IKEA 蓄える/店s owner Ingka says (選挙などの)運動をするs help 上げる 蓄える/店 visits and sales

By Anna Ringstrom and Marie Mannes

STOCKHOLM, Feb 14 (Reuters) - Price 削減(する)s at IKEA 同様に as 宣伝の (選挙などの)運動をするs which the 予算 furniture 巨大(な) 普通は doesn't do have 上げるd footfall and sales, the CEO of the company which owns most of its 蓄える/店s told Reuters, as it 捜し出すs to 相殺する weak 消費者 信用/信任.

Cost インフレーション and 後退,不況 恐れるs are 原因(となる)ing 世帯s to rein in spending and in November the IKEA brand owner の間の-Ikea said (選挙などの)運動をするs and lower prices on popular 範囲s to keep 顧客s coming would be 重要な this year.

Jesper Brodin, CEO of IKEA 蓄える/店s owner Ingka, said 訪問者 numbers and sales 容積/容量s were up so far in the group's 会計年度 through August 2023.

"We are 現在/一般に seeing growing 訪問者 numbers and growing sales ... It started late spring, summer, and has continued," Brodin said, 追加するing that 現在の 貿易(する)ing was better than 恐れるd.

"Part of the (増加する) ... has to do with inflationary 衝撃 on prices, but we are doing above 索引 on 量," he said.

訴える手段/行楽地ing to 昇進/宣伝 (選挙などの)運動をするs would hopefully be a 一時的な 率先, Brodin 追加するd. "They are not a new 商業の 戦略. My 予期 is that in a year or two we will (again) much more be looking at medium- and long-称する,呼ぶ/期間/用語 投資s in price."

He 拒絶する/低下するd to say whether prices on 普通の/平均(する) were up or 負かす/撃墜する so far in the 現在の 会計年度, 追加するing that pricing 変化させるd across markets and 製品s.

Last 会計年度, IKEA raised prices to partly 補償する for 急に上がるing 供給(する) costs, although it started lowering some prices に向かって the end of the period as 在庫/株s started filling up and 供給(する) chains 回復するd.

Some costs such as gas prices ha ve started to 拒絶する/低下する 同様に, 誘発するing some retailers to consider price 削減(する)s.

Brodin said Ingka was 現在/一般に seeing no 調印するs of 弱めるing 需要・要求する, or of any of its markets 長,率いるing に向かって a 深い 後退,不況 this year.

He 予報するd 供給(する) levels would 徐々に keep normalising in coming months, after Ingka last year was not able to match 需要・要求する 予定 to the 全世界の 供給(する) chain 危機. (報告(する)/憶測ing by Marie Mannes and Anna Ringstrom; Editing by David Holmes)

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