Barbie turns 65 in a world of 広大な doll 多様制
By Danielle Broadway
LOS ANGELES, March 5 (Reuters) - At 65 years of age, Barbie shows no 調印するs of retiring from her 250 different 職業s as a plastic and fantastic doll whose small feet have left a big cultural 示す on the human world.
The 初めの Mattel Barbie with her iconic blonde hair, 黒人／ボイコット and white bathing 控訴 and 注目する，もくろむs angled to the 味方する, was 奮起させるd by creator Ruth Handler´s daughter, Barbara, in 1959.
However, in 2024, as Barbie celebrates her 65th 周年記念日, the dolls are produced in a 多様制 of colors, hair textures, 団体／死体 形態／調整s and more.
"Barbie used to be a more singular reflection of beauty and more one-dimensional. Today, there are many Barbies, and we've got 多重の 見解（をとる）s of the brand," Mattel's (n)役員／(a)執行力のある 副／悪徳行為 大統領，／社長 and 長，指導者 brand officer, Lisa McKnight, told Reuters at the Mattel Design 中心 in Los Angeles.
Barbies come in 35 肌 トンs, 97 hairstyles and nine 団体／死体 types, 含むing dolls with 車椅子s, 負かす／撃墜する Syndrome, vitiligo and 加える-sizes 同様に as gender 中立の dolls.
The doll has also become the fashion icon recently 奮起させるing Barbiecore and helping many renowned hair stylists and 着せる／賦与するing designers, like Karl Lagerfeld, get their start.
追加するing to the brand´s 進化, the 商業の success of the 2023 8-time Oscar-指名するd "Barbie" movie directed by Greta Gerwig, starring Margot Robbie and Ryan Gosling 追加するd a new emotional depth to the doll.
However, these 伸び（る）s didn't come 夜通し.
"I'm so 感謝する I didn't grow up with Barbie," women's 権利s 行動主義者 Gloria Steinem said in the 2018 Barbie 文書の on Hulu "Tiny Shoulders: Rethinking Barbie."
"B arbie was everything we didn't want to be, and were 存在 told to be," she 追加するd, referring to her work as a second-wave feminist 支持するing for equality in the 60s and 70s.
To this day, the doll is still associated by some with unrealistic 団体／死体 割合s, gender 役割s and Eurocentric beauty 基準s.
While considering these 関心s, Mattel keeps 追加するing multifaceted dolls to be pretty in pink.
The brand is open to different 発言する／表明するs that go beyond that of its designers.
"What's most important for us is that we take on board 協議 from all 肉親，親類d of communities when we're designing," said Kim Culmone, 上級の 副／悪徳行為 大統領，／社長 (SVP) of design.
While 拡大するing, however, some things remain true for the toy brand, 含むing 手渡す-絵 Barbies and using the same sewing machines that have been around since 1959.
Whether it is 手渡す-sculpting new dolls or operating 前進するd 3D-printers, the brand is open to change.
The 65th 周年記念日 dolls created by Filipino lead designer for Barbie 署名, Carlyle Nuera, are a reimagining of the 初めの Barbie´s bathing 控訴 as a 黒人／ボイコット and white gown …を伴ってd by white cat-注目する，もくろむ sunglasses.
Rather than just the classic white doll with blonde hair, there's also a 黒人／ボイコット doll with braids and laid 辛勝する／優位s, a popular style for 黒人／ボイコット women that 含むs soft and sleeked baby hairs.
"If we continued to do the same thing that we've done before, over and over again, Barbie would not be the success that she is today," Culmone said. (報告（する）／憶測ing by Danielle Broadway; Editing by Mary Milliken and Stephen Coates)
