Ford 削除するs prices of F-150 雷 トラックで運ぶs as EV wars heat up
By Nathan Gomes
July 17 (Reuters) - Ford 深くするd a price war in the electric-乗り物 産業 on Monday by 削除するing the prices of its F-150 雷 トラックで運ぶs, 含むing a 17% 削減（する） for the base model, as it 目的（とする）s to 上げる its 株 of an EV market 支配するd by Tesla.
Ford's 株 の近くにd 負かす／撃墜する 6% at $14.09.
The Detroit-based 自動車製造業者, which had raised 雷 prices earlier this year, said it was able to 削減（する） prices に引き続いて 改良s in 規模 and 殴打／砲列 raw 構成要素 costs. In the ４半期/4分の1 through June, Ford's EV sales fell 2.8%.
The move comes まっただ中に a price war started by Tesla a few months ago, which has seen EVs of 遺産／遺物 自動車製造業者s piling up at 売買業者s as sales slow.
"The Ford 雷 is a good 乗り物, just somewhat expensive, 特に given the 高金利s these days for any 肉親，親類d of 貸付金," Tesla CEO Elon Musk said in a tweet on Monday.
Last week, Tesla said it built its first Cybertruck at its 工場／植物 in Austin, Texas, after two years of 延期するs.
"すぐに after 開始する，打ち上げるing the F-150 雷, 速く rising 構成要素 costs, 供給（する） 強制s and other factors drove up the cost of the EV トラックで運ぶ for Ford and our 顧客s," Marin Gjaja, 長，指導者 顧客 officer at Ford Model e, said on Monday.
"We've continued to work in the background to 改善する accessibility and affordability."
Ford also said it has 一時的に の近くにd its 紅 Electric 乗り物 中心 in Michigan to 完全にする final 工場／植物 昇格s as it 目的（とする）s to ３倍になる the 施設's 年次の run 率 to 150,000 雷 トラックで運ぶs, beginning this 落ちる.
Though pricing will always be a meaningful driver, getting from a $3 billion loss 率 for th e Ford Model e to breaking even will 要求する the lion's 株 to come from 規模, BNP Paribas Exane 分析家, James Picariello said.
殴打／砲列 raw 構成要素 prices have been one of the factors that 押し進めるd EV prices up. But prices of cobalt and lithium, 決定的な for EV 殴打／砲列s, have 拒絶する／低下するd.
Ford has also 強化するd its sourcing 選択s and 明かすd new 供給（する） 取引，協定s for 殴打／砲列-grade lithium earlier this year.
The base プロの／賛成の variant of 雷 now carries a 示唆するd 小売 price of $49,995, compared with its 事前の price of $59,974, while the higher-end Platinum model will cost about 6.2% いっそう少なく, at $91,995.
(報告（する）／憶測ing by Nathan Gomes and Shivansh Tiwary in Bengaluru; 付加 報告（する）／憶測ing by Priyamvada C; Editing by Pooja Desai and Shounak Dasgupta)
