho
Feb 2 (Reuters) - Publicis Groupe, the world's third-largest advertising company, 推定する／予想するs 有機の 逮捕する 歳入 growth of 3-5% this year, it said on Thursday after （弁護士の）依頼人 spending on 数字表示式の marketing helped it to （警官の）巡回区域，受持ち区域 期待s for 2022.
株 in the group were up about 5% by 1000 GMT, with J.P. Morgan labelling the company's 指導／手引 as "very impressive", while Credit Suisse said it should also give 信用／信任 to peers such as Britain's WPP.
にもかかわらず a challenging 2022 示すd by インフレーション, COVID-19 in 中国 and a 減産／沈滞 in 全世界の advertising spending, Publicis twice raised its 指導／手引 last year as （弁護士の）依頼人 spending on 数字表示式の marketing 上げるd sales.
"We 港／避難所't noticed a change in the behaviour of our 顧客s 予定 to インフレーション," 大統領 Arthur Sadoun told reporters on a call after Thursday's results.
In contrast with 最近の 激しい 職業 削減（する）s by big 科学（工学）技術 companies, Publicis ーするつもりであるs to continue 雇うing to support its growth, 財政／金融 長，指導者 Michel-Alain Proch told 分析家s.
Its 数字表示式の and data-driven 商売／仕事s Epsilon and Sapient, the former of which was acquired in 2019, 達成するd 有機の 逮捕する 歳入 growth of 12% and 19% それぞれ last year.
"Now we're on the 警戒／見張り for いわゆる bolt-on 取得／買収s," CEO Sadoun said, with the company having （ーのために）とっておくd between 500 million and 600 million euros ($549 million to $659 million) for such 取引，協定s.
RETAIL MEDIA
Publicis 地位，任命するd 10.1% 有機の growth in 逮捕する 歳入 to 12.57 billion euros last year, （警官の）巡回区域，受持ち区域ing the 8.8% 合意 予測（する） from 分析家s 投票d by the company.
On （弁護士の）依頼人s advertising preferences, Sadoun said there w as a 移転 away from 伝統的な television に向かって smart TVs 同様に as 小売 マスコミ and first-party data.
In November Publicis and food retailer Carrefour 発表するd a planned マスコミ 共同の 投機・賭ける in Europe and Latin America.
"There is an underlying 傾向 に向かって our （弁護士の）依頼人s who say: instead of going to 投資する on CNN, we're going to go to Walmart.com because by 鮮明度／定義 it's more efficient, it's more direct, I'm building a direct 関係 with my 消費者."
He 追加するd that （弁護士の）依頼人s' 乗り気 to continue advertising on Twitter 変化させるd 事例／患者 by 事例／患者.
Publicis hopes to navigate a 全世界の 転換 in advertising 傾向s as Alphabet Inc's Google looks to 段階 out the use of third-party cookies. ($1 = 0.9105 euros) (報告（する）／憶測ing by Olivier Sorgho in Gdansk Editing by Matthew 吊りくさび and David Goodman)
